---
title: "Adobe Fresco vs Affinity: Which is searched more?"
description: "Is Adobe Fresco or Affinity more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Illustration software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/adobe-fresco-vs-affinity"
publisher: "Brandwave"
---

# Adobe Fresco vs Affinity: Which is searched more?

Is Adobe Fresco or Affinity more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Illustration software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Adobe Fresco and Affinity
- **Competitive set**: Illustration software
- **Market**: Global
- **Month measured**: Sep 2026
- **Adobe Fresco Share of Search**: 3.1%
- **Affinity Share of Search**: 4%

## Is Adobe Fresco or Affinity more popular in search?

- In September 2026, Affinity had more branded searches than Adobe Fresco among illustration software worldwide. Affinity had about 115,000 branded searches, while Adobe Fresco had 90,500. Affinity made up 4% of all illustration software searches we track, and Adobe Fresco accounted for 3.1%.
- Affinity was ahead of Adobe Fresco in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adobe Fresco’s share of searches among illustration software worldwide moved from 2.4% to 3.1%, and its estimated monthly branded searches moved from 74K to 90.5K.
- Across the 12 months ending September 2026, Affinity’s share of searches among illustration software worldwide moved from 6.9% to 4%, and its estimated monthly branded searches moved from 211K to 115K.

## Top illustration software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adobe Fresco was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Affinity was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Affinity was listed before Adobe Fresco in four out of five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Procreate | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Clip Studio Paint | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Adobe Illustrator | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Krita | 4th | 3 of 3 | 2 of 2 | 5 of 5 |
| Affinity | 5th | 3 of 3 | 1 of 2 | 4 of 5 |
| Inkscape | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Adobe Fresco | 7th | 2 of 3 | 2 of 2 | 4 of 5 |

## Every AI answer about illustration software

- Asked ChatGPT "Which illustration software should I use?": 1. Procreate, 2. Adobe Illustrator, 3. Clip Studio Paint, 4. Krita, 5. Affinity, 6. Adobe Fresco
- Asked ChatGPT "What are the best illustration software options?": 1. Procreate, 2. Clip Studio Paint, 3. Krita, 4. Adobe Illustrator, 5. Affinity, 6. Inkscape, 7. Adobe Fresco
- Asked ChatGPT "What's the best illustration software for digital drawing?": 1. Clip Studio Paint, 2. Procreate, 3. Krita, 4. Affinity
- Searched Google, AI Overview "illustration software": 1. Adobe Illustrator, 2. Affinity, 3. Inkscape, 4. Procreate, 5. Clip Studio Paint, 6. Krita, 7. Adobe Fresco
- Searched Google, AI Overview "digital drawing app": 1. Procreate, 2. Clip Studio Paint, 3. Adobe Fresco, 4. Krita

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How did search popularity change for illustration software worldwide in September 2026?

- In September 2026, Adobe Fresco gained share of searches among illustration software worldwide, from 2.1% to 3.1%.
- In September 2026, Affinity gained share of searches among illustration software worldwide, from 3.3% to 4%.

## Month by month

| Month | Adobe Fresco estimated searches | Adobe Fresco Share of Search | Adobe Fresco rank | Affinity estimated searches | Affinity Share of Search | Affinity rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 74K | 2.4% | 7 | 211K | 6.9% | 6 |
| Nov 2025 | 90.5K | 2.8% | 7 | 328K | 10.1% | 6 |
| Dec 2025 | 74K | 2.6% | 7 | 143K | 5.1% | 6 |
| Jan 2026 | 74K | 2.6% | 7 | 143K | 5% | 6 |
| Feb 2026 | 60.5K | 2.4% | 7 | 95.9K | 3.8% | 6 |
| Mar 2026 | 60.5K | 2.1% | 7 | 117K | 4.1% | 6 |
| Apr 2026 | 49.5K | 1.9% | 7 | 80.6K | 3.1% | 6 |
| May 2026 | 49.5K | 2% | 7 | 80.6K | 3.2% | 6 |
| Jun 2026 | 49.5K | 2.1% | 7 | 97.1K | 4.1% | 6 |
| Jul 2026 | 40.5K | 1.8% | 7 | 95.9K | 4.2% | 6 |
| Aug 2026 | 49.5K | 2.1% | 7 | 79.4K | 3.3% | 6 |
| Sep 2026 | 90.5K | 3.1% | 7 | 115K | 4% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Adobe Fresco’s and Affinity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Adobe Fresco**: Measured on the search term “adobe fresco”.
- **Affinity**: Measured on the search terms “affinity app” and “affinity designer”, summed into one figure.

- [Adobe Fresco profile](/demand/global-en/brands/adobe-fresco)
- [Affinity profile](/demand/global-en/brands/affinity)
- [All illustration software worldwide](/demand/global-en/categories/illustration-software): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Adobe Fresco or Affinity more popular in search?

In September 2026, Affinity had more branded searches than Adobe Fresco among illustration software worldwide. Affinity had about 115,000 branded searches, while Adobe Fresco had 90,500. Affinity made up 4% of all illustration software searches we track, and Adobe Fresco accounted for 3.1%.

## Cite this page

Brandwave. "Adobe Fresco vs Affinity: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/adobe-fresco-vs-affinity

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