--- title: "Adobe Express vs Giphy: Which is more popular?" description: "Is Adobe Express or Giphy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the GIF makers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/adobe-express-vs-giphy" publisher: "Brandwave" --- # Adobe Express vs Giphy: Which is more popular? Is Adobe Express or Giphy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the GIF makers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adobe Express and Giphy - **Competitive set**: GIF makers - **Market**: Global - **Month measured**: Sep 2026 - **Adobe Express Share of Search**: 0.27% - **Giphy Share of Search**: 5.5% ## Is Adobe Express or Giphy more popular in search? - In September 2026, Giphy had more branded searches than Adobe Express among GIF makers worldwide. Giphy had about 27,100 branded searches, while Adobe Express had 1,300. Giphy made up 5.5% of all GIF maker searches we track, and Adobe Express accounted for 0.27%. - Giphy was ahead of Adobe Express in every measured month of the 11 months ending September 2026. - Across the 11 months ending September 2026, Adobe Express’ share of searches among GIF makers worldwide moved from 5.2% to 0.27%, and its estimated monthly branded searches moved from 22.2K to 1.3K. - Across the 11 months ending September 2026, Giphy’s share of searches among GIF makers worldwide moved from 5.2% to 5.5%, and its estimated monthly branded searches moved from 22.2K to 27.1K. ## Top GIF makers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Adobe Express was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Giphy was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Adobe Express was listed before Giphy in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ezgif | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Adobe Express | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Canva | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Imgflip | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Giphy | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Kapwing | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about GIF makers - Asked ChatGPT "What's the best free GIF maker?": 1. Ezgif, 2. Canva, 3. Giphy - Asked ChatGPT "How do I turn a video into a GIF online?": 1. Ezgif, 2. Adobe Express, 3. Canva - Asked ChatGPT "Which app makes the best GIFs?": 1. Giphy, 2. Imgflip, 3. Kapwing, 4. Ezgif - Searched Google, AI Overview "gif maker": 1. Ezgif, 2. Imgflip, 3. Adobe Express, 4. Canva - Searched Google, AI Overview "video to gif": 1. Ezgif, 2. Adobe Express, 3. Canva, 4. Imgflip Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for GIF makers worldwide in September 2026? - In September 2026, Giphy lost share of searches among GIF makers worldwide, from 25.9% to 5.5%. - Estimated monthly branded searches for Adobe Express worldwide fell 94.1% over 11 measured months, from 22.2K to 1.3K in September 2026. ## How has branded search for Adobe Express and Giphy changed worldwide over the last 12 months? | Month | Adobe Express estimated searches | Adobe Express Share of Search | Adobe Express rank | Giphy estimated searches | Giphy Share of Search | Giphy rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 22.2K | 5.2% | 2 | 22.2K | 5.2% | 3 | | Dec 2025 | 14.8K | 2.4% | 4 | 33.1K | 5.4% | 3 | | Jan 2026 | 6.6K | 1.3% | 4 | 49.5K | 9.4% | 2 | | Feb 2026 | 5.4K | 1.2% | 4 | 49.5K | 11.3% | 2 | | Mar 2026 | 12.1K | 1.7% | 4 | 201K | 29% | 2 | | Apr 2026 | 5.4K | 0.93% | 4 | 110K | 18.9% | 2 | | May 2026 | 8.1K | 1.2% | 5 | 135K | 20.4% | 2 | | Jun 2026 | 6.6K | 1.1% | 5 | 60.5K | 9.7% | 3 | | Jul 2026 | 33.1K | 4.3% | 4 | 110K | 14.2% | 3 | | Aug 2026 | 4.4K | 0.69% | 5 | 165K | 25.9% | 2 | | Sep 2026 | 1.3K | 0.27% | 5 | 27.1K | 5.5% | 2 | | Oct 2026 | — | — | — | — | — | — | ## How are Adobe Express’ and Giphy’s branded searches counted? Brandwave collects information about searches that people make online using Adobe Express’ and Giphy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adobe Express**: Measured on the search term “adobe express gif maker”. - **Giphy**: Measured on the search term “giphy gif maker”. - [Adobe Express profile](/demand/global-en/brands/adobe-express) - [Giphy profile](/demand/global-en/brands/giphy) - [All GIF makers worldwide](/demand/global-en/categories/gif-maker-tools): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adobe Express or Giphy more popular in search? In September 2026, Giphy had more branded searches than Adobe Express among GIF makers worldwide. Giphy had about 27,100 branded searches, while Adobe Express had 1,300. Giphy made up 5.5% of all GIF maker searches we track, and Adobe Express accounted for 0.27%. ## Cite this page Brandwave. "Adobe Express vs Giphy: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/adobe-express-vs-giphy This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adobe-express-vs-giphy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.