--- title: "ADP vs Personio: Which is searched more?" description: "Is ADP or Personio more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the HR software brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/adp-vs-personio" publisher: "Brandwave" --- # ADP vs Personio: Which is searched more? Is ADP or Personio more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the HR software brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ADP and Personio - **Competitive set**: HR software brands - **Market**: Global - **Month measured**: Sep 2026 - **ADP Share of Search**: 5.5% - **Personio Share of Search**: 10% ## Is ADP or Personio more popular in search? - In September 2026, Personio had more branded searches than ADP among HR software brands worldwide. Personio had about 168,000 branded searches, while ADP had 92,400. Personio made up 10% of all HR software brand searches we track, and ADP accounted for 5.5%. - Personio was ahead of ADP in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ADP’s share of searches among HR software brands worldwide moved from 3.6% to 5.5%, and its estimated monthly branded searches moved from 51.9K to 92.4K. - Across the 12 months ending September 2026, Personio’s share of searches among HR software brands worldwide moved from 11.7% to 10%, and its estimated monthly branded searches moved from 169K to 168K. ## Top HR software brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ADP was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Personio did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | BambooHR | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Gusto | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Rippling | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Zoho People | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | ADP | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | HiBob | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Personio | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Namely | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Zenefits | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about HR software brands - Asked ChatGPT "Which HR software brand should I use?": 1. Gusto, 2. BambooHR, 3. Rippling, 4. ADP - Asked ChatGPT "What are the best HR software brands?": 1. Rippling, 2. BambooHR, 3. Gusto, 4. ADP, 5. HiBob - Asked ChatGPT "What's the best HR software brand for a small HR team?": 1. BambooHR, 2. Rippling, 3. Gusto, 4. Zoho People - Searched Google, AI Overview "best hr software": 1. BambooHR, 2. Gusto, 3. Rippling, 4. ADP, 5. HiBob - Searched Google, AI Overview "employee management software": 1. Zoho People, 2. Gusto Not named in any answer: Personio, Namely and Zenefits. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for HR software brands worldwide in September 2026? - In September 2026, ADP gained share of searches among HR software brands worldwide, from 4.4% to 5.5%. ## Month by month | Month | ADP estimated searches | ADP Share of Search | ADP rank | Personio estimated searches | Personio Share of Search | Personio rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 51.9K | 3.6% | 7 | 169K | 11.7% | 4 | | Nov 2025 | 42.4K | 3.3% | 7 | 168K | 13% | 4 | | Dec 2025 | 51.9K | 3.7% | 7 | 138K | 9.8% | 4 | | Jan 2026 | 64.1K | 4.2% | 7 | 169K | 11.1% | 4 | | Feb 2026 | 42.9K | 3.1% | 7 | 138K | 10.1% | 4 | | Mar 2026 | 53.9K | 3.4% | 7 | 169K | 10.7% | 4 | | Apr 2026 | 53.9K | 3.6% | 7 | 138K | 9.4% | 4 | | May 2026 | 44.1K | 3.3% | 7 | 138K | 10.3% | 4 | | Jun 2026 | 51.9K | 3.4% | 7 | 168K | 11% | 4 | | Jul 2026 | 51.4K | 3.7% | 7 | 138K | 9.9% | 4 | | Aug 2026 | 62.1K | 4.4% | 6 | 138K | 9.7% | 4 | | Sep 2026 | 92.4K | 5.5% | 6 | 168K | 10% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using ADP’s and Personio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ADP**: Measured on the search terms “adp hr” and “adp payroll”, summed into one figure. - **Personio**: Measured on the search terms “Personio”, “personio app”, “personio de”, “personio hr”, “personio hr software”, “personio payroll” and “personio software”, summed into one figure. - [ADP profile](/demand/global-en/brands/adp) - [Personio profile](/demand/global-en/brands/personio) - [All HR software brands worldwide](/demand/global-en/categories/hr-software-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ADP or Personio more popular in search? In September 2026, Personio had more branded searches than ADP among HR software brands worldwide. Personio had about 168,000 branded searches, while ADP had 92,400. Personio made up 10% of all HR software brand searches we track, and ADP accounted for 5.5%. ## Cite this page Brandwave. "ADP vs Personio: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/adp-vs-personio This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adp-vs-personio. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.