--- title: "Adobe Express vs Figma: Which is searched more?" description: "Which is more popular in search, Adobe Express or Figma? Compare estimated monthly branded-search demand and Share of Search inside the Graphic design tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/adobe-express-vs-figma" publisher: "Brandwave" --- # Adobe Express vs Figma: Which is searched more? Which is more popular in search, Adobe Express or Figma? Compare estimated monthly branded-search demand and Share of Search inside the Graphic design tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adobe Express and Figma - **Competitive set**: Graphic design tools - **Market**: Global - **Month measured**: Sep 2026 - **Adobe Express Share of Search**: 0.96% - **Figma Share of Search**: 2.6% ## Which is more popular in search, Adobe Express or Figma? - In September 2026, Figma had more branded searches than Adobe Express among graphic design tools worldwide. Figma was estimated to have 5M branded searches compared to Adobe Express’ 1.9M, and held a 2.6% Share of Search versus Adobe Express’ 0.96%. - Figma was ahead of Adobe Express in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Adobe Express’ estimated Share of Search among graphic design tools worldwide moved from 0.83% to 0.96%, and its estimated monthly branded searches moved from 2M to 1.9M. - Across the 12 months ending September 2026, Figma’s estimated Share of Search among graphic design tools worldwide held steady at 2.6%, and its estimated monthly branded searches moved from 6.1M to 5M. ## How did search popularity change for graphic design tools worldwide in September 2026? - Estimated monthly branded searches for Figma worldwide fell 18.3% over 12 measured months, from 6.1M to 5M in September 2026. ## Month by month | Month | Adobe Express estimated searches | Adobe Express Share of Search | Adobe Express rank | Figma estimated searches | Figma Share of Search | Figma rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2M | 0.83% | 3 | 6.1M | 2.6% | 2 | | Nov 2025 | 2M | 1% | 3 | 6.1M | 3.1% | 2 | | Dec 2025 | 1.6M | 1% | 3 | 5M | 3.1% | 2 | | Jan 2026 | 1.9M | 0.99% | 3 | 5M | 2.6% | 2 | | Feb 2026 | 1.9M | 0.98% | 3 | 5M | 2.5% | 2 | | Mar 2026 | 2M | 0.99% | 3 | 6.1M | 3.1% | 2 | | Apr 2026 | 2M | 1% | 3 | 6.1M | 3.1% | 2 | | May 2026 | 1.9M | 0.96% | 3 | 6.1M | 3.1% | 2 | | Jun 2026 | 1.6M | 0.96% | 3 | 5M | 3.1% | 2 | | Jul 2026 | 1.3M | 0.94% | 3 | 5M | 3.7% | 2 | | Aug 2026 | 1.5M | 0.97% | 3 | 4.1M | 2.6% | 2 | | Sep 2026 | 1.9M | 0.96% | 3 | 5M | 2.6% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Adobe Express’ and Figma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adobe Express**: Measured on the search terms “adobe adobe express”, “adobe express android”, “adobe express animation”, “adobe express cloud”, “adobe express create”, “adobe express desktop”, “adobe express mobile”, “adobe express nonprofits”, “adobe express page”, “adobe express pc”, “adobe express photoshop”, “adobe express site”, “adobe express use”, “adobe express windows”, “adobe spark”, “adobe spark app”, “adobe spark express”, “adobe spark page”, “adobe spark post”, “adobe spark software”, “adobe spark video”, “adobe spark videos” and “adobeexpress”, summed into one figure. - **Figma**: Measured on the search term “figma”. - [Adobe Express profile](/demand/global-en/brands/adobe-express) - [Figma profile](/demand/global-en/brands/figma) - [All graphic design tools worldwide](/demand/global-en/categories/graphic-design-tools): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Adobe Express or Figma? In September 2026, Figma had more branded searches than Adobe Express among graphic design tools worldwide. Figma was estimated to have 5M branded searches compared to Adobe Express’ 1.9M, and held a 2.6% Share of Search versus Adobe Express’ 0.96%. ## Cite this page Brandwave. "Adobe Express vs Figma: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/adobe-express-vs-figma This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adobe-express-vs-figma. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.