--- title: "Adidas vs Rapha: Which is searched more?" description: "Is Adidas or Rapha more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Long sleeve jersey brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/adidas-vs-rapha" publisher: "Brandwave" --- # Adidas vs Rapha: Which is searched more? Is Adidas or Rapha more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Long sleeve jersey brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adidas and Rapha - **Competitive set**: Long sleeve jersey brands - **Market**: Global - **Month measured**: Sep 2026 - **Adidas Share of Search**: 0.2% - **Rapha Share of Search**: 30.8% ## Is Adidas or Rapha more popular in search? - In September 2026, Rapha had more branded searches than Adidas among long sleeve jersey brands worldwide. Rapha had about 135,000 branded searches, while Adidas had 880. Rapha made up 30.8% of all long sleeve jersey brand searches we track, and Adidas accounted for 0.2%. - Rapha was ahead of Adidas in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Adidas’ share of searches among long sleeve jersey brands worldwide moved from 0.17% to 0.2%, and its estimated monthly branded searches held steady at 880. - Across the 12 months ending September 2026, Rapha’s share of searches among long sleeve jersey brands worldwide moved from 32.6% to 30.8%, and its estimated monthly branded searches moved from 165K to 135K. ## Top long sleeve jersey brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rapha was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Adidas was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Rapha was listed before Adidas in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Castelli | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Rapha | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Le Col | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Assos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Adidas | Not ranked | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about long sleeve jersey brands - Asked ChatGPT "Which long sleeve jersey brand should I buy?": 1. Adidas - Asked ChatGPT "What are the best long sleeve jersey brands?": 1. Adidas - Asked ChatGPT "What's the best long sleeve jersey brand for cool weather riding?": 1. Rapha, 2. Castelli - Searched Google, AI Overview "cycling jersey brands": 1. Castelli, 2. Rapha, 3. Le Col - Searched Google, AI Overview "bike jersey brands": 1. Castelli, 2. Rapha, 3. Le Col Not named in any answer: Assos. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for long sleeve jersey brands worldwide in September 2026? - Estimated monthly branded searches for Rapha worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026. ## Month by month | Month | Adidas estimated searches | Adidas Share of Search | Adidas rank | Rapha estimated searches | Rapha Share of Search | Rapha rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 0.17% | 5 | 165K | 32.6% | 2 | | Nov 2025 | 880 | 0.15% | 5 | 201K | 35.2% | 2 | | Dec 2025 | 720 | 0.15% | 5 | 165K | 35.3% | 2 | | Jan 2026 | 880 | 0.18% | 5 | 165K | 33.5% | 2 | | Feb 2026 | 720 | 0.17% | 5 | 135K | 31.5% | 3 | | Mar 2026 | 1K | 0.19% | 5 | 165K | 31.2% | 2 | | Apr 2026 | 1.3K | 0.23% | 5 | 165K | 29.5% | 3 | | May 2026 | 1.3K | 0.22% | 5 | 201K | 33.8% | 2 | | Jun 2026 | 1.3K | 0.25% | 5 | 165K | 31.5% | 2 | | Jul 2026 | 1.3K | 0.21% | 5 | 201K | 32.2% | 2 | | Aug 2026 | 1.3K | 0.2% | 5 | 201K | 30.7% | 2 | | Sep 2026 | 880 | 0.2% | 5 | 135K | 30.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Adidas’ and Rapha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adidas**: Measured on the search term “adidas cycling jersey”. - **Rapha**: Measured on the search term “rapha”. - [Adidas profile](/demand/global-en/brands/adidas) - [Rapha profile](/demand/global-en/brands/rapha) - [All long sleeve jersey brands worldwide](/demand/global-en/categories/long-sleeve-jersey-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adidas or Rapha more popular in search? In September 2026, Rapha had more branded searches than Adidas among long sleeve jersey brands worldwide. Rapha had about 135,000 branded searches, while Adidas had 880. Rapha made up 30.8% of all long sleeve jersey brand searches we track, and Adidas accounted for 0.2%. ## Cite this page Brandwave. "Adidas vs Rapha: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/adidas-vs-rapha This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adidas-vs-rapha. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.