--- title: "Adobe Illustrator vs GIMP: Which is more popular by branded search?" description: "Which is more popular in search, Adobe Illustrator or GIMP? Compare estimated monthly branded-search demand and Share of Search inside the Graphic design software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/adobe-illustrator-vs-gimp" publisher: "Brandwave" --- # Adobe Illustrator vs GIMP: Which is more popular by branded search? Which is more popular in search, Adobe Illustrator or GIMP? Compare estimated monthly branded-search demand and Share of Search inside the Graphic design software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adobe Illustrator and GIMP - **Competitive set**: Graphic design software - **Market**: Global - **Month measured**: Aug 2026 - **Adobe Illustrator Share of Search**: 0.47% - **GIMP Share of Search**: 0.47% ## Which is more popular in search, Adobe Illustrator or GIMP? - In August 2026, Adobe Illustrator and GIMP were level on Share of Search among graphic design software worldwide, with an estimated 848K versus 847K branded searches, at 0.47% estimated Share of Search each. - The lead changed hands once in the 11 months ending August 2026: Adobe Illustrator took it in July 2026. - Across the 11 months ending August 2026, Adobe Illustrator’s estimated Share of Search among graphic design software worldwide moved from 0.35% to 0.47%, and its estimated monthly branded searches moved from 903K to 848K. - Across the 11 months ending August 2026, GIMP’s estimated Share of Search among graphic design software worldwide moved from 0.5% to 0.47%, and its estimated monthly branded searches moved from 1.3M to 847K. ## How did search popularity change for graphic design software worldwide in August 2026? - Estimated monthly branded searches for GIMP worldwide fell 34.8% over 11 measured months, from 1.3M to 847K in August 2026. ## Month by month | Month | Adobe Illustrator estimated searches | Adobe Illustrator Share of Search | Adobe Illustrator rank | GIMP estimated searches | GIMP Share of Search | GIMP rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 903K | 0.35% | 9 | 1.3M | 0.5% | 7 | | Nov 2025 | 882K | 0.4% | 10 | 1.3M | 0.59% | 8 | | Dec 2025 | 747K | 0.42% | 10 | 1.1M | 0.6% | 7 | | Jan 2026 | 773K | 0.36% | 9 | 1.2M | 0.58% | 7 | | Feb 2026 | 788K | 0.37% | 8 | 1.1M | 0.49% | 7 | | Mar 2026 | 809K | 0.37% | 8 | 1.1M | 0.49% | 7 | | Apr 2026 | 870K | 0.4% | 8 | 1M | 0.47% | 7 | | May 2026 | 814K | 0.37% | 8 | 856K | 0.39% | 7 | | Jun 2026 | 820K | 0.45% | 8 | 848K | 0.46% | 7 | | Jul 2026 | 916K | 0.58% | 7 | 860K | 0.54% | 8 | | Aug 2026 | 848K | 0.47% | 7 | 847K | 0.47% | 8 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Adobe Illustrator’s and GIMP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adobe Illustrator**: Measured on the search terms “adobe illustrator”, “adobe illustrator cost”, “adobe illustrator download”, “adobe illustrator for graphic design”, “adobe illustrator for ipad”, “adobe illustrator free”, “adobe illustrator free download”, “adobe illustrator free trial”, “adobe illustrator graphic design”, “adobe illustrator graphic design software”, “adobe illustrator online”, “adobe illustrator photo editing”, “adobe illustrator subscription”, “adobe illustrator vector design”, “adobe illustrator vector graphics”, “download adobe illustrator”, “how much is adobe illustrator”, “illustrator ai” and “illustrator software”, summed into one figure. - **GIMP**: Measured on the search terms “download gimp”, “download gimp photo editor”, “free gimp”, “free gimp software”, “gimp”, “gimp 2”, “gimp 2025”, “gimp 2026”, “gimp ai”, “gimp android”, “gimp app”, “gimp cost”, “gimp design software”, “gimp free download”, “gimp free trial”, “gimp graphic design”, “gimp image editor”, “gimp image editor app”, “gimp image editor free download”, “gimp image editor linux”, “gimp image editor mac”, “gimp image editor online”, “gimp image editor pro”, “gimp image editor review”, “gimp image editor windows”, “gimp ipad”, “gimp linux”, “gimp mac”, “gimp online”, “gimp photo editor”, “gimp photo editor android”, “gimp photo editor for android”, “gimp photo editor for ipad”, “gimp photo editor for linux”, “gimp photo editor mac”, “gimp photo editor review”, “gimp photo editor windows”, “gimp price”, “gimp pro”, “gimp program”, “gimp review”, “gimp software”, “gimp software download”, “gimp software for android”, “gimp software online”, “gimp vector editor”, “gimp vector graphics”, “gimp windows”, “gimp.org”, “gnu image manipulation program for windows” and “gnu image manipulation program online”, summed into one figure. - [Adobe Illustrator profile](/demand/global-en/brands/adobe-illustrator) - [GIMP profile](/demand/global-en/brands/gimp) - [All graphic design software worldwide](/demand/global-en/categories/graphic-design-software): The set both shares are measured inside, 31 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Adobe Illustrator or GIMP? In August 2026, Adobe Illustrator and GIMP were level on Share of Search among graphic design software worldwide, with an estimated 848K versus 847K branded searches, at 0.47% estimated Share of Search each. ## Cite this page Brandwave. "Adobe Illustrator vs GIMP: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/adobe-illustrator-vs-gimp This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adobe-illustrator-vs-gimp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.