--- title: "Adidas vs Rhoback: Which is searched more?" description: "Is Adidas or Rhoback more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Golf clothing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/adidas-vs-rhoback" publisher: "Brandwave" --- # Adidas vs Rhoback: Which is searched more? Is Adidas or Rhoback more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Golf clothing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adidas and Rhoback - **Competitive set**: Golf clothing brands - **Market**: Global - **Month measured**: Sep 2026 - **Adidas Share of Search**: 0.59% - **Rhoback Share of Search**: 12.1% ## Is Adidas or Rhoback more popular in search? - In September 2026, Rhoback had more branded searches than Adidas among golf clothing brands worldwide. Rhoback had about 165,000 branded searches, while Adidas had 8,100. Rhoback made up 12.1% of all golf clothing brand searches we track, and Adidas accounted for 0.59%. - Rhoback was ahead of Adidas in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Adidas’ share of searches among golf clothing brands worldwide moved from 1.8% to 0.59%, and its estimated monthly branded searches moved from 14.8K to 8.1K. - Across the 12 months ending September 2026, Rhoback’s share of searches among golf clothing brands worldwide moved from 19.6% to 12.1%, and its estimated monthly branded searches held steady at 165K. ## Top golf clothing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Adidas appeared in all five answers. Rhoback did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Peter Millar | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | FootJoy | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Adidas | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Lululemon | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Nike | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Under Armour | 6th | 3 of 3 | 1 of 2 | 4 of 5 | | Greyson Clothiers | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Malbon Golf | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Holderness & Bourne | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | TravisMathew | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Rhoback | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Johnnie-O | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Galvin Green | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | J.Lindeberg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Redvanly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about golf clothing brands - Asked ChatGPT "Which golf clothing brand should I buy?": 1. Peter Millar, 2. Lululemon, 3. FootJoy, 4. Under Armour, 5. Adidas - Asked ChatGPT "What are the best golf clothing brands?": 1. Peter Millar, 2. Greyson Clothiers, 3. Malbon Golf, 4. FootJoy, 5. Lululemon, 6. Holderness & Bourne, 7. Nike, 8. TravisMathew, 9. Adidas, 10. Under Armour - Asked ChatGPT "What's the best golf clothing brand for playing in hot weather?": 1. Under Armour, 2. Lululemon, 3. Adidas, 4. FootJoy, 5. Peter Millar - Searched Google, AI Overview "golf apparel": 1. Nike, 2. Adidas, 3. Under Armour, 4. FootJoy, 5. Peter Millar - Searched Google, AI Overview "golf clothes": 1. Nike, 2. Adidas, 3. FootJoy, 4. Peter Millar, 5. Lululemon Not named in any answer: Rhoback, Johnnie-O, Galvin Green, J.Lindeberg and Redvanly. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for golf clothing brands worldwide in September 2026? - In September 2026, Rhoback lost share of searches among golf clothing brands worldwide, from 13.7% to 12.1%. - Adidas’ share of searches among golf clothing brands worldwide has lost ground for 3 months in a row, from 1.4% to 0.59% in September 2026. ## Month by month | Month | Adidas estimated searches | Adidas Share of Search | Adidas rank | Rhoback estimated searches | Rhoback Share of Search | Rhoback rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 1.8% | 9 | 165K | 19.6% | 2 | | Nov 2025 | 12.1K | 0.92% | 12 | 368K | 27.9% | 2 | | Dec 2025 | 14.8K | 1.2% | 10 | 246K | 20.3% | 2 | | Jan 2026 | 6.6K | 0.72% | 14 | 135K | 14.7% | 2 | | Feb 2026 | 12.1K | 1.6% | 9 | 110K | 14.3% | 2 | | Mar 2026 | 22.2K | 2.1% | 9 | 165K | 15.9% | 2 | | Apr 2026 | 27.1K | 2.1% | 9 | 165K | 12.6% | 3 | | May 2026 | 22.2K | 1.8% | 9 | 165K | 13.7% | 2 | | Jun 2026 | 18.1K | 1.4% | 9 | 246K | 19.2% | 2 | | Jul 2026 | 12.1K | 0.99% | 12 | 135K | 11.1% | 4 | | Aug 2026 | 12.1K | 0.83% | 12 | 201K | 13.7% | 2 | | Sep 2026 | 8.1K | 0.59% | 14 | 165K | 12.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Adidas’ and Rhoback’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adidas**: Measured on the search term “adidas golf apparel”. - **Rhoback**: Measured on the search term “rhoback”. - [Adidas profile](/demand/global-en/brands/adidas) - [Rhoback profile](/demand/global-en/brands/rhoback) - [All golf clothing brands worldwide](/demand/global-en/categories/golf-apparel-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adidas or Rhoback more popular in search? In September 2026, Rhoback had more branded searches than Adidas among golf clothing brands worldwide. Rhoback had about 165,000 branded searches, while Adidas had 8,100. Rhoback made up 12.1% of all golf clothing brand searches we track, and Adidas accounted for 0.59%. ## Cite this page Brandwave. "Adidas vs Rhoback: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/adidas-vs-rhoback This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adidas-vs-rhoback. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.