--- title: "Adobe Firefly vs Runway: Which is searched more?" description: "Is Adobe Firefly or Runway more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI video generators set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/adobe-firefly-vs-runway" publisher: "Brandwave" --- # Adobe Firefly vs Runway: Which is searched more? Is Adobe Firefly or Runway more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI video generators set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adobe Firefly and Runway - **Competitive set**: AI video generators - **Market**: Global - **Month measured**: Sep 2026 - **Adobe Firefly Share of Search**: 12.8% - **Runway Share of Search**: 5.6% ## Is Adobe Firefly or Runway more popular in search? - In September 2026, Adobe Firefly had more branded searches than Runway among AI video generators worldwide. Adobe Firefly had about 1 million branded searches, while Runway had 436,000. Adobe Firefly made up 12.8% of all AI video generator searches we track, and Runway accounted for 5.6%. - The lead changed hands 2 times in the 12 months ending September 2026: Runway took it in April 2026, Adobe Firefly took it in May 2026. - Across the 12 months ending September 2026, Adobe Firefly’s share of searches among AI video generators worldwide moved from 12.1% to 12.8%, and its estimated monthly branded searches held steady at 1M. - Across the 12 months ending September 2026, Runway’s share of searches among AI video generators worldwide moved from 7.4% to 5.6%, and its estimated monthly branded searches moved from 614K to 436K. ## Top AI video generators in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Runway appeared in all five answers. Adobe Firefly was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Runway was listed before Adobe Firefly in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Google Veo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Runway | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Kling AI | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Adobe Firefly | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Pika | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | HeyGen | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Luma AI | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Synthesia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about AI video generators - Asked ChatGPT "Which AI video generator should I use?": 1. Google Veo, 2. Runway, 3. Kling AI, 4. Pika, 5. HeyGen - Asked ChatGPT "What are the best AI video generators?": 1. Google Veo, 2. Runway, 3. Kling AI, 4. Adobe Firefly, 5. Pika, 6. Luma AI, 7. HeyGen - Asked ChatGPT "What's the best AI video generator for text to video?": 1. Google Veo, 2. Runway, 3. Kling AI - Searched Google, AI Overview "ai video generators": 1. Google Veo, 2. Runway, 3. Kling AI, 4. HeyGen - Searched Google, AI Overview "ai video maker": 1. Runway, 2. Kling AI, 3. Adobe Firefly, 4. Google Veo Not named in any answer: Synthesia. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for AI video generators worldwide in September 2026? - In September 2026, Adobe Firefly overtook Google Veo to rank 3rd among AI video generators worldwide, with 12.8% of the searches. - In September 2026, Runway gained share of searches among AI video generators worldwide, from 4.2% to 5.6%. ## Month by month | Month | Adobe Firefly estimated searches | Adobe Firefly Share of Search | Adobe Firefly rank | Runway estimated searches | Runway Share of Search | Runway rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1M | 12.1% | 4 | 614K | 7.4% | 5 | | Nov 2025 | 1M | 13% | 4 | 614K | 8% | 5 | | Dec 2025 | 823K | 8.2% | 4 | 547K | 5.5% | 6 | | Jan 2026 | 823K | 7% | 4 | 669K | 5.7% | 6 | | Feb 2026 | 823K | 8.6% | 4 | 602K | 6.3% | 6 | | Mar 2026 | 1M | 10.1% | 4 | 974K | 9.8% | 5 | | Apr 2026 | 1M | 10.6% | 4 | 1.1M | 12% | 3 | | May 2026 | 1.2M | 11.2% | 4 | 818K | 7.5% | 6 | | Jun 2026 | 1M | 11.7% | 3 | 402K | 4.7% | 6 | | Jul 2026 | 1M | 10% | 5 | 411K | 4.1% | 6 | | Aug 2026 | 1M | 11.8% | 4 | 356K | 4.2% | 6 | | Sep 2026 | 1M | 12.8% | 3 | 436K | 5.6% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Adobe Firefly’s and Runway’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adobe Firefly**: Measured on the search term “adobe firefly”. - **Runway**: Measured on the search terms “runway ai” and “runway ml”, summed into one figure. - [Adobe Firefly profile](/demand/global-en/brands/adobe-firefly) - [Runway profile](/demand/global-en/brands/runway) - [All AI video generators worldwide](/demand/global-en/categories/ai-video-generators): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adobe Firefly or Runway more popular in search? In September 2026, Adobe Firefly had more branded searches than Runway among AI video generators worldwide. Adobe Firefly had about 1 million branded searches, while Runway had 436,000. Adobe Firefly made up 12.8% of all AI video generator searches we track, and Runway accounted for 5.6%. ## Cite this page Brandwave. "Adobe Firefly vs Runway: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/adobe-firefly-vs-runway This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adobe-firefly-vs-runway. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.