---
title: "Adobe XD vs Sketch: Which is more popular by branded search?"
description: "Which is more popular in search, Adobe XD or Sketch? Compare estimated monthly branded-search demand and Share of Search inside the UI design tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/adobe-xd-vs-sketch"
publisher: "Brandwave"
---

# Adobe XD vs Sketch: Which is more popular by branded search?

Which is more popular in search, Adobe XD or Sketch? Compare estimated monthly branded-search demand and Share of Search inside the UI design tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Adobe XD and Sketch
- **Competitive set**: UI design tools
- **Market**: Global
- **Month measured**: Aug 2026
- **Adobe XD Share of Search**: 1%
- **Sketch Share of Search**: 0.56%

## Which is more popular in search, Adobe XD or Sketch?

- In August 2026, Adobe XD had more branded searches than Sketch among UI design tools worldwide. Adobe XD was estimated to have 49.5K branded searches compared to Sketch’s 27.1K, and held a 1% Share of Search versus Sketch’s 0.56%.
- Adobe XD was ahead of Sketch in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adobe XD’s estimated Share of Search among UI design tools worldwide moved from 1.3% to 1%, and its estimated monthly branded searches moved from 90.5K to 49.5K.
- Across the 11 months ending August 2026, Sketch’s estimated Share of Search among UI design tools worldwide moved from 0.48% to 0.56%, and its estimated monthly branded searches moved from 33.1K to 27.1K.

## How did search popularity change for UI design tools worldwide in August 2026?

- Estimated monthly branded searches for Adobe XD worldwide fell 45.3% over 11 measured months, from 90.5K to 49.5K in August 2026.
- Estimated monthly branded searches for Sketch worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

## Month by month

| Month | Adobe XD estimated searches | Adobe XD Share of Search | Adobe XD rank | Sketch estimated searches | Sketch Share of Search | Sketch rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90.5K | 1.3% | 3 | 33.1K | 0.48% | 5 |
| Nov 2025 | 90.5K | 1.3% | 3 | 27.1K | 0.39% | 5 |
| Dec 2025 | 60.5K | 1.1% | 3 | 27.1K | 0.48% | 5 |
| Jan 2026 | 74K | 1.3% | 3 | 27.1K | 0.47% | 5 |
| Feb 2026 | 49.5K | 0.87% | 4 | 22.2K | 0.39% | 5 |
| Mar 2026 | 49.5K | 0.71% | 4 | 22.2K | 0.32% | 5 |
| Apr 2026 | 49.5K | 0.71% | 4 | 22.2K | 0.32% | 5 |
| May 2026 | 40.5K | 0.58% | 4 | 22.2K | 0.32% | 5 |
| Jun 2026 | 49.5K | 0.85% | 4 | 27.1K | 0.46% | 5 |
| Jul 2026 | 33.1K | 0.57% | 4 | 18.1K | 0.31% | 5 |
| Aug 2026 | 49.5K | 1% | 4 | 27.1K | 0.56% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Adobe XD’s and Sketch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Adobe XD**: Measured on the search term “adobe xd”.
- **Sketch**: Measured on the search term “sketch app”.

- [Adobe XD profile](/demand/global-en/brands/adobe-xd)
- [Sketch profile](/demand/global-en/brands/sketch)
- [All UI design tools worldwide](/demand/global-en/categories/ui-design-tools): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Adobe XD or Sketch?

In August 2026, Adobe XD had more branded searches than Sketch among UI design tools worldwide. Adobe XD was estimated to have 49.5K branded searches compared to Sketch’s 27.1K, and held a 1% Share of Search versus Sketch’s 0.56%.

## Cite this page

Brandwave. "Adobe XD vs Sketch: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/adobe-xd-vs-sketch

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adobe-xd-vs-sketch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.