--- title: "Adobe Marketo Engage vs Asana: Which is searched more?" description: "Is Adobe Marketo Engage or Asana more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Campaign management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/adobe-marketo-engage-vs-asana" publisher: "Brandwave" --- # Adobe Marketo Engage vs Asana: Which is searched more? Is Adobe Marketo Engage or Asana more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Campaign management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adobe Marketo Engage and Asana - **Competitive set**: Campaign management platforms - **Market**: Global - **Month measured**: Sep 2026 - **Adobe Marketo Engage Share of Search**: 0.03% - **Asana Share of Search**: 24.9% ## Is Adobe Marketo Engage or Asana more popular in search? - In September 2026, Asana had more branded searches than Adobe Marketo Engage among campaign management platforms worldwide. Asana had about 1 million branded searches, while Adobe Marketo Engage had 1,300. Asana made up 24.9% of all campaign management platform searches we track, and Adobe Marketo Engage accounted for 0.03%. - Asana was ahead of Adobe Marketo Engage in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Adobe Marketo Engage’s share of searches among campaign management platforms worldwide held steady at 0.03%, and its estimated monthly branded searches held steady at 1.3K. - Across the 12 months ending September 2026, Asana’s share of searches among campaign management platforms worldwide moved from 30.7% to 24.9%, and its estimated monthly branded searches moved from 1.5M to 1M. ## Top campaign management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Adobe Marketo Engage was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Asana was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Adobe Marketo Engage and Asana were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | HubSpot | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ActiveCampaign | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Mailchimp | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Asana | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Klaviyo | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Adobe Marketo Engage | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Customer.io | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pardot | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about campaign management platforms - Asked ChatGPT "Which campaign management platform should I use?": 1. HubSpot, 2. ActiveCampaign, 3. Mailchimp, 4. Klaviyo, 5. Adobe Marketo Engage - Asked ChatGPT "What are the best campaign management platforms?": 1. HubSpot, 2. ActiveCampaign, 3. Adobe Marketo Engage, 4. Mailchimp, 5. Klaviyo, 6. Asana - Asked ChatGPT "What's the best campaign management platform for marketing teams?": 1. HubSpot, 2. Asana, 3. ActiveCampaign, 4. Adobe Marketo Engage - Searched Google, AI Overview "campaign management platforms": 1. HubSpot, 2. ActiveCampaign, 3. Asana, 4. Klaviyo - Searched Google, AI Overview "marketing campaign software": 1. ActiveCampaign, 2. HubSpot, 3. Mailchimp, 4. Klaviyo Not named in any answer: Customer.io and Pardot. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for campaign management platforms worldwide in September 2026? - In September 2026, Mailchimp overtook Asana to rank 2nd among campaign management platforms worldwide, with 29.4% of the searches. - In September 2026, Asana lost share of searches among campaign management platforms worldwide, from 28.1% to 24.9%. ## Month by month | Month | Adobe Marketo Engage estimated searches | Adobe Marketo Engage Share of Search | Adobe Marketo Engage rank | Asana estimated searches | Asana Share of Search | Asana rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 0.03% | 8 | 1.5M | 30.7% | 1 | | Nov 2025 | 1K | 0.02% | 8 | 1M | 24.7% | 3 | | Dec 2025 | 1K | 0.03% | 8 | 1M | 28.4% | 2 | | Jan 2026 | 1K | 0.02% | 8 | 1.3M | 26.7% | 3 | | Feb 2026 | 1.3K | 0.03% | 8 | 1M | 26.4% | 3 | | Mar 2026 | 1.6K | 0.03% | 8 | 1.3M | 26.7% | 3 | | Apr 2026 | 1K | 0.02% | 8 | 1M | 24.7% | 3 | | May 2026 | 1K | 0.03% | 8 | 1M | 26.4% | 3 | | Jun 2026 | 1.3K | 0.03% | 8 | 1M | 24.6% | 3 | | Jul 2026 | 1K | 0.03% | 8 | 1M | 28.1% | 2 | | Aug 2026 | 1K | 0.03% | 8 | 1M | 28.1% | 2 | | Sep 2026 | 1.3K | 0.03% | 8 | 1M | 24.9% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Adobe Marketo Engage’s and Asana’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adobe Marketo Engage**: Measured on the search term “adobe marketo engage”. - **Asana**: Measured on the search terms “Asana”, “asana ai”, “asana app”, “asana application”, “asana co”, “asana company”, “asana crm”, “asana desktop app”, “asana software” and “asana templates”, summed into one figure. - [Adobe Marketo Engage profile](/demand/global-en/brands/adobe-marketo-engage) - [Asana profile](/demand/global-en/brands/asana) - [All campaign management platforms worldwide](/demand/global-en/categories/campaign-management-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adobe Marketo Engage or Asana more popular in search? In September 2026, Asana had more branded searches than Adobe Marketo Engage among campaign management platforms worldwide. Asana had about 1 million branded searches, while Adobe Marketo Engage had 1,300. Asana made up 24.9% of all campaign management platform searches we track, and Adobe Marketo Engage accounted for 0.03%. ## Cite this page Brandwave. "Adobe Marketo Engage vs Asana: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/adobe-marketo-engage-vs-asana This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adobe-marketo-engage-vs-asana. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.