---
title: "Adobe Illustrator vs Figma: Which is searched more?"
description: "Which is more popular in search, Adobe Illustrator or Figma? Compare estimated monthly branded-search demand and Share of Search inside the Graphic design tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/adobe-illustrator-vs-figma"
publisher: "Brandwave"
---

# Adobe Illustrator vs Figma: Which is searched more?

Which is more popular in search, Adobe Illustrator or Figma? Compare estimated monthly branded-search demand and Share of Search inside the Graphic design tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Adobe Illustrator and Figma
- **Competitive set**: Graphic design tools
- **Market**: Global
- **Month measured**: Sep 2026
- **Adobe Illustrator Share of Search**: <0.01%
- **Figma Share of Search**: 2.6%

## Which is more popular in search, Adobe Illustrator or Figma?

- In September 2026, Figma had more branded searches than Adobe Illustrator among graphic design tools worldwide. Figma was estimated to have 5M branded searches compared to Adobe Illustrator’s 9.9K, and held a 2.6% Share of Search versus Adobe Illustrator’s <0.01%.
- Figma was ahead of Adobe Illustrator in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adobe Illustrator’s estimated Share of Search among graphic design tools worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 12 months ending September 2026, Figma’s estimated Share of Search among graphic design tools worldwide held steady at 2.6%, and its estimated monthly branded searches moved from 6.1M to 5M.

## How did search popularity change for graphic design tools worldwide in September 2026?

- Estimated monthly branded searches for Figma worldwide fell 18.3% over 12 measured months, from 6.1M to 5M in September 2026.
- Estimated monthly branded searches for Adobe Illustrator worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

## Month by month

| Month | Adobe Illustrator estimated searches | Adobe Illustrator Share of Search | Adobe Illustrator rank | Figma estimated searches | Figma Share of Search | Figma rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 12.1K | <0.01% | 5 | 6.1M | 2.6% | 2 |
| Nov 2025 | 9.9K | <0.01% | 6 | 6.1M | 3.1% | 2 |
| Dec 2025 | 9.9K | <0.01% | 5 | 5M | 3.1% | 2 |
| Jan 2026 | 9.9K | <0.01% | 5 | 5M | 2.6% | 2 |
| Feb 2026 | 9.9K | <0.01% | 5 | 5M | 2.5% | 2 |
| Mar 2026 | 9.9K | <0.01% | 5 | 6.1M | 3.1% | 2 |
| Apr 2026 | 9.9K | <0.01% | 5 | 6.1M | 3.1% | 2 |
| May 2026 | 8.1K | <0.01% | 5 | 6.1M | 3.1% | 2 |
| Jun 2026 | 8.1K | <0.01% | 5 | 5M | 3.1% | 2 |
| Jul 2026 | 8.1K | <0.01% | 5 | 5M | 3.7% | 2 |
| Aug 2026 | 8.1K | <0.01% | 5 | 4.1M | 2.6% | 2 |
| Sep 2026 | 9.9K | <0.01% | 5 | 5M | 2.6% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Adobe Illustrator’s and Figma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Adobe Illustrator**: Measured on the search term “adobeillustrator”.
- **Figma**: Measured on the search term “figma”.

- [Adobe Illustrator profile](/demand/global-en/brands/adobe-illustrator)
- [Figma profile](/demand/global-en/brands/figma)
- [All graphic design tools worldwide](/demand/global-en/categories/graphic-design-tools): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Adobe Illustrator or Figma?

In September 2026, Figma had more branded searches than Adobe Illustrator among graphic design tools worldwide. Figma was estimated to have 5M branded searches compared to Adobe Illustrator’s 9.9K, and held a 2.6% Share of Search versus Adobe Illustrator’s <0.01%.

## Cite this page

Brandwave. "Adobe Illustrator vs Figma: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/adobe-illustrator-vs-figma

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adobe-illustrator-vs-figma. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.