---
title: "Adidas vs Tarte: Which is more popular by branded search?"
description: "Which is more popular in search, Adidas or Tarte? Compare estimated monthly branded-search demand and Share of Search inside the Kids shoe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/adidas-vs-tarte"
publisher: "Brandwave"
---

# Adidas vs Tarte: Which is more popular by branded search?

Which is more popular in search, Adidas or Tarte? Compare estimated monthly branded-search demand and Share of Search inside the Kids shoe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Adidas and Tarte
- **Competitive set**: Kids shoe brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Adidas Share of Search**: 47.5%
- **Tarte Share of Search**: 0.57%

## Which is more popular in search, Adidas or Tarte?

- In August 2026, Adidas had more branded searches than Tarte among kids shoe brands worldwide. Adidas was estimated to have 20.4M branded searches compared to Tarte’s 246K, and held a 47.5% Share of Search versus Tarte’s 0.57%.
- Adidas was ahead of Tarte in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among kids shoe brands worldwide moved from 42.7% to 47.5%, and its estimated monthly branded searches moved from 16.6M to 20.4M.
- Across the 11 months ending August 2026, Tarte’s estimated Share of Search among kids shoe brands worldwide moved from 0.95% to 0.57%, and its estimated monthly branded searches moved from 368K to 246K.

## How did search popularity change for kids shoe brands worldwide in August 2026?

- Estimated monthly branded searches for Adidas worldwide rose 22.9% over 11 measured months, from 16.6M to 20.4M in August 2026.
- Estimated monthly branded searches for Tarte worldwide fell 33.2% over 11 measured months, from 368K to 246K in August 2026.

## Month by month

| Month | Adidas estimated searches | Adidas Share of Search | Adidas rank | Tarte estimated searches | Tarte Share of Search | Tarte rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 16.6M | 42.7% | 2 | 368K | 0.95% | 4 |
| Nov 2025 | 24.9M | 43.2% | 2 | 450K | 0.78% | 4 |
| Dec 2025 | 20.4M | 43.2% | 2 | 368K | 0.78% | 4 |
| Jan 2026 | 16.6M | 38.3% | 2 | 301K | 0.69% | 4 |
| Feb 2026 | 16.6M | 43% | 2 | 301K | 0.78% | 4 |
| Mar 2026 | 20.4M | 43.3% | 2 | 301K | 0.64% | 4 |
| Apr 2026 | 16.6M | 42.8% | 2 | 201K | 0.52% | 4 |
| May 2026 | 20.4M | 47.4% | 1 | 673K | 1.6% | 4 |
| Jun 2026 | 20.4M | 47.9% | 1 | 246K | 0.58% | 4 |
| Jul 2026 | 20.4M | 47.9% | 1 | 246K | 0.58% | 4 |
| Aug 2026 | 20.4M | 47.5% | 1 | 246K | 0.57% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Adidas’ and Tarte’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Adidas**: Measured on the search term “adidas”.
- **Tarte**: Measured on the search term “tarte”.

- [Adidas profile](/demand/global-en/brands/adidas)
- [Tarte profile](/demand/global-en/brands/tarte)
- [All kids shoe brands worldwide](/demand/global-en/categories/kids-shoe-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Adidas or Tarte?

In August 2026, Adidas had more branded searches than Tarte among kids shoe brands worldwide. Adidas was estimated to have 20.4M branded searches compared to Tarte’s 246K, and held a 47.5% Share of Search versus Tarte’s 0.57%.

## Cite this page

Brandwave. "Adidas vs Tarte: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/adidas-vs-tarte

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adidas-vs-tarte. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.