---
title: "Adobe Scan vs Microsoft Lens: Which is more popular by branded search?"
description: "Which is more popular in search, Adobe Scan or Microsoft Lens? Compare estimated monthly branded-search demand and Share of Search inside the Document scanning apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/adobe-scan-vs-microsoft-lens"
publisher: "Brandwave"
---

# Adobe Scan vs Microsoft Lens: Which is more popular by branded search?

Which is more popular in search, Adobe Scan or Microsoft Lens? Compare estimated monthly branded-search demand and Share of Search inside the Document scanning apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Adobe Scan and Microsoft Lens
- **Competitive set**: Document scanning apps
- **Market**: Global
- **Month measured**: Aug 2026
- **Adobe Scan Share of Search**: 15.5%
- **Microsoft Lens Share of Search**: 4.6%

## Which is more popular in search, Adobe Scan or Microsoft Lens?

- In August 2026, Adobe Scan had more branded searches than Microsoft Lens among document scanning apps worldwide. Adobe Scan was estimated to have 135K branded searches compared to Microsoft Lens’ 40.5K, and held a 15.5% Share of Search versus Microsoft Lens’ 4.6%.
- Adobe Scan was ahead of Microsoft Lens in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adobe Scan’s estimated Share of Search among document scanning apps worldwide moved from 18% to 15.5%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 11 months ending August 2026, Microsoft Lens’ estimated Share of Search among document scanning apps worldwide moved from 5.4% to 4.6%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

## How did search popularity change for document scanning apps worldwide in August 2026?

- In August 2026, Adobe Scan lost estimated Share of Search among document scanning apps worldwide, from 21% to 15.5%.
- In August 2026, Microsoft Lens lost estimated Share of Search among document scanning apps worldwide, from 6.3% to 4.6%.

## Month by month

| Month | Adobe Scan estimated searches | Adobe Scan Share of Search | Adobe Scan rank | Microsoft Lens estimated searches | Microsoft Lens Share of Search | Microsoft Lens rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 18% | 2 | 49.5K | 5.4% | 3 |
| Nov 2025 | 165K | 21.2% | 2 | 40.5K | 5.2% | 3 |
| Dec 2025 | 165K | 21.2% | 2 | 40.5K | 5.2% | 3 |
| Jan 2026 | 165K | 20.2% | 2 | 74K | 9% | 3 |
| Feb 2026 | 165K | 20.3% | 2 | 74K | 9.1% | 3 |
| Mar 2026 | 165K | 18.1% | 2 | 165K | 18.1% | 3 |
| Apr 2026 | 165K | 19.8% | 2 | 90.5K | 10.8% | 3 |
| May 2026 | 165K | 20.6% | 2 | 60.5K | 7.6% | 3 |
| Jun 2026 | 135K | 15.3% | 2 | 49.5K | 5.6% | 3 |
| Jul 2026 | 165K | 21% | 2 | 49.5K | 6.3% | 3 |
| Aug 2026 | 135K | 15.5% | 2 | 40.5K | 4.6% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Adobe Scan’s and Microsoft Lens’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Adobe Scan**: Measured on the search term “adobe scan”.
- **Microsoft Lens**: Measured on the search term “microsoft lens”.

- [Adobe Scan profile](/demand/global-en/brands/adobe-scan)
- [Microsoft Lens profile](/demand/global-en/brands/microsoft-lens)
- [All document scanning apps worldwide](/demand/global-en/categories/document-scanning-apps): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Adobe Scan or Microsoft Lens?

In August 2026, Adobe Scan had more branded searches than Microsoft Lens among document scanning apps worldwide. Adobe Scan was estimated to have 135K branded searches compared to Microsoft Lens’ 40.5K, and held a 15.5% Share of Search versus Microsoft Lens’ 4.6%.

## Cite this page

Brandwave. "Adobe Scan vs Microsoft Lens: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/adobe-scan-vs-microsoft-lens

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adobe-scan-vs-microsoft-lens. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.