---
title: "Adobe Firefly vs DALL-E: Which is searched more?"
description: "Is Adobe Firefly or DALL-E more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI image generators set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/adobe-firefly-vs-dall-e"
publisher: "Brandwave"
---

# Adobe Firefly vs DALL-E: Which is searched more?

Is Adobe Firefly or DALL-E more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI image generators set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Adobe Firefly and DALL-E
- **Competitive set**: AI image generators
- **Market**: Global
- **Month measured**: Sep 2026
- **Adobe Firefly Share of Search**: 20.7%
- **DALL-E Share of Search**: 6.3%

## Is Adobe Firefly or DALL-E more popular in search?

- In September 2026, Adobe Firefly had more branded searches than DALL-E among AI image generators worldwide. Adobe Firefly had about 1 million branded searches, while DALL-E had 307,000. Adobe Firefly made up 20.7% of all AI image generator searches we track, and DALL-E accounted for 6.3%.
- Adobe Firefly was ahead of DALL-E in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adobe Firefly’s share of searches among AI image generators worldwide moved from 11% to 20.7%, and its estimated monthly branded searches held steady at 1M.
- Across the 12 months ending September 2026, DALL-E’s share of searches among AI image generators worldwide moved from 8.9% to 6.3%, and its estimated monthly branded searches moved from 808K to 307K.

## How did search popularity change for AI image generators worldwide in September 2026?

- In September 2026, Adobe Firefly gained share of searches among AI image generators worldwide, from 19% to 20.7%.
- In September 2026, DALL-E gained share of searches among AI image generators worldwide, from 5.2% to 6.3%.

## Month by month

| Month | Adobe Firefly estimated searches | Adobe Firefly Share of Search | Adobe Firefly rank | DALL-E estimated searches | DALL-E Share of Search | DALL-E rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1M | 11% | 3 | 808K | 8.9% | 5 |
| Nov 2025 | 1M | 12.7% | 3 | 808K | 10.2% | 5 |
| Dec 2025 | 823K | 11.1% | 3 | 660K | 8.9% | 6 |
| Jan 2026 | 823K | 10% | 4 | 783K | 9.5% | 5 |
| Feb 2026 | 823K | 11.3% | 3 | 660K | 9% | 5 |
| Mar 2026 | 1M | 12.3% | 3 | 808K | 9.9% | 4 |
| Apr 2026 | 1M | 13.1% | 3 | 808K | 10.6% | 4 |
| May 2026 | 1.2M | 17.6% | 3 | 541K | 7.8% | 5 |
| Jun 2026 | 1M | 16.3% | 3 | 375K | 6.1% | 6 |
| Jul 2026 | 1M | 18.9% | 3 | 307K | 5.8% | 6 |
| Aug 2026 | 1M | 19% | 3 | 275K | 5.2% | 6 |
| Sep 2026 | 1M | 20.7% | 3 | 307K | 6.3% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Adobe Firefly’s and DALL-E’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Adobe Firefly**: Measured on the search term “adobe firefly”.
- **DALL-E**: Measured on the search terms “dall-e” and “dalle”, summed into one figure.

- [Adobe Firefly profile](/demand/global-en/brands/adobe-firefly)
- [DALL-E profile](/demand/global-en/brands/dall-e)
- [All AI image generators worldwide](/demand/global-en/categories/ai-image-generators): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Adobe Firefly or DALL-E more popular in search?

In September 2026, Adobe Firefly had more branded searches than DALL-E among AI image generators worldwide. Adobe Firefly had about 1 million branded searches, while DALL-E had 307,000. Adobe Firefly made up 20.7% of all AI image generator searches we track, and DALL-E accounted for 6.3%.

## Cite this page

Brandwave. "Adobe Firefly vs DALL-E: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/adobe-firefly-vs-dall-e

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adobe-firefly-vs-dall-e. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.