--- title: "Adobe Workfront vs Asana: Which is searched more?" description: "Is Adobe Workfront or Asana more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing resource management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/adobe-workfront-vs-asana" publisher: "Brandwave" --- # Adobe Workfront vs Asana: Which is searched more? Is Adobe Workfront or Asana more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing resource management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adobe Workfront and Asana - **Competitive set**: Marketing resource management platforms - **Market**: Global - **Month measured**: Sep 2026 - **Adobe Workfront Share of Search**: 2.8% - **Asana Share of Search**: 89.8% ## Is Adobe Workfront or Asana more popular in search? - In September 2026, Asana had more branded searches than Adobe Workfront among marketing resource management platforms worldwide. Asana had about 1 million branded searches, while Adobe Workfront had 32,100. Asana made up 89.8% of all marketing resource management platform searches we track, and Adobe Workfront accounted for 2.8%. - Asana was ahead of Adobe Workfront in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Adobe Workfront’s share of searches among marketing resource management platforms worldwide moved from 2.3% to 2.8%, and its estimated monthly branded searches moved from 39.3K to 32.1K. - Across the 12 months ending September 2026, Asana’s share of searches among marketing resource management platforms worldwide moved from 90.4% to 89.8%, and its estimated monthly branded searches moved from 1.5M to 1M. ## Top marketing resource management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Asana was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Adobe Workfront was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Adobe Workfront and Asana were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Adobe Workfront | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Screendragon | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Wrike | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Aprimo | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Asana | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | IntelligenceBank | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | MarcomCentral | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about marketing resource management platforms - Asked ChatGPT "Which marketing resource management platform should I use?": 1. Adobe Workfront, 2. Aprimo, 3. Screendragon, 4. Wrike - Asked ChatGPT "What are the best marketing resource management platforms?": 1. Screendragon, 2. Aprimo, 3. Wrike, 4. Asana - Asked ChatGPT "What's the best marketing resource management platform for marketing work planning?": 1. Adobe Workfront, 2. Asana, 3. Screendragon, 4. Aprimo - Searched Google, AI Overview "marketing work management": 1. Wrike, 2. Asana - Searched Google, AI Overview "marketing planning tool": 1. Asana Not named in any answer: IntelligenceBank and MarcomCentral. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for marketing resource management platforms worldwide in September 2026? - In September 2026, Asana lost share of searches among marketing resource management platforms worldwide, from 91.2% to 89.8%. - Estimated monthly branded searches for Adobe Workfront worldwide fell 18.4% over 12 measured months, from 39.3K to 32.1K in September 2026. ## Month by month | Month | Adobe Workfront estimated searches | Adobe Workfront Share of Search | Adobe Workfront rank | Asana estimated searches | Asana Share of Search | Asana rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 39.3K | 2.3% | 3 | 1.5M | 90.4% | 1 | | Nov 2025 | 32.1K | 2.7% | 3 | 1M | 88.6% | 1 | | Dec 2025 | 26.2K | 2.3% | 3 | 1M | 90.4% | 1 | | Jan 2026 | 32.1K | 2.3% | 3 | 1.3M | 90.3% | 1 | | Feb 2026 | 34.4K | 2.9% | 3 | 1M | 88.2% | 1 | | Mar 2026 | 34.5K | 2.5% | 3 | 1.3M | 90.1% | 1 | | Apr 2026 | 34.3K | 2.9% | 3 | 1M | 88.4% | 1 | | May 2026 | 28K | 2.4% | 3 | 1M | 90.1% | 1 | | Jun 2026 | 32.1K | 2.8% | 3 | 1M | 89.7% | 1 | | Jul 2026 | 28K | 2.4% | 3 | 1M | 90.2% | 1 | | Aug 2026 | 28K | 2.5% | 3 | 1M | 91.2% | 1 | | Sep 2026 | 32.1K | 2.8% | 3 | 1M | 89.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Adobe Workfront’s and Asana’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adobe Workfront**: Measured on the search terms “adobe workfront”, “workfront” and “workfront marketing”, summed into one figure. - **Asana**: Measured on the search terms “Asana”, “asana ai”, “asana app”, “asana application”, “asana co”, “asana company”, “asana crm”, “asana desktop app”, “asana software” and “asana templates”, summed into one figure. - [Adobe Workfront profile](/demand/global-en/brands/adobe-workfront) - [Asana profile](/demand/global-en/brands/asana) - [All marketing resource management platforms worldwide](/demand/global-en/categories/marketing-resource-management-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adobe Workfront or Asana more popular in search? In September 2026, Asana had more branded searches than Adobe Workfront among marketing resource management platforms worldwide. Asana had about 1 million branded searches, while Adobe Workfront had 32,100. Asana made up 89.8% of all marketing resource management platform searches we track, and Adobe Workfront accounted for 2.8%. ## Cite this page Brandwave. "Adobe Workfront vs Asana: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/adobe-workfront-vs-asana This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adobe-workfront-vs-asana. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.