--- title: "Adobe Premiere Pro vs Scratch: Which is more popular by branded search?" description: "Which is more popular in search, Adobe Premiere Pro or Scratch? Compare estimated monthly branded-search demand and Share of Search inside the Video production software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/adobe-premiere-pro-vs-scratch" publisher: "Brandwave" --- # Adobe Premiere Pro vs Scratch: Which is more popular by branded search? Which is more popular in search, Adobe Premiere Pro or Scratch? Compare estimated monthly branded-search demand and Share of Search inside the Video production software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adobe Premiere Pro and Scratch - **Competitive set**: Video production software - **Market**: Global - **Month measured**: Aug 2026 - **Adobe Premiere Pro Share of Search**: 12.7% - **Scratch Share of Search**: 4.6% ## Which is more popular in search, Adobe Premiere Pro or Scratch? - In August 2026, Adobe Premiere Pro had more branded searches than Scratch among video production software worldwide. Adobe Premiere Pro was estimated to have 301K branded searches compared to Scratch’s 110K, and held a 12.7% Share of Search versus Scratch’s 4.6%. - The lead changed hands 2 times in the 11 months ending August 2026: Scratch took it in March 2026, Adobe Premiere Pro took it in June 2026. - Across the 11 months ending August 2026, Adobe Premiere Pro’s estimated Share of Search among video production software worldwide moved from 11.9% to 12.7%, and its estimated monthly branded searches held steady at 301K. - Across the 11 months ending August 2026, Scratch’s estimated Share of Search among video production software worldwide moved from 7.9% to 4.6%, and its estimated monthly branded searches moved from 201K to 110K. ## How did search popularity change for video production software worldwide in August 2026? - In August 2026, Scratch lost estimated Share of Search among video production software worldwide, from 5.5% to 4.6%. - Adobe Premiere Pro’s estimated Share of Search among video production software worldwide has gained ground for 3 months in a row, from 9.8% to 12.7% in August 2026. ## Month by month | Month | Adobe Premiere Pro estimated searches | Adobe Premiere Pro Share of Search | Adobe Premiere Pro rank | Scratch estimated searches | Scratch Share of Search | Scratch rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 301K | 11.9% | 2 | 201K | 7.9% | 4 | | Nov 2025 | 301K | 12% | 2 | 165K | 6.6% | 4 | | Dec 2025 | 301K | 12.5% | 2 | 110K | 4.6% | 4 | | Jan 2026 | 301K | 11.8% | 2 | 165K | 6.5% | 4 | | Feb 2026 | 301K | 14.1% | 2 | 165K | 7.7% | 4 | | Mar 2026 | 246K | 9.3% | 3 | 368K | 13.9% | 2 | | Apr 2026 | 246K | 9.2% | 3 | 450K | 16.9% | 2 | | May 2026 | 246K | 9.8% | 3 | 301K | 12% | 2 | | Jun 2026 | 301K | 11.8% | 2 | 246K | 9.7% | 3 | | Jul 2026 | 246K | 12.3% | 2 | 110K | 5.5% | 4 | | Aug 2026 | 301K | 12.7% | 2 | 110K | 4.6% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Adobe Premiere Pro’s and Scratch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adobe Premiere Pro**: Measured on the search term “premiere pro”. - **Scratch**: Measured on the search term “scratch mit”. - [Adobe Premiere Pro profile](/demand/global-en/brands/adobe-premiere-pro) - [Scratch profile](/demand/global-en/brands/scratch) - [All video production software worldwide](/demand/global-en/categories/video-production-software): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Adobe Premiere Pro or Scratch? In August 2026, Adobe Premiere Pro had more branded searches than Scratch among video production software worldwide. Adobe Premiere Pro was estimated to have 301K branded searches compared to Scratch’s 110K, and held a 12.7% Share of Search versus Scratch’s 4.6%. ## Cite this page Brandwave. "Adobe Premiere Pro vs Scratch: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/adobe-premiere-pro-vs-scratch This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adobe-premiere-pro-vs-scratch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.