--- title: "ADOPTER Media vs Wondery: Which is searched more?" description: "Is ADOPTER Media or Wondery more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Podcast marketing agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/adopter-media-vs-wondery" publisher: "Brandwave" --- # ADOPTER Media vs Wondery: Which is searched more? Is ADOPTER Media or Wondery more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Podcast marketing agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ADOPTER Media and Wondery - **Competitive set**: Podcast marketing agencies - **Market**: Global - **Month measured**: Sep 2026 - **ADOPTER Media Share of Search**: 2% - **Wondery Share of Search**: 50.9% ## Is ADOPTER Media or Wondery more popular in search? - In September 2026, Wondery had more branded searches than ADOPTER Media among podcast marketing agencies worldwide. Wondery had about 6,600 branded searches, while ADOPTER Media had 260. Wondery made up 50.9% of all podcast marketing agency searches we track, and ADOPTER Media accounted for 2%. - Wondery was ahead of ADOPTER Media in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ADOPTER Media’s share of searches among podcast marketing agencies worldwide moved from 0.58% to 2%, and its estimated monthly branded searches moved from 170 to 260. - Across the 12 months ending September 2026, Wondery’s share of searches among podcast marketing agencies worldwide moved from 76.2% to 50.9%, and its estimated monthly branded searches moved from 22.2K to 6.6K. ## Top podcast marketing agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ADOPTER Media was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Wondery did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Podglomerate | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Lower Street | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | ADOPTER Media | 2nd | 0 of 3 | 2 of 2 | 2 of 5 | | Caspian Studios | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Wondery | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Audio Up | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pacific Content | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sonic Influencer Marketing | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about podcast marketing agencies - Asked ChatGPT "Which podcast marketing agency should I hire?": named none of the brands we track - Asked ChatGPT "What are the best podcast marketing agencies?": 1. Lower Street, 2. Caspian Studios - Asked ChatGPT "What's the best podcast marketing agency for growing an audience?": 1. The Podglomerate - Searched Google, AI Overview "podcast marketing agency": 1. The Podglomerate, 2. Caspian Studios, 3. ADOPTER Media - Searched Google, AI Overview "podcast advertising agency": 1. ADOPTER Media, 2. The Podglomerate, 3. Lower Street Not named in any answer: Wondery, Audio Up, Pacific Content and Sonic Influencer Marketing. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for podcast marketing agencies worldwide in September 2026? - In September 2026, ADOPTER Media gained share of searches among podcast marketing agencies worldwide, from 1.3% to 2%. - Estimated monthly branded searches for Wondery worldwide fell 70.3% over 12 measured months, from 22.2K to 6.6K in September 2026. ## Month by month | Month | ADOPTER Media estimated searches | ADOPTER Media Share of Search | ADOPTER Media rank | Wondery estimated searches | Wondery Share of Search | Wondery rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 170 | 0.58% | 4 | 22.2K | 76.2% | 1 | | Nov 2025 | 110 | 0.54% | 5 | 14.8K | 72.1% | 1 | | Dec 2025 | 110 | 0.53% | 4 | 14.8K | 71.9% | 1 | | Jan 2026 | 170 | 0.82% | 5 | 14.8K | 71.6% | 1 | | Feb 2026 | 170 | 1.1% | 4 | 9.9K | 63% | 1 | | Mar 2026 | 260 | 1.4% | 4 | 9.9K | 54.9% | 1 | | Apr 2026 | 170 | 0.89% | 6 | 12.1K | 63.4% | 1 | | May 2026 | 140 | 0.84% | 4 | 9.9K | 59.4% | 1 | | Jun 2026 | 140 | 0.94% | 5 | 8.1K | 54.5% | 1 | | Jul 2026 | 170 | 1.2% | 4 | 8.1K | 55.5% | 1 | | Aug 2026 | 170 | 1.3% | 4 | 6.6K | 51.1% | 1 | | Sep 2026 | 260 | 2% | 4 | 6.6K | 50.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using ADOPTER Media’s and Wondery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ADOPTER Media**: Measured on the search term “adopter media”. - **Wondery**: Measured on the search term “wondery”. - [ADOPTER Media profile](/demand/global-en/brands/adopter-media) - [Wondery profile](/demand/global-en/brands/wondery) - [All podcast marketing agencies worldwide](/demand/global-en/categories/podcast-marketing-agencies): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ADOPTER Media or Wondery more popular in search? In September 2026, Wondery had more branded searches than ADOPTER Media among podcast marketing agencies worldwide. Wondery had about 6,600 branded searches, while ADOPTER Media had 260. Wondery made up 50.9% of all podcast marketing agency searches we track, and ADOPTER Media accounted for 2%. ## Cite this page Brandwave. "ADOPTER Media vs Wondery: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/adopter-media-vs-wondery This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adopter-media-vs-wondery. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.