--- title: "Adobe Illustrator vs Affinity: Which is more popular by branded search?" description: "Which is more popular in search, Adobe Illustrator or Affinity? Compare estimated monthly branded-search demand and Share of Search inside the Graphic design software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/adobe-illustrator-vs-affinity" publisher: "Brandwave" --- # Adobe Illustrator vs Affinity: Which is more popular by branded search? Which is more popular in search, Adobe Illustrator or Affinity? Compare estimated monthly branded-search demand and Share of Search inside the Graphic design software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adobe Illustrator and Affinity - **Competitive set**: Graphic design software - **Market**: Global - **Month measured**: Aug 2026 - **Adobe Illustrator Share of Search**: 0.47% - **Affinity Share of Search**: 0.16% ## Which is more popular in search, Adobe Illustrator or Affinity? - In August 2026, Adobe Illustrator had more branded searches than Affinity among graphic design software worldwide. Adobe Illustrator was estimated to have 848K branded searches compared to Affinity’s 289K, and held a 0.47% Share of Search versus Affinity’s 0.16%. - The lead changed hands 2 times in the 11 months ending August 2026: Affinity took it in November 2025, Adobe Illustrator took it in December 2025. - Across the 11 months ending August 2026, Adobe Illustrator’s estimated Share of Search among graphic design software worldwide moved from 0.35% to 0.47%, and its estimated monthly branded searches moved from 903K to 848K. - Across the 11 months ending August 2026, Affinity’s estimated Share of Search among graphic design software worldwide moved from 0.25% to 0.16%, and its estimated monthly branded searches moved from 640K to 289K. ## How did search popularity change for graphic design software worldwide in August 2026? - Estimated monthly branded searches for Affinity worldwide fell 54.8% over 11 measured months, from 640K to 289K in August 2026. ## Month by month | Month | Adobe Illustrator estimated searches | Adobe Illustrator Share of Search | Adobe Illustrator rank | Affinity estimated searches | Affinity Share of Search | Affinity rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 903K | 0.35% | 9 | 640K | 0.25% | 12 | | Nov 2025 | 882K | 0.4% | 10 | 1.5M | 0.67% | 7 | | Dec 2025 | 747K | 0.42% | 10 | 502K | 0.28% | 12 | | Jan 2026 | 773K | 0.36% | 9 | 469K | 0.22% | 12 | | Feb 2026 | 788K | 0.37% | 8 | 369K | 0.17% | 12 | | Mar 2026 | 809K | 0.37% | 8 | 367K | 0.17% | 13 | | Apr 2026 | 870K | 0.4% | 8 | 336K | 0.16% | 13 | | May 2026 | 814K | 0.37% | 8 | 294K | 0.13% | 14 | | Jun 2026 | 820K | 0.45% | 8 | 319K | 0.17% | 14 | | Jul 2026 | 916K | 0.58% | 7 | 294K | 0.19% | 13 | | Aug 2026 | 848K | 0.47% | 7 | 289K | 0.16% | 13 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Adobe Illustrator’s and Affinity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adobe Illustrator**: Measured on the search terms “adobe illustrator”, “adobe illustrator cost”, “adobe illustrator download”, “adobe illustrator for graphic design”, “adobe illustrator for ipad”, “adobe illustrator free”, “adobe illustrator free download”, “adobe illustrator free trial”, “adobe illustrator graphic design”, “adobe illustrator graphic design software”, “adobe illustrator online”, “adobe illustrator photo editing”, “adobe illustrator subscription”, “adobe illustrator vector design”, “adobe illustrator vector graphics”, “download adobe illustrator”, “how much is adobe illustrator”, “illustrator ai” and “illustrator software”, summed into one figure. - **Affinity**: Measured on the search terms “affinity app”, “affinity app android”, “affinity app cost”, “affinity app download”, “affinity app for android”, “affinity app for ipad”, “affinity app free”, “affinity app ipad”, “affinity app linux”, “affinity app review”, “affinity app reviews”, “affinity app windows”, “affinity by canva”, “affinity canva”, “affinity design”, “affinity designer”, “affinity designer 2”, “affinity designer 2 download”, “affinity designer 2 for ipad”, “affinity designer ai”, “affinity designer android”, “affinity designer app”, “affinity designer cost”, “affinity designer desktop publishing”, “affinity designer download”, “affinity designer for android”, “affinity designer for iphone”, “affinity designer for linux”, “affinity designer free”, “affinity designer free download”, “affinity designer free trial”, “affinity designer graphic design”, “affinity designer graphic design software”, “affinity designer ipad”, “affinity designer iphone”, “affinity designer linux”, “affinity designer mac”, “affinity designer online”, “affinity designer photo editing”, “affinity designer price”, “affinity designer program”, “affinity designer review”, “affinity designer subscription”, “affinity designer trial”, “affinity designer vector graphics”, “affinity designer website”, “affinity designer windows”, “affinity photo”, “affinity photo 2”, “affinity photo 2 download”, “affinity photo ai”, “affinity photo android”, “affinity photo app”, “affinity photo cost”, “affinity photo download”, “affinity photo editing software”, “affinity photo editor”, “affinity photo for android”, “affinity photo for linux”, “affinity photo free”, “affinity photo free download”, “affinity photo free trial”, “affinity photo graphic design”, “affinity photo ipad”, “affinity photo iphone”, “affinity photo linux”, “affinity photo mac”, “affinity photo online”, “affinity photo pro”, “affinity photo review”, “affinity photo software”, “affinity photo trial”, “affinity photo windows”, “affinity publisher”, “affinity publisher 2”, “affinity publisher android”, “affinity publisher app”, “affinity publisher cost”, “affinity publisher download”, “affinity publisher for ipad”, “affinity publisher free”, “affinity publisher free download”, “affinity publisher free trial”, “affinity publisher ipad”, “affinity publisher linux”, “affinity publisher mac”, “affinity publisher online”, “affinity publisher price”, “affinity publisher review”, “affinity publisher software”, “affinity publisher trial”, “affinity publisher website”, “affinity publisher windows”, “affinity software”, “affinity software cost”, “affinity software download”, “affinity software free”, “affinity software free download”, “affinity software free trial”, “affinity software ipad”, “affinity software linux”, “affinity software mac”, “affinity software review”, “affinity software trial”, “affinity studio”, “affinity studio 2”, “affinity studio ai”, “affinity studio android”, “affinity studio by canva”, “affinity studio for linux”, “affinity studio free”, “affinity studio ipad”, “affinity studio linux”, “affinity studio price”, “affinity studio review”, “affinity.studio”, “canva affinity”, “serif affinity”, “serif affinity designer download”, “serif affinity designer for windows”, “serif affinity designer free download”, “serif affinity designer review”, “serif affinity designer software”, “serif affinity photo download”, “serif affinity photo review”, “serif affinity photo software” and “serif affinity photo windows”, summed into one figure. - [Adobe Illustrator profile](/demand/global-en/brands/adobe-illustrator) - [Affinity profile](/demand/global-en/brands/affinity) - [All graphic design software worldwide](/demand/global-en/categories/graphic-design-software): The set both shares are measured inside, 31 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Adobe Illustrator or Affinity? In August 2026, Adobe Illustrator had more branded searches than Affinity among graphic design software worldwide. Adobe Illustrator was estimated to have 848K branded searches compared to Affinity’s 289K, and held a 0.47% Share of Search versus Affinity’s 0.16%. ## Cite this page Brandwave. "Adobe Illustrator vs Affinity: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/adobe-illustrator-vs-affinity This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adobe-illustrator-vs-affinity. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.