--- title: "Adjust vs AppsFlyer: Which is more popular by branded search?" description: "Which is more popular in search, Adjust or AppsFlyer? Compare estimated monthly branded-search demand and Share of Search inside the Mobile attribution platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/adjust-vs-appsflyer" publisher: "Brandwave" --- # Adjust vs AppsFlyer: Which is more popular by branded search? Which is more popular in search, Adjust or AppsFlyer? Compare estimated monthly branded-search demand and Share of Search inside the Mobile attribution platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adjust and AppsFlyer - **Competitive set**: Mobile attribution platforms - **Market**: Global - **Month measured**: Aug 2026 - **Adjust Share of Search**: 1.2% - **AppsFlyer Share of Search**: 90.1% ## Which is more popular in search, Adjust or AppsFlyer? - In August 2026, AppsFlyer had more branded searches than Adjust among mobile attribution platforms worldwide. AppsFlyer was estimated to have 74.4K branded searches compared to Adjust’s 1K, and held a 90.1% Share of Search versus Adjust’s 1.2%. - AppsFlyer was ahead of Adjust in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Adjust’s estimated Share of Search among mobile attribution platforms worldwide moved from 1.1% to 1.2%, and its estimated monthly branded searches moved from 920 to 1K. - Across the 11 months ending August 2026, AppsFlyer’s estimated Share of Search among mobile attribution platforms worldwide moved from 85.7% to 90.1%, and its estimated monthly branded searches moved from 74.5K to 74.4K. ## How did search popularity change for mobile attribution platforms worldwide in August 2026? - In August 2026, AppsFlyer gained estimated Share of Search among mobile attribution platforms worldwide, from 89.6% to 90.1%. - Estimated monthly branded searches for Adjust worldwide rose 12% over 11 measured months, from 920 to 1K in August 2026. ## Month by month | Month | Adjust estimated searches | Adjust Share of Search | Adjust rank | AppsFlyer estimated searches | AppsFlyer Share of Search | AppsFlyer rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 920 | 1.1% | 4 | 74.5K | 85.7% | 1 | | Nov 2025 | 920 | 1.1% | 4 | 74.4K | 85% | 1 | | Dec 2025 | 930 | 1.3% | 4 | 60.9K | 84.1% | 1 | | Jan 2026 | 1.1K | 1.2% | 4 | 74.4K | 84.9% | 1 | | Feb 2026 | 770 | 1.1% | 4 | 60.9K | 84.2% | 1 | | Mar 2026 | 970 | 0.95% | 4 | 91.3K | 89.8% | 1 | | Apr 2026 | 960 | 1.1% | 4 | 74.4K | 86.6% | 1 | | May 2026 | 980 | 1.1% | 4 | 74.4K | 86.5% | 1 | | Jun 2026 | 920 | 0.92% | 4 | 90.9K | 90.8% | 1 | | Jul 2026 | 1K | 1.2% | 4 | 74.4K | 89.6% | 1 | | Aug 2026 | 1K | 1.2% | 4 | 74.4K | 90.1% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Adjust’s and AppsFlyer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adjust**: Measured on the search terms “adjust mobile attribution”, “adjust mobile measurement” and “adjust.com”, summed into one figure. - **AppsFlyer**: Measured on the search terms “appsflyer”, “appsflyer mobile attribution” and “appsflyer.com”, summed into one figure. - [Adjust profile](/demand/global-en/brands/adjust) - [AppsFlyer profile](/demand/global-en/brands/appsflyer) - [All mobile attribution platforms worldwide](/demand/global-en/categories/mobile-attribution-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Adjust or AppsFlyer? In August 2026, AppsFlyer had more branded searches than Adjust among mobile attribution platforms worldwide. AppsFlyer was estimated to have 74.4K branded searches compared to Adjust’s 1K, and held a 90.1% Share of Search versus Adjust’s 1.2%. ## Cite this page Brandwave. "Adjust vs AppsFlyer: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/adjust-vs-appsflyer This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adjust-vs-appsflyer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.