--- title: "RUN Powered by ADP vs Gusto: Which is more popular by branded search?" description: "Which is more popular in search, RUN Powered by ADP or Gusto? Compare estimated monthly branded-search demand and Share of Search inside the HR and payroll software for small and midsize businesses set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/adp-run-vs-gusto" publisher: "Brandwave" --- # RUN Powered by ADP vs Gusto: Which is more popular by branded search? Which is more popular in search, RUN Powered by ADP or Gusto? Compare estimated monthly branded-search demand and Share of Search inside the HR and payroll software for small and midsize businesses set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: RUN Powered by ADP and Gusto - **Competitive set**: HR and payroll software for small and midsize businesses - **Market**: Global - **Month measured**: Aug 2026 - **RUN Powered by ADP Share of Search**: 8.4% - **Gusto Share of Search**: 3.4% ## Which is more popular in search, RUN Powered by ADP or Gusto? - In August 2026, RUN Powered by ADP had more branded searches than Gusto among HR and payroll software for small and midsize businesses worldwide. RUN Powered by ADP was estimated to have 189K branded searches compared to Gusto’s 76.3K, and held an 8.4% Share of Search versus Gusto’s 3.4%. - RUN Powered by ADP was ahead of Gusto in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, RUN Powered by ADP’s estimated Share of Search among HR and payroll software for small and midsize businesses worldwide moved from 7.9% to 8.4%, and its estimated monthly branded searches moved from 200K to 189K. - Across the 11 months ending August 2026, Gusto’s estimated Share of Search among HR and payroll software for small and midsize businesses worldwide moved from 3.1% to 3.4%, and its estimated monthly branded searches moved from 78.8K to 76.3K. ## How did search popularity change for HR and payroll software for small and midsize businesses worldwide in August 2026? - In August 2026, RUN Powered by ADP lost estimated Share of Search among HR and payroll software for small and midsize businesses worldwide, from 9.1% to 8.4%. - Gusto’s estimated Share of Search among HR and payroll software for small and midsize businesses worldwide has lost ground for 3 months in a row, from 4.8% to 3.4% in August 2026. ## Month by month | Month | RUN Powered by ADP estimated searches | RUN Powered by ADP Share of Search | RUN Powered by ADP rank | Gusto estimated searches | Gusto Share of Search | Gusto rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 200K | 7.9% | 4 | 78.8K | 3.1% | 7 | | Nov 2025 | 187K | 8.6% | 4 | 74.8K | 3.4% | 7 | | Dec 2025 | 228K | 9.4% | 4 | 75.7K | 3.1% | 7 | | Jan 2026 | 231K | 8.3% | 4 | 102K | 3.7% | 7 | | Feb 2026 | 190K | 8% | 4 | 95.3K | 4% | 7 | | Mar 2026 | 229K | 9.1% | 4 | 112K | 4.4% | 7 | | Apr 2026 | 201K | 8.5% | 4 | 103K | 4.3% | 7 | | May 2026 | 188K | 8.9% | 4 | 102K | 4.8% | 7 | | Jun 2026 | 199K | 8.4% | 4 | 97.7K | 4.1% | 7 | | Jul 2026 | 206K | 9.1% | 4 | 83.7K | 3.7% | 7 | | Aug 2026 | 189K | 8.4% | 4 | 76.3K | 3.4% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using RUN Powered by ADP’s and Gusto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **RUN Powered by ADP**: Measured on the search terms “adp com run payroll”, “adp on the run”, “adp payroll run payroll”, “ADP RUN”, “adp run adp”, “adp run app”, “adp run online”, “adp run payroll”, “adp run payroll adp”, “adp run payroll app”, “adp run payroll com”, “adp run powered by adp”, “adp run pricing”, “adp runpayroll adp com”, “adprunpayroll adp com”, “run adp”, “run adp com”, “run adp employer”, “run adp payroll com”, “run payroll adp”, “run payroll adp com”, “run payroll adp run”, “run powered by adp” and “www run adp”, summed into one figure. - **Gusto**: Measured on the search terms “gusto accounting software”, “gusto app”, “gusto benefits”, “gusto com”, “gusto company”, “gusto contractor”, “gusto cost”, “gusto embedded payroll”, “gusto for payroll”, “gusto for small business”, “gusto hr”, “gusto hr software”, “gusto international contractors”, “gusto online payroll”, “gusto pay”, “gusto paycheck”, “gusto payment”, “gusto payroll”, “gusto payroll app”, “gusto payroll company”, “gusto payroll cost”, “gusto payroll for small business”, “gusto payroll pricing”, “gusto payroll processing”, “gusto payroll provider”, “gusto payroll services”, “gusto payroll software”, “gusto payroll software for small business”, “gusto payroll solutions”, “gusto payroll system”, “gusto platform”, “gusto pricing”, “gusto pricing payroll”, “gusto small business payroll”, “gusto software”, “gusto time clock”, “gusto time tracking”, “gusto timetracking”, “gusto zen payroll” and “gusto.com”, summed into one figure. - [RUN Powered by ADP profile](/demand/global-en/brands/adp-run) - [Gusto profile](/demand/global-en/brands/gusto) - [All HR and payroll software for small and midsize businesses worldwide](/demand/global-en/categories/smb-hr-and-payroll-software): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, RUN Powered by ADP or Gusto? In August 2026, RUN Powered by ADP had more branded searches than Gusto among HR and payroll software for small and midsize businesses worldwide. RUN Powered by ADP was estimated to have 189K branded searches compared to Gusto’s 76.3K, and held an 8.4% Share of Search versus Gusto’s 3.4%. ## Cite this page Brandwave. "RUN Powered by ADP vs Gusto: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/adp-run-vs-gusto This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adp-run-vs-gusto. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.