--- title: "ADOPTER Media vs The Podglomerate: Which is searched more?" description: "Is ADOPTER Media or The Podglomerate more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Podcast marketing agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/adopter-media-vs-the-podglomerate" publisher: "Brandwave" --- # ADOPTER Media vs The Podglomerate: Which is searched more? Is ADOPTER Media or The Podglomerate more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Podcast marketing agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ADOPTER Media and The Podglomerate - **Competitive set**: Podcast marketing agencies - **Market**: Global - **Month measured**: Sep 2026 - **ADOPTER Media Share of Search**: 2% - **The Podglomerate Share of Search**: 0.85% ## Is ADOPTER Media or The Podglomerate more popular in search? - In September 2026, ADOPTER Media had more branded searches than The Podglomerate among podcast marketing agencies worldwide. ADOPTER Media had about 260 branded searches, while The Podglomerate had 110. ADOPTER Media made up 2% of all podcast marketing agency searches we track, and The Podglomerate accounted for 0.85%. - The lead changed hands 2 times in the 12 months ending September 2026: The Podglomerate took it in April 2026, ADOPTER Media took it in May 2026. - Across the 12 months ending September 2026, ADOPTER Media’s share of searches among podcast marketing agencies worldwide moved from 0.58% to 2%, and its estimated monthly branded searches moved from 170 to 260. - Across the 12 months ending September 2026, The Podglomerate’s share of searches among podcast marketing agencies worldwide moved from 0.31% to 0.85%, and its estimated monthly branded searches moved from 90 to 110. ## Top podcast marketing agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The Podglomerate was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. ADOPTER Media was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. ADOPTER Media and The Podglomerate were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Podglomerate | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Lower Street | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | ADOPTER Media | 2nd | 0 of 3 | 2 of 2 | 2 of 5 | | Caspian Studios | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Wondery | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Audio Up | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pacific Content | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sonic Influencer Marketing | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about podcast marketing agencies - Asked ChatGPT "Which podcast marketing agency should I hire?": named none of the brands we track - Asked ChatGPT "What are the best podcast marketing agencies?": 1. Lower Street, 2. Caspian Studios - Asked ChatGPT "What's the best podcast marketing agency for growing an audience?": 1. The Podglomerate - Searched Google, AI Overview "podcast marketing agency": 1. The Podglomerate, 2. Caspian Studios, 3. ADOPTER Media - Searched Google, AI Overview "podcast advertising agency": 1. ADOPTER Media, 2. The Podglomerate, 3. Lower Street Not named in any answer: Wondery, Audio Up, Pacific Content and Sonic Influencer Marketing. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for podcast marketing agencies worldwide in September 2026? - In September 2026, ADOPTER Media gained share of searches among podcast marketing agencies worldwide, from 1.3% to 2%. - Estimated monthly branded searches for The Podglomerate worldwide rose 22.2% over 12 measured months, from 90 to 110 in September 2026. ## Month by month | Month | ADOPTER Media estimated searches | ADOPTER Media Share of Search | ADOPTER Media rank | The Podglomerate estimated searches | The Podglomerate Share of Search | The Podglomerate rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 170 | 0.58% | 4 | 90 | 0.31% | 7 | | Nov 2025 | 110 | 0.54% | 5 | 70 | 0.34% | 7 | | Dec 2025 | 110 | 0.53% | 4 | 70 | 0.34% | 7 | | Jan 2026 | 170 | 0.82% | 5 | 90 | 0.44% | 7 | | Feb 2026 | 170 | 1.1% | 4 | 90 | 0.57% | 7 | | Mar 2026 | 260 | 1.4% | 4 | 110 | 0.61% | 6 | | Apr 2026 | 170 | 0.89% | 6 | 210 | 1.1% | 5 | | May 2026 | 140 | 0.84% | 4 | 90 | 0.54% | 7 | | Jun 2026 | 140 | 0.94% | 5 | 90 | 0.61% | 6 | | Jul 2026 | 170 | 1.2% | 4 | 90 | 0.62% | 6 | | Aug 2026 | 170 | 1.3% | 4 | 70 | 0.54% | 6 | | Sep 2026 | 260 | 2% | 4 | 110 | 0.85% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using ADOPTER Media’s and The Podglomerate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ADOPTER Media**: Measured on the search term “adopter media”. - **The Podglomerate**: Measured on the search term “the podglomerate”. - [ADOPTER Media profile](/demand/global-en/brands/adopter-media) - [The Podglomerate profile](/demand/global-en/brands/the-podglomerate) - [All podcast marketing agencies worldwide](/demand/global-en/categories/podcast-marketing-agencies): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ADOPTER Media or The Podglomerate more popular in search? In September 2026, ADOPTER Media had more branded searches than The Podglomerate among podcast marketing agencies worldwide. ADOPTER Media had about 260 branded searches, while The Podglomerate had 110. ADOPTER Media made up 2% of all podcast marketing agency searches we track, and The Podglomerate accounted for 0.85%. ## Cite this page Brandwave. "ADOPTER Media vs The Podglomerate: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/adopter-media-vs-the-podglomerate This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adopter-media-vs-the-podglomerate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.