--- title: "ADOPTER Media vs Audio Up: Which is searched more?" description: "Is ADOPTER Media or Audio Up more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Podcast marketing agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/adopter-media-vs-audio-up" publisher: "Brandwave" --- # ADOPTER Media vs Audio Up: Which is searched more? Is ADOPTER Media or Audio Up more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Podcast marketing agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ADOPTER Media and Audio Up - **Competitive set**: Podcast marketing agencies - **Market**: Global - **Month measured**: Sep 2026 - **ADOPTER Media Share of Search**: 2% - **Audio Up Share of Search**: 3% ## Is ADOPTER Media or Audio Up more popular in search? - In September 2026, Audio Up had more branded searches than ADOPTER Media among podcast marketing agencies worldwide. Audio Up had about 390 branded searches, while ADOPTER Media had 260. Audio Up made up 3% of all podcast marketing agency searches we track, and ADOPTER Media accounted for 2%. - Audio Up was ahead of ADOPTER Media in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ADOPTER Media’s share of searches among podcast marketing agencies worldwide moved from 0.58% to 2%, and its estimated monthly branded searches moved from 170 to 260. - Across the 12 months ending September 2026, Audio Up’s share of searches among podcast marketing agencies worldwide moved from 3.4% to 3%, and its estimated monthly branded searches moved from 1K to 390. ## Top podcast marketing agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ADOPTER Media was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Audio Up did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Podglomerate | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Lower Street | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | ADOPTER Media | 2nd | 0 of 3 | 2 of 2 | 2 of 5 | | Caspian Studios | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Wondery | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Audio Up | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pacific Content | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sonic Influencer Marketing | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about podcast marketing agencies - Asked ChatGPT "Which podcast marketing agency should I hire?": named none of the brands we track - Asked ChatGPT "What are the best podcast marketing agencies?": 1. Lower Street, 2. Caspian Studios - Asked ChatGPT "What's the best podcast marketing agency for growing an audience?": 1. The Podglomerate - Searched Google, AI Overview "podcast marketing agency": 1. The Podglomerate, 2. Caspian Studios, 3. ADOPTER Media - Searched Google, AI Overview "podcast advertising agency": 1. ADOPTER Media, 2. The Podglomerate, 3. Lower Street Not named in any answer: Wondery, Audio Up, Pacific Content and Sonic Influencer Marketing. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for podcast marketing agencies worldwide in September 2026? - In September 2026, ADOPTER Media gained share of searches among podcast marketing agencies worldwide, from 1.3% to 2%. - In September 2026, Audio Up lost share of searches among podcast marketing agencies worldwide, from 3.7% to 3%. ## Month by month | Month | ADOPTER Media estimated searches | ADOPTER Media Share of Search | ADOPTER Media rank | Audio Up estimated searches | Audio Up Share of Search | Audio Up rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 170 | 0.58% | 4 | 1K | 3.4% | 3 | | Nov 2025 | 110 | 0.54% | 5 | 880 | 4.3% | 3 | | Dec 2025 | 110 | 0.53% | 4 | 1K | 4.9% | 3 | | Jan 2026 | 170 | 0.82% | 5 | 880 | 4.3% | 3 | | Feb 2026 | 170 | 1.1% | 4 | 880 | 5.6% | 3 | | Mar 2026 | 260 | 1.4% | 4 | 880 | 4.9% | 3 | | Apr 2026 | 170 | 0.89% | 6 | 880 | 4.6% | 3 | | May 2026 | 140 | 0.84% | 4 | 880 | 5.3% | 3 | | Jun 2026 | 140 | 0.94% | 5 | 880 | 5.9% | 3 | | Jul 2026 | 170 | 1.2% | 4 | 590 | 4% | 3 | | Aug 2026 | 170 | 1.3% | 4 | 480 | 3.7% | 3 | | Sep 2026 | 260 | 2% | 4 | 390 | 3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using ADOPTER Media’s and Audio Up’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ADOPTER Media**: Measured on the search term “adopter media”. - **Audio Up**: Measured on the search term “audio up”. - [ADOPTER Media profile](/demand/global-en/brands/adopter-media) - [Audio Up profile](/demand/global-en/brands/audio-up) - [All podcast marketing agencies worldwide](/demand/global-en/categories/podcast-marketing-agencies): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ADOPTER Media or Audio Up more popular in search? In September 2026, Audio Up had more branded searches than ADOPTER Media among podcast marketing agencies worldwide. Audio Up had about 390 branded searches, while ADOPTER Media had 260. Audio Up made up 3% of all podcast marketing agency searches we track, and ADOPTER Media accounted for 2%. ## Cite this page Brandwave. "ADOPTER Media vs Audio Up: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/adopter-media-vs-audio-up This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adopter-media-vs-audio-up. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.