---
title: "AdRoll vs Quantcast: Which is more popular by branded search?"
description: "Which is more popular in search, AdRoll or Quantcast? Compare estimated monthly branded-search demand and Share of Search inside the Digital ad buying platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/adroll-vs-quantcast"
publisher: "Brandwave"
---

# AdRoll vs Quantcast: Which is more popular by branded search?

Which is more popular in search, AdRoll or Quantcast? Compare estimated monthly branded-search demand and Share of Search inside the Digital ad buying platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: AdRoll and Quantcast
- **Competitive set**: Digital ad buying platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **AdRoll Share of Search**: 5.9%
- **Quantcast Share of Search**: 5.6%

## Which is more popular in search, AdRoll or Quantcast?

- In August 2026, AdRoll and Quantcast were level on Share of Search among digital ad buying platforms worldwide, with an estimated 5.8K versus 5.5K branded searches, at 5.9% and 5.6% estimated Share of Search.
- The lead changed hands 2 times in the 11 months ending August 2026: Quantcast took it in May 2026, AdRoll took it in July 2026.
- Across the 11 months ending August 2026, AdRoll’s estimated Share of Search among digital ad buying platforms worldwide moved from 9.5% to 5.9%, and its estimated monthly branded searches moved from 10.3K to 5.8K.
- Across the 11 months ending August 2026, Quantcast’s estimated Share of Search among digital ad buying platforms worldwide moved from 7.6% to 5.6%, and its estimated monthly branded searches moved from 8.2K to 5.5K.

## How did search popularity change for digital ad buying platforms worldwide in August 2026?

- In August 2026, AdRoll lost estimated Share of Search among digital ad buying platforms worldwide, from 7.7% to 5.9%.
- In August 2026, Quantcast lost estimated Share of Search among digital ad buying platforms worldwide, from 7.3% to 5.6%.

## Month by month

| Month | AdRoll estimated searches | AdRoll Share of Search | AdRoll rank | Quantcast estimated searches | Quantcast Share of Search | Quantcast rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10.3K | 9.5% | 3 | 8.2K | 7.6% | 4 |
| Nov 2025 | 8.4K | 9.7% | 3 | 6.7K | 7.7% | 4 |
| Dec 2025 | 6.8K | 9.6% | 3 | 5.5K | 7.7% | 4 |
| Jan 2026 | 8.4K | 8.2% | 3 | 6.7K | 6.6% | 4 |
| Feb 2026 | 8.6K | 8.7% | 3 | 6.7K | 6.8% | 4 |
| Mar 2026 | 8.6K | 7.4% | 3 | 6.7K | 5.8% | 4 |
| Apr 2026 | 7K | 7.7% | 3 | 6.7K | 7.4% | 4 |
| May 2026 | 5.8K | 6.4% | 4 | 6.7K | 7.4% | 3 |
| Jun 2026 | 5.7K | 6.4% | 4 | 6.7K | 7.5% | 3 |
| Jul 2026 | 5.8K | 7.7% | 3 | 5.5K | 7.3% | 4 |
| Aug 2026 | 5.8K | 5.9% | 3 | 5.5K | 5.6% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using AdRoll’s and Quantcast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **AdRoll**: Measured on the search terms “adroll”, “adroll dsp”, “adroll retargeting”, “adroll reviews” and “adroll.com”, summed into one figure.
- **Quantcast**: Measured on the search terms “quantcast”, “quantcast dsp” and “quantcast.com”, summed into one figure.

- [AdRoll profile](/demand/global-en/brands/adroll)
- [Quantcast profile](/demand/global-en/brands/quantcast)
- [All digital ad buying platforms worldwide](/demand/global-en/categories/digital-ad-buying-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, AdRoll or Quantcast?

In August 2026, AdRoll and Quantcast were level on Share of Search among digital ad buying platforms worldwide, with an estimated 5.8K versus 5.5K branded searches, at 5.9% and 5.6% estimated Share of Search.

## Cite this page

Brandwave. "AdRoll vs Quantcast: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/adroll-vs-quantcast

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adroll-vs-quantcast. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.