--- title: "Adobe Customer Journey Analytics vs Mixpanel: Which is more popular?" description: "Is Adobe Customer Journey Analytics or Mixpanel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Customer journey analytics set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/adobe-customer-journey-analytics-vs-mixpanel" publisher: "Brandwave" --- # Adobe Customer Journey Analytics vs Mixpanel: Which is more popular? Is Adobe Customer Journey Analytics or Mixpanel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Customer journey analytics set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adobe Customer Journey Analytics and Mixpanel - **Competitive set**: Customer journey analytics - **Market**: Global - **Month measured**: Sep 2026 - **Adobe Customer Journey Analytics Share of Search**: 0.45% - **Mixpanel Share of Search**: 21.3% ## Is Adobe Customer Journey Analytics or Mixpanel more popular in search? - In September 2026, Mixpanel had more branded searches than Adobe Customer Journey Analytics among customer journey analytics worldwide. Mixpanel had about 61,100 branded searches, while Adobe Customer Journey Analytics had 1,300. Mixpanel made up 21.3% of all customer journey analytics searches we track, and Adobe Customer Journey Analytics accounted for 0.45%. - Mixpanel was ahead of Adobe Customer Journey Analytics in every measured month of the 11 months ending September 2026. - Across the 11 months ending September 2026, Adobe Customer Journey Analytics’ share of searches among customer journey analytics worldwide moved from 0.19% to 0.45%, and its estimated monthly branded searches moved from 880 to 1.3K. - Across the 11 months ending September 2026, Mixpanel’s share of searches among customer journey analytics worldwide moved from 29.9% to 21.3%, and its estimated monthly branded searches moved from 136K to 61.1K. ## Top customer journey analytics in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Adobe Customer Journey Analytics was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Mixpanel was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Adobe Customer Journey Analytics was listed before Mixpanel in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Contentsquare | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Adobe Customer Journey Analytics | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Mixpanel | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | UXPressia | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Amplitude | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Fullstory | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Glassbox | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Adobe Workfront | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ClickFox | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | CSG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thunderhead | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about customer journey analytics - Asked ChatGPT "Which customer journey analytics platform should I use?": 1. Mixpanel, 2. Adobe Customer Journey Analytics, 3. Amplitude, 4. Contentsquare - Asked ChatGPT "What are the best customer journey analytics platforms?": 1. Contentsquare, 2. Adobe Customer Journey Analytics, 3. Amplitude, 4. Fullstory, 5. Mixpanel, 6. Glassbox - Asked ChatGPT "What's the best customer journey analytics platform for customer journey mapping?": 1. Contentsquare, 2. Adobe Customer Journey Analytics, 3. Glassbox, 4. Fullstory, 5. UXPressia - Searched Google, AI Overview "customer journey analytics": 1. Adobe Customer Journey Analytics - Searched Google, AI Overview "customer journey mapping software": 1. UXPressia, 2. Contentsquare Not named in any answer: Adobe Workfront, ClickFox, CSG and Thunderhead. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for customer journey analytics worldwide in September 2026? - In September 2026, Mixpanel gained share of searches among customer journey analytics worldwide, from 15.1% to 21.3%. - Estimated monthly branded searches for Adobe Customer Journey Analytics worldwide rose 47.7% over 11 measured months, from 880 to 1.3K in September 2026. ## How has branded search for Adobe Customer Journey Analytics and Mixpanel changed worldwide over the last 12 months? | Month | Adobe Customer Journey Analytics estimated searches | Adobe Customer Journey Analytics Share of Search | Adobe Customer Journey Analytics rank | Mixpanel estimated searches | Mixpanel Share of Search | Mixpanel rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 880 | 0.19% | 9 | 136K | 29.9% | 2 | | Dec 2025 | 1.3K | 0.37% | 9 | 91.2K | 25.7% | 2 | | Jan 2026 | 1.3K | 0.22% | 9 | 74.7K | 12.6% | 2 | | Feb 2026 | 1.6K | 0.28% | 9 | 41.2K | 7.3% | 2 | | Mar 2026 | 1.9K | 0.58% | 9 | 50.4K | 15.4% | 2 | | Apr 2026 | 1.6K | 0.49% | 9 | 50.4K | 15.4% | 2 | | May 2026 | 2.9K | 1.1% | 8 | 41.2K | 15.1% | 2 | | Jun 2026 | 1.9K | 0.65% | 8 | 61.4K | 20.9% | 2 | | Jul 2026 | 1.3K | 0.53% | 9 | 50.2K | 20.3% | 2 | | Aug 2026 | 1K | 0.37% | 9 | 41.1K | 15.1% | 2 | | Sep 2026 | 1.3K | 0.45% | 9 | 61.1K | 21.3% | 2 | | Oct 2026 | — | — | — | — | — | — | ## How are Adobe Customer Journey Analytics’ and Mixpanel’s branded searches counted? Brandwave collects information about searches that people make online using Adobe Customer Journey Analytics’ and Mixpanel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adobe Customer Journey Analytics**: Measured on the search term “adobe customer journey analytics”. - **Mixpanel**: Measured on the search terms “mixpanel” and “mixpanel analytics”, summed into one figure. - [Adobe Customer Journey Analytics profile](/demand/global-en/brands/adobe-customer-journey-analytics) - [Mixpanel profile](/demand/global-en/brands/mixpanel) - [All customer journey analytics worldwide](/demand/global-en/categories/customer-journey-analytics): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adobe Customer Journey Analytics or Mixpanel more popular in search? In September 2026, Mixpanel had more branded searches than Adobe Customer Journey Analytics among customer journey analytics worldwide. Mixpanel had about 61,100 branded searches, while Adobe Customer Journey Analytics had 1,300. Mixpanel made up 21.3% of all customer journey analytics searches we track, and Adobe Customer Journey Analytics accounted for 0.45%. ## Cite this page Brandwave. "Adobe Customer Journey Analytics vs Mixpanel: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/adobe-customer-journey-analytics-vs-mixpanel This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adobe-customer-journey-analytics-vs-mixpanel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.