---
title: "ADT vs Eufy: Which is more popular by branded search?"
description: "Which is more popular in search, ADT or Eufy? Compare estimated monthly branded-search demand and Share of Search inside the Home alarm brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/adt-vs-eufy"
publisher: "Brandwave"
---

# ADT vs Eufy: Which is more popular by branded search?

Which is more popular in search, ADT or Eufy? Compare estimated monthly branded-search demand and Share of Search inside the Home alarm brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ADT and Eufy
- **Competitive set**: Home alarm brands
- **Market**: Global
- **Month measured**: Aug 2026
- **ADT Share of Search**: 0.22%
- **Eufy Share of Search**: 33.4%

## Which is more popular in search, ADT or Eufy?

- In August 2026, Eufy had more branded searches than ADT among home alarm brands worldwide. Eufy was estimated to have 1M branded searches compared to ADT’s 6.6K, and held a 33.4% Share of Search versus ADT’s 0.22%.
- Eufy was ahead of ADT in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ADT’s estimated Share of Search among home alarm brands worldwide moved from 0.21% to 0.22%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 11 months ending August 2026, Eufy’s estimated Share of Search among home alarm brands worldwide moved from 31% to 33.4%, and its estimated monthly branded searches moved from 986K to 1M.

## How did search popularity change for home alarm brands worldwide in August 2026?

- In August 2026, Eufy gained estimated Share of Search among home alarm brands worldwide, from 30.5% to 33.4%.

## Month by month

| Month | ADT estimated searches | ADT Share of Search | ADT rank | Eufy estimated searches | Eufy Share of Search | Eufy rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.6K | 0.21% | 5 | 986K | 31% | 2 |
| Nov 2025 | 6.6K | 0.18% | 5 | 1.2M | 33.9% | 2 |
| Dec 2025 | 6.6K | 0.19% | 5 | 1.1M | 31.1% | 2 |
| Jan 2026 | 8.1K | 0.24% | 5 | 979K | 29.5% | 2 |
| Feb 2026 | 8.1K | 0.27% | 5 | 802K | 26.9% | 2 |
| Mar 2026 | 6.6K | 0.22% | 5 | 941K | 32% | 2 |
| Apr 2026 | 6.6K | 0.24% | 5 | 843K | 30.5% | 2 |
| May 2026 | 6.6K | 0.22% | 5 | 933K | 31.6% | 2 |
| Jun 2026 | 6.6K | 0.21% | 5 | 975K | 31.1% | 2 |
| Jul 2026 | 6.6K | 0.23% | 5 | 872K | 30.5% | 2 |
| Aug 2026 | 6.6K | 0.22% | 5 | 1M | 33.4% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using ADT’s and Eufy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ADT**: Measured on the search term “adt alarm”.
- **Eufy**: Measured on the search terms “camera eufy”, “eufy”, “eufy baby monitor”, “eufy breast pump”, “eufy cam”, “eufy com”, “eufy eufycam”, “eufy home security”, “eufy homebase”, “eufy omni”, “eufy robot vacuum”, “eufy robovac”, “eufy security”, “eufy security camera”, “eufy solo cam”, “eufy solocam”, “eufy vacuum”, “eufy vacuum cleaner”, “eufy video doorbell”, “eufy x10”, “eufycam”, “home security eufy”, “security camera eufy” and “vacuum cleaner eufy”, summed into one figure.

- [ADT profile](/demand/global-en/brands/adt)
- [Eufy profile](/demand/global-en/brands/eufy)
- [All home alarm brands worldwide](/demand/global-en/categories/home-alarm-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ADT or Eufy?

In August 2026, Eufy had more branded searches than ADT among home alarm brands worldwide. Eufy was estimated to have 1M branded searches compared to ADT’s 6.6K, and held a 33.4% Share of Search versus ADT’s 0.22%.

## Cite this page

Brandwave. "ADT vs Eufy: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/adt-vs-eufy

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adt-vs-eufy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.