---
title: "Adobe XD vs Figma: Which is searched more?"
description: "Which is more popular in search, Adobe XD or Figma? Compare estimated monthly branded-search demand and Share of Search inside the UI design tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/adobe-xd-vs-figma"
publisher: "Brandwave"
---

# Adobe XD vs Figma: Which is searched more?

Which is more popular in search, Adobe XD or Figma? Compare estimated monthly branded-search demand and Share of Search inside the UI design tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Adobe XD and Figma
- **Competitive set**: UI design tools
- **Market**: Global
- **Month measured**: Aug 2026
- **Adobe XD Share of Search**: 1%
- **Figma Share of Search**: 84.6%

## Which is more popular in search, Adobe XD or Figma?

- In August 2026, Figma had more branded searches than Adobe XD among UI design tools worldwide. Figma was estimated to have 4.1M branded searches compared to Adobe XD’s 49.5K, and held an 84.6% Share of Search versus Adobe XD’s 1%.
- Figma was ahead of Adobe XD in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adobe XD’s estimated Share of Search among UI design tools worldwide moved from 1.3% to 1%, and its estimated monthly branded searches moved from 90.5K to 49.5K.
- Across the 11 months ending August 2026, Figma’s estimated Share of Search among UI design tools worldwide moved from 88.8% to 84.6%, and its estimated monthly branded searches moved from 6.1M to 4.1M.

## How did search popularity change for UI design tools worldwide in August 2026?

- In August 2026, Figma lost estimated Share of Search among UI design tools worldwide, from 85.6% to 84.6%.
- Estimated monthly branded searches for Adobe XD worldwide fell 45.3% over 11 measured months, from 90.5K to 49.5K in August 2026.

## Month by month

| Month | Adobe XD estimated searches | Adobe XD Share of Search | Adobe XD rank | Figma estimated searches | Figma Share of Search | Figma rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90.5K | 1.3% | 3 | 6.1M | 88.8% | 1 |
| Nov 2025 | 90.5K | 1.3% | 3 | 6.1M | 88.9% | 1 |
| Dec 2025 | 60.5K | 1.1% | 3 | 5M | 89% | 1 |
| Jan 2026 | 74K | 1.3% | 3 | 5M | 87.2% | 1 |
| Feb 2026 | 49.5K | 0.87% | 4 | 5M | 87.6% | 1 |
| Mar 2026 | 49.5K | 0.71% | 4 | 6.1M | 87.8% | 1 |
| Apr 2026 | 49.5K | 0.71% | 4 | 6.1M | 87.8% | 1 |
| May 2026 | 40.5K | 0.58% | 4 | 6.1M | 87.9% | 1 |
| Jun 2026 | 49.5K | 0.85% | 4 | 5M | 85.4% | 1 |
| Jul 2026 | 33.1K | 0.57% | 4 | 5M | 85.6% | 1 |
| Aug 2026 | 49.5K | 1% | 4 | 4.1M | 84.6% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Adobe XD’s and Figma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Adobe XD**: Measured on the search term “adobe xd”.
- **Figma**: Measured on the search term “figma”.

- [Adobe XD profile](/demand/global-en/brands/adobe-xd)
- [Figma profile](/demand/global-en/brands/figma)
- [All UI design tools worldwide](/demand/global-en/categories/ui-design-tools): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Adobe XD or Figma?

In August 2026, Figma had more branded searches than Adobe XD among UI design tools worldwide. Figma was estimated to have 4.1M branded searches compared to Adobe XD’s 49.5K, and held an 84.6% Share of Search versus Adobe XD’s 1%.

## Cite this page

Brandwave. "Adobe XD vs Figma: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/adobe-xd-vs-figma

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adobe-xd-vs-figma. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.