---
title: "Adobe Stock vs iStock: Which is searched more?"
description: "Which is more popular in search, Adobe Stock or iStock? Compare estimated monthly branded-search demand and Share of Search inside the Stock image sites set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/adobe-stock-vs-istock"
publisher: "Brandwave"
---

# Adobe Stock vs iStock: Which is searched more?

Which is more popular in search, Adobe Stock or iStock? Compare estimated monthly branded-search demand and Share of Search inside the Stock image sites set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Adobe Stock and iStock
- **Competitive set**: Stock image sites
- **Market**: Global
- **Month measured**: Sep 2026
- **Adobe Stock Share of Search**: 24.3%
- **iStock Share of Search**: 4.9%

## Which is more popular in search, Adobe Stock or iStock?

- In September 2026, Adobe Stock had more branded searches than iStock among stock image sites worldwide. Adobe Stock was estimated to have 1.8M branded searches compared to iStock’s 368K, and held a 24.3% Share of Search versus iStock’s 4.9%.
- Adobe Stock was ahead of iStock in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adobe Stock’s estimated Share of Search among stock image sites worldwide moved from 25.2% to 24.3%, and its estimated monthly branded searches moved from 2.7M to 1.8M.
- Across the 12 months ending September 2026, iStock’s estimated Share of Search among stock image sites worldwide moved from 5.1% to 4.9%, and its estimated monthly branded searches moved from 550K to 368K.

## How did search popularity change for stock image sites worldwide in September 2026?

- In September 2026, iStock gained estimated Share of Search among stock image sites worldwide, from 4% to 4.9%.
- Estimated monthly branded searches for Adobe Stock worldwide fell 33.2% over 12 measured months, from 2.7M to 1.8M in September 2026.

## Month by month

| Month | Adobe Stock estimated searches | Adobe Stock Share of Search | Adobe Stock rank | iStock estimated searches | iStock Share of Search | iStock rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.7M | 25.2% | 1 | 550K | 5.1% | 5 |
| Nov 2025 | 2.2M | 22.5% | 2 | 550K | 5.5% | 5 |
| Dec 2025 | 2.2M | 23.7% | 2 | 450K | 4.8% | 5 |
| Jan 2026 | 2.2M | 23.7% | 2 | 450K | 4.8% | 5 |
| Feb 2026 | 2.2M | 24.5% | 2 | 450K | 4.9% | 5 |
| Mar 2026 | 2.7M | 26.4% | 1 | 450K | 4.3% | 5 |
| Apr 2026 | 2.2M | 24.5% | 2 | 450K | 4.9% | 5 |
| May 2026 | 2.2M | 24.7% | 2 | 368K | 4.1% | 5 |
| Jun 2026 | 2.2M | 26.9% | 1 | 368K | 4.4% | 5 |
| Jul 2026 | 1.8M | 24% | 2 | 368K | 4.8% | 5 |
| Aug 2026 | 1.8M | 24.2% | 2 | 301K | 4% | 5 |
| Sep 2026 | 1.8M | 24.3% | 2 | 368K | 4.9% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Adobe Stock’s and iStock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Adobe Stock**: Measured on the search term “adobe stock”.
- **iStock**: Measured on the search term “istock”.

- [Adobe Stock profile](/demand/global-en/brands/adobe-stock)
- [iStock profile](/demand/global-en/brands/istock)
- [All stock image sites worldwide](/demand/global-en/categories/stock-image-sites): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Adobe Stock or iStock?

In September 2026, Adobe Stock had more branded searches than iStock among stock image sites worldwide. Adobe Stock was estimated to have 1.8M branded searches compared to iStock’s 368K, and held a 24.3% Share of Search versus iStock’s 4.9%.

## Cite this page

Brandwave. "Adobe Stock vs iStock: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/adobe-stock-vs-istock

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adobe-stock-vs-istock. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.