--- title: "ADP Workforce Now vs Workday: Which is searched more?" description: "Is ADP Workforce Now or Workday more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the HR information systems set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/adp-workforce-now-vs-workday" publisher: "Brandwave" --- # ADP Workforce Now vs Workday: Which is searched more? Is ADP Workforce Now or Workday more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the HR information systems set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ADP Workforce Now and Workday - **Competitive set**: HR information systems - **Market**: Global - **Month measured**: Sep 2026 - **ADP Workforce Now Share of Search**: 13.6% - **Workday Share of Search**: 55.7% ## Is ADP Workforce Now or Workday more popular in search? - In September 2026, Workday had more branded searches than ADP Workforce Now among HR information systems worldwide. Workday had about 2.2 million branded searches, while ADP Workforce Now had 550,000. Workday made up 55.7% of all HR information system searches we track, and ADP Workforce Now accounted for 13.6%. - Workday was ahead of ADP Workforce Now in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ADP Workforce Now’s share of searches among HR information systems worldwide moved from 14.2% to 13.6%, and its estimated monthly branded searches held steady at 550K. - Across the 12 months ending September 2026, Workday’s share of searches among HR information systems worldwide moved from 58% to 55.7%, and its estimated monthly branded searches held steady at 2.2M. ## Top HR information systems in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ADP Workforce Now was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Workday was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. ADP Workforce Now was listed before Workday in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | BambooHR | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Rippling | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Gusto | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | ADP Workforce Now | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | HiBob | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Workday | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Personio | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Namely | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about HR information systems - Asked ChatGPT "Which HR information system should I use?": 1. BambooHR, 2. Rippling, 3. Gusto, 4. ADP Workforce Now - Asked ChatGPT "What are the best HR information systems?": 1. Rippling, 2. BambooHR, 3. HiBob, 4. Workday, 5. ADP Workforce Now, 6. Gusto - Asked ChatGPT "What's the best HR information system for employee records?": 1. BambooHR, 2. Rippling, 3. Gusto, 4. ADP Workforce Now - Searched Google, AI Overview "hr information system": named none of the brands we track - Searched Google, AI Overview "employee database software": 1. BambooHR, 2. Rippling, 3. Gusto Not named in any answer: Personio and Namely. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for HR information systems worldwide in September 2026? - In September 2026, Rippling overtook ADP Workforce Now to rank 2nd among HR information systems worldwide, with 14% of the searches. - In September 2026, Workday lost share of searches among HR information systems worldwide, from 59.1% to 55.7%. - In September 2026, ADP Workforce Now lost share of searches among HR information systems worldwide, from 14.5% to 13.6%. ## Month by month | Month | ADP Workforce Now estimated searches | ADP Workforce Now Share of Search | ADP Workforce Now rank | Workday estimated searches | Workday Share of Search | Workday rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 550K | 14.2% | 2 | 2.2M | 58% | 1 | | Nov 2025 | 550K | 16.5% | 2 | 1.8M | 55.1% | 1 | | Dec 2025 | 550K | 16.3% | 2 | 1.8M | 54.2% | 1 | | Jan 2026 | 673K | 16.8% | 2 | 2.2M | 56.1% | 1 | | Feb 2026 | 550K | 14.6% | 2 | 2.2M | 59.7% | 1 | | Mar 2026 | 550K | 13.9% | 2 | 2.2M | 56.9% | 1 | | Apr 2026 | 550K | 14.3% | 2 | 2.2M | 58.5% | 1 | | May 2026 | 550K | 16.6% | 2 | 1.8M | 55.6% | 1 | | Jun 2026 | 550K | 14.1% | 2 | 2.2M | 57.7% | 1 | | Jul 2026 | 550K | 14.5% | 2 | 2.2M | 59.4% | 1 | | Aug 2026 | 550K | 14.5% | 2 | 2.2M | 59.1% | 1 | | Sep 2026 | 550K | 13.6% | 3 | 2.2M | 55.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using ADP Workforce Now’s and Workday’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ADP Workforce Now**: Measured on the search term “adp workforce now”. - **Workday**: Measured on the search terms “workday” and “workday hcm”, summed into one figure. - [ADP Workforce Now profile](/demand/global-en/brands/adp-workforce-now) - [Workday profile](/demand/global-en/brands/workday) - [All HR information systems worldwide](/demand/global-en/categories/hr-information-systems): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ADP Workforce Now or Workday more popular in search? In September 2026, Workday had more branded searches than ADP Workforce Now among HR information systems worldwide. Workday had about 2.2 million branded searches, while ADP Workforce Now had 550,000. Workday made up 55.7% of all HR information system searches we track, and ADP Workforce Now accounted for 13.6%. ## Cite this page Brandwave. "ADP Workforce Now vs Workday: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/adp-workforce-now-vs-workday This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adp-workforce-now-vs-workday. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.