---
title: "ADP vs Zenefits: Which is searched more?"
description: "Is ADP or Zenefits more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the HR software brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/adp-vs-zenefits"
publisher: "Brandwave"
---

# ADP vs Zenefits: Which is searched more?

Is ADP or Zenefits more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the HR software brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ADP and Zenefits
- **Competitive set**: HR software brands
- **Market**: Global
- **Month measured**: Sep 2026
- **ADP Share of Search**: 5.5%
- **Zenefits Share of Search**: 0.26%

## Is ADP or Zenefits more popular in search?

- In September 2026, ADP had more branded searches than Zenefits among HR software brands worldwide. ADP had about 92,400 branded searches, while Zenefits had 4,420. ADP made up 5.5% of all HR software brand searches we track, and Zenefits accounted for 0.26%.
- ADP was ahead of Zenefits in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ADP’s share of searches among HR software brands worldwide moved from 3.6% to 5.5%, and its estimated monthly branded searches moved from 51.9K to 92.4K.
- Across the 12 months ending September 2026, Zenefits’ share of searches among HR software brands worldwide moved from 0.84% to 0.26%, and its estimated monthly branded searches moved from 12.1K to 4.4K.

## How did search popularity change for HR software brands worldwide in September 2026?

- In September 2026, ADP gained share of searches among HR software brands worldwide, from 4.4% to 5.5%.
- Estimated monthly branded searches for Zenefits worldwide fell 63.6% over 12 measured months, from 12.1K to 4.4K in September 2026.

## Month by month

| Month | ADP estimated searches | ADP Share of Search | ADP rank | Zenefits estimated searches | Zenefits Share of Search | Zenefits rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 51.9K | 3.6% | 7 | 12.1K | 0.84% | 9 |
| Nov 2025 | 42.4K | 3.3% | 7 | 9.9K | 0.77% | 9 |
| Dec 2025 | 51.9K | 3.7% | 7 | 9.9K | 0.7% | 9 |
| Jan 2026 | 64.1K | 4.2% | 7 | 9.9K | 0.65% | 9 |
| Feb 2026 | 42.9K | 3.1% | 7 | 8.1K | 0.59% | 9 |
| Mar 2026 | 53.9K | 3.4% | 7 | 8.1K | 0.51% | 9 |
| Apr 2026 | 53.9K | 3.6% | 7 | 8.1K | 0.55% | 9 |
| May 2026 | 44.1K | 3.3% | 7 | 5.4K | 0.4% | 9 |
| Jun 2026 | 51.9K | 3.4% | 7 | 5.4K | 0.36% | 9 |
| Jul 2026 | 51.4K | 3.7% | 7 | 5.4K | 0.39% | 9 |
| Aug 2026 | 62.1K | 4.4% | 6 | 5.4K | 0.38% | 9 |
| Sep 2026 | 92.4K | 5.5% | 6 | 4.4K | 0.26% | 9 |

## How each brand is measured

Brandwave collects information about searches that people make online using ADP’s and Zenefits’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ADP**: Measured on the search terms “adp hr” and “adp payroll”, summed into one figure.
- **Zenefits**: Measured on the search terms “zenefits” and “zenefits hr”, summed into one figure.

- [ADP profile](/demand/global-en/brands/adp)
- [Zenefits profile](/demand/global-en/brands/zenefits)
- [All HR software brands worldwide](/demand/global-en/categories/hr-software-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is ADP or Zenefits more popular in search?

In September 2026, ADP had more branded searches than Zenefits among HR software brands worldwide. ADP had about 92,400 branded searches, while Zenefits had 4,420. ADP made up 5.5% of all HR software brand searches we track, and Zenefits accounted for 0.26%.

## Cite this page

Brandwave. "ADP vs Zenefits: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/adp-vs-zenefits

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adp-vs-zenefits. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.