--- title: "Adobe Premiere Pro vs Clipchamp: Which is searched more?" description: "Is Adobe Premiere Pro or Clipchamp more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Video editing software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/adobe-premiere-pro-vs-clipchamp" publisher: "Brandwave" --- # Adobe Premiere Pro vs Clipchamp: Which is searched more? Is Adobe Premiere Pro or Clipchamp more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Video editing software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adobe Premiere Pro and Clipchamp - **Competitive set**: Video editing software - **Market**: Global - **Month measured**: Sep 2026 - **Adobe Premiere Pro Share of Search**: 2.7% - **Clipchamp Share of Search**: 4% ## Is Adobe Premiere Pro or Clipchamp more popular in search? - In September 2026, Clipchamp had more branded searches than Adobe Premiere Pro among video editing software worldwide. Clipchamp had about 1 million branded searches, while Adobe Premiere Pro had 669,000. Clipchamp made up 4% of all video editing software searches we track, and Adobe Premiere Pro accounted for 2.7%. - Clipchamp was ahead of Adobe Premiere Pro in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Adobe Premiere Pro’s share of searches among video editing software worldwide moved from 3.3% to 2.7%, and its estimated monthly branded searches moved from 751K to 669K. - Across the 12 months ending September 2026, Clipchamp’s share of searches among video editing software worldwide moved from 6.7% to 4%, and its estimated monthly branded searches moved from 1.5M to 1M. ## Top video editing software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Adobe Premiere Pro was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Clipchamp was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Adobe Premiere Pro was listed before Clipchamp in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | DaVinci Resolve | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Adobe Premiere Pro | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | CapCut | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Final Cut Pro | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | iMovie | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Clipchamp | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Filmora | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Descript | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about video editing software - Asked ChatGPT "Which video editing software should I use?": 1. DaVinci Resolve, 2. CapCut, 3. Adobe Premiere Pro, 4. Final Cut Pro, 5. iMovie - Asked ChatGPT "What are the best video editing software options?": 1. DaVinci Resolve, 2. CapCut, 3. Adobe Premiere Pro, 4. Final Cut Pro, 5. iMovie, 6. Clipchamp - Asked ChatGPT "What's the best video editing software for editing videos?": 1. DaVinci Resolve, 2. CapCut, 3. Adobe Premiere Pro, 4. Final Cut Pro, 5. iMovie - Searched Google, AI Overview "video editing software": 1. Adobe Premiere Pro, 2. DaVinci Resolve, 3. Final Cut Pro, 4. Clipchamp, 5. CapCut, 6. Filmora - Searched Google, AI Overview "video editing app": 1. CapCut Not named in any answer: Descript. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for video editing software worldwide in September 2026? - In September 2026, Clipchamp lost share of searches among video editing software worldwide, from 4.6% to 4%. - Estimated monthly branded searches for Adobe Premiere Pro worldwide fell 10.9% over 12 measured months, from 751K to 669K in September 2026. ## Month by month | Month | Adobe Premiere Pro estimated searches | Adobe Premiere Pro Share of Search | Adobe Premiere Pro rank | Clipchamp estimated searches | Clipchamp Share of Search | Clipchamp rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 751K | 3.3% | 4 | 1.5M | 6.7% | 3 | | Nov 2025 | 751K | 3.3% | 4 | 1.5M | 6.7% | 3 | | Dec 2025 | 669K | 2.6% | 4 | 1.2M | 4.8% | 3 | | Jan 2026 | 751K | 2.9% | 4 | 1.2M | 4.7% | 3 | | Feb 2026 | 669K | 3.1% | 4 | 1M | 4.7% | 3 | | Mar 2026 | 614K | 2.4% | 4 | 1.2M | 4.8% | 3 | | Apr 2026 | 614K | 2.8% | 4 | 1.2M | 5.6% | 3 | | May 2026 | 547K | 2.1% | 4 | 1.2M | 4.8% | 3 | | Jun 2026 | 602K | 2.8% | 4 | 1.2M | 5.6% | 3 | | Jul 2026 | 547K | 2.6% | 4 | 1M | 4.7% | 3 | | Aug 2026 | 602K | 2.8% | 4 | 1M | 4.6% | 3 | | Sep 2026 | 669K | 2.7% | 4 | 1M | 4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Adobe Premiere Pro’s and Clipchamp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adobe Premiere Pro**: Measured on the search terms “adobe premiere pro” and “premiere pro”, summed into one figure. - **Clipchamp**: Measured on the search term “clipchamp”. - [Adobe Premiere Pro profile](/demand/global-en/brands/adobe-premiere-pro) - [Clipchamp profile](/demand/global-en/brands/clipchamp) - [All video editing software worldwide](/demand/global-en/categories/video-editing-software): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adobe Premiere Pro or Clipchamp more popular in search? In September 2026, Clipchamp had more branded searches than Adobe Premiere Pro among video editing software worldwide. Clipchamp had about 1 million branded searches, while Adobe Premiere Pro had 669,000. Clipchamp made up 4% of all video editing software searches we track, and Adobe Premiere Pro accounted for 2.7%. ## Cite this page Brandwave. "Adobe Premiere Pro vs Clipchamp: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/adobe-premiere-pro-vs-clipchamp This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adobe-premiere-pro-vs-clipchamp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.