---
title: "Adjust vs Kochava: Which is more popular by branded search?"
description: "Which is more popular in search, Adjust or Kochava? Compare estimated monthly branded-search demand and Share of Search inside the Mobile attribution platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/adjust-vs-kochava"
publisher: "Brandwave"
---

# Adjust vs Kochava: Which is more popular by branded search?

Which is more popular in search, Adjust or Kochava? Compare estimated monthly branded-search demand and Share of Search inside the Mobile attribution platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Adjust and Kochava
- **Competitive set**: Mobile attribution platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Adjust Share of Search**: 1.2%
- **Kochava Share of Search**: 5.4%

## Which is more popular in search, Adjust or Kochava?

- In August 2026, Kochava had more branded searches than Adjust among mobile attribution platforms worldwide. Kochava was estimated to have 4.5K branded searches compared to Adjust’s 1K, and held a 5.4% Share of Search versus Adjust’s 1.2%.
- Kochava was ahead of Adjust in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adjust’s estimated Share of Search among mobile attribution platforms worldwide moved from 1.1% to 1.2%, and its estimated monthly branded searches moved from 920 to 1K.
- Across the 11 months ending August 2026, Kochava’s estimated Share of Search among mobile attribution platforms worldwide moved from 7.8% to 5.4%, and its estimated monthly branded searches moved from 6.8K to 4.5K.

## How did search popularity change for mobile attribution platforms worldwide in August 2026?

- Estimated monthly branded searches for Adjust worldwide rose 12% over 11 measured months, from 920 to 1K in August 2026.
- Estimated monthly branded searches for Kochava worldwide fell 34.7% over 11 measured months, from 6.8K to 4.5K in August 2026.

## Month by month

| Month | Adjust estimated searches | Adjust Share of Search | Adjust rank | Kochava estimated searches | Kochava Share of Search | Kochava rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 920 | 1.1% | 4 | 6.8K | 7.8% | 2 |
| Nov 2025 | 920 | 1.1% | 4 | 8.3K | 9.5% | 2 |
| Dec 2025 | 930 | 1.3% | 4 | 6.7K | 9.3% | 2 |
| Jan 2026 | 1.1K | 1.2% | 4 | 8.2K | 9.4% | 2 |
| Feb 2026 | 770 | 1.1% | 4 | 6.7K | 9.3% | 2 |
| Mar 2026 | 970 | 0.95% | 4 | 5.5K | 5.4% | 2 |
| Apr 2026 | 960 | 1.1% | 4 | 6.7K | 7.8% | 2 |
| May 2026 | 980 | 1.1% | 4 | 6.7K | 7.8% | 2 |
| Jun 2026 | 920 | 0.92% | 4 | 4.5K | 4.4% | 2 |
| Jul 2026 | 1K | 1.2% | 4 | 4.5K | 5.4% | 2 |
| Aug 2026 | 1K | 1.2% | 4 | 4.5K | 5.4% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Adjust’s and Kochava’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Adjust**: Measured on the search terms “adjust mobile attribution”, “adjust mobile measurement” and “adjust.com”, summed into one figure.
- **Kochava**: Measured on the search terms “kochava” and “kochava.com”, summed into one figure.

- [Adjust profile](/demand/global-en/brands/adjust)
- [Kochava profile](/demand/global-en/brands/kochava)
- [All mobile attribution platforms worldwide](/demand/global-en/categories/mobile-attribution-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Adjust or Kochava?

In August 2026, Kochava had more branded searches than Adjust among mobile attribution platforms worldwide. Kochava was estimated to have 4.5K branded searches compared to Adjust’s 1K, and held a 5.4% Share of Search versus Adjust’s 1.2%.

## Cite this page

Brandwave. "Adjust vs Kochava: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/adjust-vs-kochava

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adjust-vs-kochava. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.