--- title: "Adobe Fresco vs Adobe Illustrator: Which is searched more?" description: "Is Adobe Fresco or Adobe Illustrator more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Illustration software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/adobe-fresco-vs-adobe-illustrator" publisher: "Brandwave" --- # Adobe Fresco vs Adobe Illustrator: Which is searched more? Is Adobe Fresco or Adobe Illustrator more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Illustration software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adobe Fresco and Adobe Illustrator - **Competitive set**: Illustration software - **Market**: Global - **Month measured**: Sep 2026 - **Adobe Fresco Share of Search**: 3.1% - **Adobe Illustrator Share of Search**: 19.3% ## Is Adobe Fresco or Adobe Illustrator more popular in search? - In September 2026, Adobe Illustrator had more branded searches than Adobe Fresco among illustration software worldwide. Adobe Illustrator had about 560,000 branded searches, while Adobe Fresco had 90,500. Adobe Illustrator made up 19.3% of all illustration software searches we track, and Adobe Fresco accounted for 3.1%. - Adobe Illustrator was ahead of Adobe Fresco in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Adobe Fresco’s share of searches among illustration software worldwide moved from 2.4% to 3.1%, and its estimated monthly branded searches moved from 74K to 90.5K. - Across the 12 months ending September 2026, Adobe Illustrator’s share of searches among illustration software worldwide moved from 22.5% to 19.3%, and its estimated monthly branded searches moved from 685K to 560K. ## Top illustration software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Adobe Fresco was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Adobe Illustrator was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Adobe Illustrator was listed before Adobe Fresco in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Procreate | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Clip Studio Paint | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Adobe Illustrator | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Krita | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Affinity | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Inkscape | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Adobe Fresco | 7th | 2 of 3 | 2 of 2 | 4 of 5 | ## Every AI answer about illustration software - Asked ChatGPT "Which illustration software should I use?": 1. Procreate, 2. Adobe Illustrator, 3. Clip Studio Paint, 4. Krita, 5. Affinity, 6. Adobe Fresco - Asked ChatGPT "What are the best illustration software options?": 1. Procreate, 2. Clip Studio Paint, 3. Krita, 4. Adobe Illustrator, 5. Affinity, 6. Inkscape, 7. Adobe Fresco - Asked ChatGPT "What's the best illustration software for digital drawing?": 1. Clip Studio Paint, 2. Procreate, 3. Krita, 4. Affinity - Searched Google, AI Overview "illustration software": 1. Adobe Illustrator, 2. Affinity, 3. Inkscape, 4. Procreate, 5. Clip Studio Paint, 6. Krita, 7. Adobe Fresco - Searched Google, AI Overview "digital drawing app": 1. Procreate, 2. Clip Studio Paint, 3. Adobe Fresco, 4. Krita Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for illustration software worldwide in September 2026? - In September 2026, Adobe Fresco gained share of searches among illustration software worldwide, from 2.1% to 3.1%. - Estimated monthly branded searches for Adobe Illustrator worldwide fell 18.3% over 12 measured months, from 685K to 560K in September 2026. ## Month by month | Month | Adobe Fresco estimated searches | Adobe Fresco Share of Search | Adobe Fresco rank | Adobe Illustrator estimated searches | Adobe Illustrator Share of Search | Adobe Illustrator rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 2.4% | 7 | 685K | 22.5% | 1 | | Nov 2025 | 90.5K | 2.8% | 7 | 683K | 21.1% | 1 | | Dec 2025 | 74K | 2.6% | 7 | 560K | 20% | 1 | | Jan 2026 | 74K | 2.6% | 7 | 560K | 19.6% | 2 | | Feb 2026 | 60.5K | 2.4% | 7 | 560K | 22.1% | 2 | | Mar 2026 | 60.5K | 2.1% | 7 | 560K | 19.5% | 2 | | Apr 2026 | 49.5K | 1.9% | 7 | 560K | 21.5% | 2 | | May 2026 | 49.5K | 2% | 7 | 558K | 22.3% | 2 | | Jun 2026 | 49.5K | 2.1% | 7 | 458K | 19.4% | 2 | | Jul 2026 | 40.5K | 1.8% | 7 | 458K | 20% | 2 | | Aug 2026 | 49.5K | 2.1% | 7 | 458K | 19.2% | 3 | | Sep 2026 | 90.5K | 3.1% | 7 | 560K | 19.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Adobe Fresco’s and Adobe Illustrator’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adobe Fresco**: Measured on the search term “adobe fresco”. - **Adobe Illustrator**: Measured on the search terms “adobe illustrator” and “adobeillustrator”, summed into one figure. - [Adobe Fresco profile](/demand/global-en/brands/adobe-fresco) - [Adobe Illustrator profile](/demand/global-en/brands/adobe-illustrator) - [All illustration software worldwide](/demand/global-en/categories/illustration-software): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adobe Fresco or Adobe Illustrator more popular in search? In September 2026, Adobe Illustrator had more branded searches than Adobe Fresco among illustration software worldwide. Adobe Illustrator had about 560,000 branded searches, while Adobe Fresco had 90,500. Adobe Illustrator made up 19.3% of all illustration software searches we track, and Adobe Fresco accounted for 3.1%. ## Cite this page Brandwave. "Adobe Fresco vs Adobe Illustrator: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/adobe-fresco-vs-adobe-illustrator This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adobe-fresco-vs-adobe-illustrator. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.