---
title: "Adobe Stock vs Shutterstock: Which is searched more?"
description: "Which is more popular in search, Adobe Stock or Shutterstock? Compare estimated monthly branded-search demand and Share of Search inside the Stock image sites set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/adobe-stock-vs-shutterstock"
publisher: "Brandwave"
---

# Adobe Stock vs Shutterstock: Which is searched more?

Which is more popular in search, Adobe Stock or Shutterstock? Compare estimated monthly branded-search demand and Share of Search inside the Stock image sites set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Adobe Stock and Shutterstock
- **Competitive set**: Stock image sites
- **Market**: Global
- **Month measured**: Sep 2026
- **Adobe Stock Share of Search**: 24.3%
- **Shutterstock Share of Search**: 21.1%

## Which is more popular in search, Adobe Stock or Shutterstock?

- In September 2026, Adobe Stock had more branded searches than Shutterstock among stock image sites worldwide. Adobe Stock was estimated to have 1.8M branded searches compared to Shutterstock’s 1.6M, and held a 24.3% Share of Search versus Shutterstock’s 21.1%.
- Adobe Stock was ahead of Shutterstock in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adobe Stock’s estimated Share of Search among stock image sites worldwide moved from 25.2% to 24.3%, and its estimated monthly branded searches moved from 2.7M to 1.8M.
- Across the 12 months ending September 2026, Shutterstock’s estimated Share of Search among stock image sites worldwide moved from 24% to 21.1%, and its estimated monthly branded searches moved from 2.6M to 1.6M.

## How did search popularity change for stock image sites worldwide in September 2026?

- In September 2026, Shutterstock lost estimated Share of Search among stock image sites worldwide, from 22.1% to 21.1%.
- Estimated monthly branded searches for Adobe Stock worldwide fell 33.2% over 12 measured months, from 2.7M to 1.8M in September 2026.

## Month by month

| Month | Adobe Stock estimated searches | Adobe Stock Share of Search | Adobe Stock rank | Shutterstock estimated searches | Shutterstock Share of Search | Shutterstock rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.7M | 25.2% | 1 | 2.6M | 24% | 3 |
| Nov 2025 | 2.2M | 22.5% | 2 | 2.2M | 22% | 4 |
| Dec 2025 | 2.2M | 23.7% | 2 | 2.2M | 23.2% | 3 |
| Jan 2026 | 2.2M | 23.7% | 2 | 2.2M | 23.2% | 3 |
| Feb 2026 | 2.2M | 24.5% | 2 | 1.9M | 20.4% | 3 |
| Mar 2026 | 2.7M | 26.4% | 1 | 2.2M | 21.2% | 4 |
| Apr 2026 | 2.2M | 24.5% | 2 | 1.9M | 20.5% | 3 |
| May 2026 | 2.2M | 24.7% | 2 | 1.9M | 20.6% | 3 |
| Jun 2026 | 2.2M | 26.9% | 1 | 1.9M | 23.4% | 3 |
| Jul 2026 | 1.8M | 24% | 2 | 1.7M | 21.9% | 3 |
| Aug 2026 | 1.8M | 24.2% | 2 | 1.7M | 22.1% | 3 |
| Sep 2026 | 1.8M | 24.3% | 2 | 1.6M | 21.1% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Adobe Stock’s and Shutterstock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Adobe Stock**: Measured on the search term “adobe stock”.
- **Shutterstock**: Measured on the search terms “shutterstock” and “shutterstock contributor”, summed into one figure.

- [Adobe Stock profile](/demand/global-en/brands/adobe-stock)
- [Shutterstock profile](/demand/global-en/brands/shutterstock)
- [All stock image sites worldwide](/demand/global-en/categories/stock-image-sites): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Adobe Stock or Shutterstock?

In September 2026, Adobe Stock had more branded searches than Shutterstock among stock image sites worldwide. Adobe Stock was estimated to have 1.8M branded searches compared to Shutterstock’s 1.6M, and held a 24.3% Share of Search versus Shutterstock’s 21.1%.

## Cite this page

Brandwave. "Adobe Stock vs Shutterstock: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/adobe-stock-vs-shutterstock

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adobe-stock-vs-shutterstock. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.