--- title: "Adobe Express vs Kapwing: Which is more popular?" description: "Is Adobe Express or Kapwing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online video editing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/adobe-express-vs-kapwing" publisher: "Brandwave" --- # Adobe Express vs Kapwing: Which is more popular? Is Adobe Express or Kapwing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online video editing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adobe Express and Kapwing - **Competitive set**: Online video editing platforms - **Market**: Global - **Month measured**: Sep 2026 - **Adobe Express Share of Search**: 0.06% - **Kapwing Share of Search**: 0.72% ## Is Adobe Express or Kapwing more popular in search? - In September 2026, Kapwing had more branded searches than Adobe Express among online video editing platforms worldwide. Kapwing had about 170,000 branded searches, while Adobe Express had 14,800. Kapwing made up 0.72% of all online video editing platform searches we track, and Adobe Express accounted for 0.06%. - Kapwing was ahead of Adobe Express in every measured month of the 11 months ending September 2026. - Across the 11 months ending September 2026, Adobe Express’ share of searches among online video editing platforms worldwide moved from 0.28% to 0.06%, and its estimated monthly branded searches moved from 60.5K to 14.8K. - Across the 11 months ending September 2026, Kapwing’s share of searches among online video editing platforms worldwide moved from 2.6% to 0.72%, and its estimated monthly branded searches moved from 568K to 170K. ## Top online video editing platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Adobe Express appeared in all five answers. Kapwing was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Adobe Express was listed before Kapwing in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Clipchamp | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | VEED | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | CapCut | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Adobe Express | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Descript | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Kapwing | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | InVideo | 7th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about online video editing platforms - Asked ChatGPT "Which online video editing platform should I use?": 1. CapCut, 2. VEED, 3. Clipchamp, 4. Adobe Express - Asked ChatGPT "What are the best online video editing platforms?": 1. Clipchamp, 2. CapCut, 3. VEED, 4. Descript, 5. Adobe Express - Asked ChatGPT "What's the best online video editing platform for social videos?": 1. CapCut, 2. VEED, 3. Adobe Express, 4. Descript - Searched Google, AI Overview "editing videos online": 1. Clipchamp, 2. Adobe Express, 3. VEED, 4. Kapwing - Searched Google, AI Overview "online video editing platforms": 1. Adobe Express, 2. Clipchamp, 3. VEED, 4. Kapwing, 5. InVideo Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for online video editing platforms worldwide in September 2026? - Estimated monthly branded searches for Adobe Express worldwide fell 75.5% over 11 measured months, from 60.5K to 14.8K in September 2026. - Estimated monthly branded searches for Kapwing worldwide fell 70% over 11 measured months, from 568K to 170K in September 2026. ## How has branded search for Adobe Express and Kapwing changed worldwide over the last 12 months? | Month | Adobe Express estimated searches | Adobe Express Share of Search | Adobe Express rank | Kapwing estimated searches | Kapwing Share of Search | Kapwing rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 60.5K | 0.28% | 7 | 568K | 2.6% | 5 | | Dec 2025 | 49.5K | 0.2% | 7 | 468K | 1.9% | 5 | | Jan 2026 | 49.5K | 0.2% | 7 | 465K | 1.9% | 5 | | Feb 2026 | 60.5K | 0.3% | 7 | 383K | 1.9% | 5 | | Mar 2026 | 74K | 0.3% | 7 | 386K | 1.6% | 5 | | Apr 2026 | 49.5K | 0.24% | 7 | 386K | 1.8% | 5 | | May 2026 | 74K | 0.31% | 7 | 268K | 1.1% | 6 | | Jun 2026 | 90.5K | 0.45% | 7 | 216K | 1.1% | 6 | | Jul 2026 | 165K | 0.82% | 7 | 216K | 1.1% | 6 | | Aug 2026 | 49.5K | 0.25% | 7 | 211K | 1% | 6 | | Sep 2026 | 14.8K | 0.06% | 7 | 170K | 0.72% | 6 | | Oct 2026 | — | — | — | — | — | — | ## How are Adobe Express’ and Kapwing’s branded searches counted? Brandwave collects information about searches that people make online using Adobe Express’ and Kapwing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adobe Express**: Measured on the search term “adobe express video editor”. - **Kapwing**: Measured on the search terms “kapwing” and “kapwing video editor”, summed into one figure. - [Adobe Express profile](/demand/global-en/brands/adobe-express) - [Kapwing profile](/demand/global-en/brands/kapwing) - [All online video editing platforms worldwide](/demand/global-en/categories/online-video-editing-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adobe Express or Kapwing more popular in search? In September 2026, Kapwing had more branded searches than Adobe Express among online video editing platforms worldwide. Kapwing had about 170,000 branded searches, while Adobe Express had 14,800. Kapwing made up 0.72% of all online video editing platform searches we track, and Adobe Express accounted for 0.06%. ## Cite this page Brandwave. "Adobe Express vs Kapwing: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/adobe-express-vs-kapwing This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adobe-express-vs-kapwing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.