--- title: "Adlib vs TMS Collections: Which is searched more?" description: "Is Adlib or TMS Collections more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Museum software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/adlib-vs-tms-collections" publisher: "Brandwave" --- # Adlib vs TMS Collections: Which is searched more? Is Adlib or TMS Collections more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Museum software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adlib and TMS Collections - **Competitive set**: Museum software - **Market**: Global - **Month measured**: Sep 2026 - **Adlib Share of Search**: 82.1% - **TMS Collections Share of Search**: 1.5% ## Is Adlib or TMS Collections more popular in search? - In September 2026, Adlib had more branded searches than TMS Collections among museum software worldwide. Adlib had about 135,000 branded searches, while TMS Collections had 2,510. Adlib made up 82.1% of all museum software searches we track, and TMS Collections accounted for 1.5%. - Adlib was ahead of TMS Collections in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Adlib’s share of searches among museum software worldwide moved from 82% to 82.1%, and its estimated monthly branded searches held steady at 135K. - Across the 12 months ending September 2026, TMS Collections’ share of searches among museum software worldwide moved from 1.2% to 1.5%, and its estimated monthly branded searches moved from 2K to 2.5K. ## Top museum software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, TMS Collections was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Adlib did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CatalogIt | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | PastPerfect | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Axiell | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | CollectionSpace | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | TMS Collections | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | CollectiveAccess | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Argus | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Tessitura | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Adlib | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about museum software - Asked ChatGPT "Which museum software should I use?": 1. CatalogIt, 2. PastPerfect, 3. CollectionSpace, 4. CollectiveAccess, 5. Axiell - Asked ChatGPT "What are the best museum software options?": 1. CatalogIt, 2. PastPerfect, 3. Axiell, 4. CollectionSpace, 5. TMS Collections, 6. Tessitura - Asked ChatGPT "What's the best museum software for collections management?": 1. Axiell, 2. TMS Collections, 3. CatalogIt, 4. CollectionSpace, 5. CollectiveAccess - Searched Google, AI Overview "museum software": 1. PastPerfect, 2. CatalogIt, 3. Argus - Searched Google, AI Overview "collections management software": 1. PastPerfect, 2. CatalogIt, 3. Axiell Not named in any answer: Adlib. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for museum software worldwide in September 2026? - In September 2026, Adlib gained share of searches among museum software worldwide, from 80.7% to 82.1%. - Estimated monthly branded searches for TMS Collections worldwide rose 24.9% over 12 measured months, from 2K to 2.5K in September 2026. ## Month by month | Month | Adlib estimated searches | Adlib Share of Search | Adlib rank | TMS Collections estimated searches | TMS Collections Share of Search | TMS Collections rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 82% | 1 | 2K | 1.2% | 5 | | Nov 2025 | 135K | 82% | 1 | 2K | 1.2% | 5 | | Dec 2025 | 165K | 86.9% | 1 | 2.5K | 1.3% | 3 | | Jan 2026 | 135K | 80% | 1 | 2.5K | 1.5% | 4 | | Feb 2026 | 135K | 81.6% | 1 | 2.5K | 1.5% | 5 | | Mar 2026 | 135K | 81.1% | 1 | 2.5K | 1.5% | 5 | | Apr 2026 | 135K | 79.3% | 1 | 2.5K | 1.5% | 5 | | May 2026 | 135K | 81.6% | 1 | 2.5K | 1.5% | 4 | | Jun 2026 | 110K | 80.3% | 1 | 2.5K | 1.8% | 4 | | Jul 2026 | 110K | 81% | 1 | 2.5K | 1.8% | 4 | | Aug 2026 | 110K | 80.7% | 1 | 2.5K | 1.8% | 4 | | Sep 2026 | 135K | 82.1% | 1 | 2.5K | 1.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Adlib’s and TMS Collections’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adlib**: Measured on the search term “adlib”. - **TMS Collections**: Measured on the search terms “gallery systems tms” and “tms collections”, summed into one figure. - [Adlib profile](/demand/global-en/brands/adlib) - [TMS Collections profile](/demand/global-en/brands/tms-collections) - [All museum software worldwide](/demand/global-en/categories/museum-software): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adlib or TMS Collections more popular in search? In September 2026, Adlib had more branded searches than TMS Collections among museum software worldwide. Adlib had about 135,000 branded searches, while TMS Collections had 2,510. Adlib made up 82.1% of all museum software searches we track, and TMS Collections accounted for 1.5%. ## Cite this page Brandwave. "Adlib vs TMS Collections: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/adlib-vs-tms-collections This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adlib-vs-tms-collections. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.