--- title: "Adobe Portfolio vs Webflow: Which is searched more?" description: "Is Adobe Portfolio or Webflow more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Creative portfolio website builders set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/adobe-portfolio-vs-webflow" publisher: "Brandwave" --- # Adobe Portfolio vs Webflow: Which is searched more? Is Adobe Portfolio or Webflow more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Creative portfolio website builders set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adobe Portfolio and Webflow - **Competitive set**: Creative portfolio website builders - **Market**: Global - **Month measured**: Sep 2026 - **Adobe Portfolio Share of Search**: 6.3% - **Webflow Share of Search**: 21.4% ## Is Adobe Portfolio or Webflow more popular in search? - In September 2026, Webflow had more branded searches than Adobe Portfolio among creative portfolio website builders worldwide. Webflow had about 458,000 branded searches, while Adobe Portfolio had 135,000. Webflow made up 21.4% of all creative portfolio website builder searches we track, and Adobe Portfolio accounted for 6.3%. - Webflow was ahead of Adobe Portfolio in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Adobe Portfolio’s share of searches among creative portfolio website builders worldwide moved from 7.5% to 6.3%, and its estimated monthly branded searches moved from 165K to 135K. - Across the 12 months ending September 2026, Webflow’s share of searches among creative portfolio website builders worldwide moved from 21.1% to 21.4%, and its estimated monthly branded searches moved from 462K to 458K. ## Top creative portfolio website builders in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Adobe Portfolio appeared in all five answers. Webflow was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Webflow was listed before Adobe Portfolio in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Squarespace | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Framer | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Adobe Portfolio | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Cargo | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Webflow | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Portfoliobox | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Format | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Pixpa | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Carbonmade | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dunked | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about creative portfolio website builders - Asked ChatGPT "Which creative portfolio website builder should I use?": 1. Framer, 2. Squarespace, 3. Webflow, 4. Cargo, 5. Adobe Portfolio - Asked ChatGPT "What are the best creative portfolio website builders?": 1. Framer, 2. Squarespace, 3. Cargo, 4. Webflow, 5. Adobe Portfolio, 6. Format, 7. Pixpa - Asked ChatGPT "What's the best creative portfolio website builder for a visual portfolio?": 1. Framer, 2. Squarespace, 3. Cargo, 4. Webflow, 5. Adobe Portfolio - Searched Google, AI Overview "portfolio website for artists": 1. Squarespace, 2. Adobe Portfolio, 3. Portfoliobox - Searched Google, AI Overview "creative portfolio website": 1. Adobe Portfolio, 2. Portfoliobox Not named in any answer: Carbonmade and Dunked. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for creative portfolio website builders worldwide in September 2026? - In September 2026, Webflow gained share of searches among creative portfolio website builders worldwide, from 18% to 21.4%. - In September 2026, Adobe Portfolio lost share of searches among creative portfolio website builders worldwide, from 7.9% to 6.3%. ## Month by month | Month | Adobe Portfolio estimated searches | Adobe Portfolio Share of Search | Adobe Portfolio rank | Webflow estimated searches | Webflow Share of Search | Webflow rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 7.5% | 3 | 462K | 21.1% | 2 | | Nov 2025 | 165K | 8.6% | 3 | 462K | 24.2% | 2 | | Dec 2025 | 135K | 7.2% | 3 | 462K | 24.7% | 2 | | Jan 2026 | 165K | 7.2% | 3 | 565K | 24.6% | 2 | | Feb 2026 | 165K | 7.5% | 3 | 462K | 21.1% | 2 | | Mar 2026 | 201K | 7.9% | 3 | 465K | 18.2% | 2 | | Apr 2026 | 165K | 7.5% | 3 | 462K | 21.1% | 2 | | May 2026 | 165K | 7.9% | 3 | 380K | 18.1% | 2 | | Jun 2026 | 135K | 6.5% | 3 | 380K | 18.4% | 2 | | Jul 2026 | 135K | 6.8% | 3 | 311K | 15.6% | 2 | | Aug 2026 | 135K | 7.9% | 3 | 309K | 18% | 2 | | Sep 2026 | 135K | 6.3% | 3 | 458K | 21.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Adobe Portfolio’s and Webflow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adobe Portfolio**: Measured on the search term “adobe portfolio”. - **Webflow**: Measured on the search terms “web flow” and “webflow”, summed into one figure. - [Adobe Portfolio profile](/demand/global-en/brands/adobe-portfolio) - [Webflow profile](/demand/global-en/brands/webflow) - [All creative portfolio website builders worldwide](/demand/global-en/categories/creative-portfolio-website-builders): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adobe Portfolio or Webflow more popular in search? In September 2026, Webflow had more branded searches than Adobe Portfolio among creative portfolio website builders worldwide. Webflow had about 458,000 branded searches, while Adobe Portfolio had 135,000. Webflow made up 21.4% of all creative portfolio website builder searches we track, and Adobe Portfolio accounted for 6.3%. ## Cite this page Brandwave. "Adobe Portfolio vs Webflow: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/adobe-portfolio-vs-webflow This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adobe-portfolio-vs-webflow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.