--- title: "Adobe Illustrator vs Adobe InDesign: Which is more popular by branded search?" description: "Which is more popular in search, Adobe Illustrator or Adobe InDesign? Compare estimated monthly branded-search demand and Share of Search inside the Graphic design software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/adobe-illustrator-vs-adobe-indesign" publisher: "Brandwave" --- # Adobe Illustrator vs Adobe InDesign: Which is more popular by branded search? Which is more popular in search, Adobe Illustrator or Adobe InDesign? Compare estimated monthly branded-search demand and Share of Search inside the Graphic design software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adobe Illustrator and Adobe InDesign - **Competitive set**: Graphic design software - **Market**: Global - **Month measured**: Aug 2026 - **Adobe Illustrator Share of Search**: 0.47% - **Adobe InDesign Share of Search**: 0.17% ## Which is more popular in search, Adobe Illustrator or Adobe InDesign? - In August 2026, Adobe Illustrator had more branded searches than Adobe InDesign among graphic design software worldwide. Adobe Illustrator was estimated to have 848K branded searches compared to Adobe InDesign’s 314K, and held a 0.47% Share of Search versus Adobe InDesign’s 0.17%. - Adobe Illustrator was ahead of Adobe InDesign in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Adobe Illustrator’s estimated Share of Search among graphic design software worldwide moved from 0.35% to 0.47%, and its estimated monthly branded searches moved from 903K to 848K. - Across the 11 months ending August 2026, Adobe InDesign’s estimated Share of Search among graphic design software worldwide held steady at 0.17%, and its estimated monthly branded searches moved from 448K to 314K. ## How did search popularity change for graphic design software worldwide in August 2026? - Estimated monthly branded searches for Adobe InDesign worldwide fell 29.9% over 11 measured months, from 448K to 314K in August 2026. ## Month by month | Month | Adobe Illustrator estimated searches | Adobe Illustrator Share of Search | Adobe Illustrator rank | Adobe InDesign estimated searches | Adobe InDesign Share of Search | Adobe InDesign rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 903K | 0.35% | 9 | 448K | 0.17% | 14 | | Nov 2025 | 882K | 0.4% | 10 | 441K | 0.2% | 13 | | Dec 2025 | 747K | 0.42% | 10 | 366K | 0.2% | 13 | | Jan 2026 | 773K | 0.36% | 9 | 441K | 0.21% | 13 | | Feb 2026 | 788K | 0.37% | 8 | 369K | 0.17% | 13 | | Mar 2026 | 809K | 0.37% | 8 | 444K | 0.2% | 12 | | Apr 2026 | 870K | 0.4% | 8 | 373K | 0.17% | 12 | | May 2026 | 814K | 0.37% | 8 | 368K | 0.17% | 13 | | Jun 2026 | 820K | 0.45% | 8 | 354K | 0.19% | 13 | | Jul 2026 | 916K | 0.58% | 7 | 323K | 0.2% | 12 | | Aug 2026 | 848K | 0.47% | 7 | 314K | 0.17% | 12 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Adobe Illustrator’s and Adobe InDesign’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adobe Illustrator**: Measured on the search terms “adobe illustrator”, “adobe illustrator cost”, “adobe illustrator download”, “adobe illustrator for graphic design”, “adobe illustrator for ipad”, “adobe illustrator free”, “adobe illustrator free download”, “adobe illustrator free trial”, “adobe illustrator graphic design”, “adobe illustrator graphic design software”, “adobe illustrator online”, “adobe illustrator photo editing”, “adobe illustrator subscription”, “adobe illustrator vector design”, “adobe illustrator vector graphics”, “download adobe illustrator”, “how much is adobe illustrator”, “illustrator ai” and “illustrator software”, summed into one figure. - **Adobe InDesign**: Measured on the search terms “adobe indesign”, “adobe indesign cost”, “adobe indesign desktop publishing”, “adobe indesign download”, “adobe indesign free”, “adobe indesign free download”, “adobe indesign free trial”, “adobe indesign online”, “adobe indesign subscription”, “download indesign”, “how much is adobe indesign”, “how much is indesign”, “indesign”, “indesign 2”, “indesign 2025”, “indesign 2026”, “indesign ai”, “indesign app”, “indesign cost”, “indesign editor”, “indesign for ipad”, “indesign for mac”, “indesign for windows”, “indesign free”, “indesign free download”, “indesign free trial”, “indesign graphic design software”, “indesign online”, “indesign photo editing”, “indesign price”, “indesign pricing”, “indesign pro”, “indesign software”, “indesign subscription” and “indesign vector graphics”, summed into one figure. - [Adobe Illustrator profile](/demand/global-en/brands/adobe-illustrator) - [Adobe InDesign profile](/demand/global-en/brands/adobe-indesign) - [All graphic design software worldwide](/demand/global-en/categories/graphic-design-software): The set both shares are measured inside, 31 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Adobe Illustrator or Adobe InDesign? In August 2026, Adobe Illustrator had more branded searches than Adobe InDesign among graphic design software worldwide. Adobe Illustrator was estimated to have 848K branded searches compared to Adobe InDesign’s 314K, and held a 0.47% Share of Search versus Adobe InDesign’s 0.17%. ## Cite this page Brandwave. "Adobe Illustrator vs Adobe InDesign: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/adobe-illustrator-vs-adobe-indesign This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adobe-illustrator-vs-adobe-indesign. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.