---
title: "ADT vs Arlo: Which is more popular by branded search?"
description: "Which is more popular in search, ADT or Arlo? Compare estimated monthly branded-search demand and Share of Search inside the Home alarm brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/adt-vs-arlo"
publisher: "Brandwave"
---

# ADT vs Arlo: Which is more popular by branded search?

Which is more popular in search, ADT or Arlo? Compare estimated monthly branded-search demand and Share of Search inside the Home alarm brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ADT and Arlo
- **Competitive set**: Home alarm brands
- **Market**: Global
- **Month measured**: Aug 2026
- **ADT Share of Search**: 0.22%
- **Arlo Share of Search**: 13.1%

## Which is more popular in search, ADT or Arlo?

- In August 2026, Arlo had more branded searches than ADT among home alarm brands worldwide. Arlo was estimated to have 397K branded searches compared to ADT’s 6.6K, and held a 13.1% Share of Search versus ADT’s 0.22%.
- Arlo was ahead of ADT in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ADT’s estimated Share of Search among home alarm brands worldwide moved from 0.21% to 0.22%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 11 months ending August 2026, Arlo’s estimated Share of Search among home alarm brands worldwide moved from 15.2% to 13.1%, and its estimated monthly branded searches moved from 484K to 397K.

## How did search popularity change for home alarm brands worldwide in August 2026?

- In August 2026, Arlo lost estimated Share of Search among home alarm brands worldwide, from 13.8% to 13.1%.

## Month by month

| Month | ADT estimated searches | ADT Share of Search | ADT rank | Arlo estimated searches | Arlo Share of Search | Arlo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.6K | 0.21% | 5 | 484K | 15.2% | 3 |
| Nov 2025 | 6.6K | 0.18% | 5 | 491K | 13.5% | 3 |
| Dec 2025 | 6.6K | 0.19% | 5 | 427K | 12% | 3 |
| Jan 2026 | 8.1K | 0.24% | 5 | 426K | 12.8% | 3 |
| Feb 2026 | 8.1K | 0.27% | 5 | 435K | 14.6% | 3 |
| Mar 2026 | 6.6K | 0.22% | 5 | 426K | 14.5% | 3 |
| Apr 2026 | 6.6K | 0.24% | 5 | 441K | 16% | 3 |
| May 2026 | 6.6K | 0.22% | 5 | 412K | 14% | 3 |
| Jun 2026 | 6.6K | 0.21% | 5 | 398K | 12.7% | 3 |
| Jul 2026 | 6.6K | 0.23% | 5 | 394K | 13.8% | 3 |
| Aug 2026 | 6.6K | 0.22% | 5 | 397K | 13.1% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using ADT’s and Arlo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ADT**: Measured on the search term “adt alarm”.
- **Arlo**: Measured on the search terms “arlo”, “arlo camera”, “arlo com”, “arlo essential”, “arlo pro”, “arlo security”, “arlo security camera”, “arlo ultra” and “home security arlo”, summed into one figure.

- [ADT profile](/demand/global-en/brands/adt)
- [Arlo profile](/demand/global-en/brands/arlo)
- [All home alarm brands worldwide](/demand/global-en/categories/home-alarm-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ADT or Arlo?

In August 2026, Arlo had more branded searches than ADT among home alarm brands worldwide. Arlo was estimated to have 397K branded searches compared to ADT’s 6.6K, and held a 13.1% Share of Search versus ADT’s 0.22%.

## Cite this page

Brandwave. "ADT vs Arlo: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/adt-vs-arlo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adt-vs-arlo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.