--- title: "Adobe InDesign vs Swift Publisher: Which is more popular by branded search?" description: "Which is more popular in search, Adobe InDesign or Swift Publisher? Compare estimated monthly branded-search demand and Share of Search inside the Graphic design software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/adobe-indesign-vs-swift-publisher" publisher: "Brandwave" --- # Adobe InDesign vs Swift Publisher: Which is more popular by branded search? Which is more popular in search, Adobe InDesign or Swift Publisher? Compare estimated monthly branded-search demand and Share of Search inside the Graphic design software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adobe InDesign and Swift Publisher - **Competitive set**: Graphic design software - **Market**: Global - **Month measured**: Aug 2026 - **Adobe InDesign Share of Search**: 0.17% - **Swift Publisher Share of Search**: <0.01% ## Which is more popular in search, Adobe InDesign or Swift Publisher? - In August 2026, Adobe InDesign had more branded searches than Swift Publisher among graphic design software worldwide. Adobe InDesign was estimated to have 314K branded searches compared to Swift Publisher’s 2.1K, and held a 0.17% Share of Search versus Swift Publisher’s <0.01%. - Adobe InDesign was ahead of Swift Publisher in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Adobe InDesign’s estimated Share of Search among graphic design software worldwide held steady at 0.17%, and its estimated monthly branded searches moved from 448K to 314K. - Across the 11 months ending August 2026, Swift Publisher’s estimated Share of Search among graphic design software worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 3K to 2.1K. ## How did search popularity change for graphic design software worldwide in August 2026? - In August 2026, Swift Publisher rose from 28th to 27th among graphic design software worldwide. - Estimated monthly branded searches for Adobe InDesign worldwide fell 29.9% over 11 measured months, from 448K to 314K in August 2026. ## Month by month | Month | Adobe InDesign estimated searches | Adobe InDesign Share of Search | Adobe InDesign rank | Swift Publisher estimated searches | Swift Publisher Share of Search | Swift Publisher rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 448K | 0.17% | 14 | 3K | <0.01% | 28 | | Nov 2025 | 441K | 0.2% | 13 | 2.6K | <0.01% | 28 | | Dec 2025 | 366K | 0.2% | 13 | 2.9K | <0.01% | 27 | | Jan 2026 | 441K | 0.21% | 13 | 3K | <0.01% | 27 | | Feb 2026 | 369K | 0.17% | 13 | 2.5K | <0.01% | 27 | | Mar 2026 | 444K | 0.2% | 12 | 2.9K | <0.01% | 27 | | Apr 2026 | 373K | 0.17% | 12 | 2.7K | <0.01% | 27 | | May 2026 | 368K | 0.17% | 13 | 2.2K | <0.01% | 27 | | Jun 2026 | 354K | 0.19% | 13 | 2K | <0.01% | 28 | | Jul 2026 | 323K | 0.2% | 12 | 2K | <0.01% | 28 | | Aug 2026 | 314K | 0.17% | 12 | 2.1K | <0.01% | 27 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Adobe InDesign’s and Swift Publisher’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adobe InDesign**: Measured on the search terms “adobe indesign”, “adobe indesign cost”, “adobe indesign desktop publishing”, “adobe indesign download”, “adobe indesign free”, “adobe indesign free download”, “adobe indesign free trial”, “adobe indesign online”, “adobe indesign subscription”, “download indesign”, “how much is adobe indesign”, “how much is indesign”, “indesign”, “indesign 2”, “indesign 2025”, “indesign 2026”, “indesign ai”, “indesign app”, “indesign cost”, “indesign editor”, “indesign for ipad”, “indesign for mac”, “indesign for windows”, “indesign free”, “indesign free download”, “indesign free trial”, “indesign graphic design software”, “indesign online”, “indesign photo editing”, “indesign price”, “indesign pricing”, “indesign pro”, “indesign software”, “indesign subscription” and “indesign vector graphics”, summed into one figure. - **Swift Publisher**: Measured on the search terms “belight software swift publisher”, “belight swift publisher”, “swift publisher”, “swift publisher 2”, “swift publisher 5”, “swift publisher 5 for mac”, “swift publisher 5.5”, “swift publisher cost”, “swift publisher download”, “swift publisher for mac reviews”, “swift publisher free”, “swift publisher free download”, “swift publisher ipad”, “swift publisher mac”, “swift publisher mac download”, “swift publisher review”, “swift publisher reviews” and “swift publisher windows”, summed into one figure. - [Adobe InDesign profile](/demand/global-en/brands/adobe-indesign) - [Swift Publisher profile](/demand/global-en/brands/swift-publisher) - [All graphic design software worldwide](/demand/global-en/categories/graphic-design-software): The set both shares are measured inside, 31 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Adobe InDesign or Swift Publisher? In August 2026, Adobe InDesign had more branded searches than Swift Publisher among graphic design software worldwide. Adobe InDesign was estimated to have 314K branded searches compared to Swift Publisher’s 2.1K, and held a 0.17% Share of Search versus Swift Publisher’s <0.01%. ## Cite this page Brandwave. "Adobe InDesign vs Swift Publisher: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/adobe-indesign-vs-swift-publisher This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adobe-indesign-vs-swift-publisher. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.