---
title: "Adidas vs Mitre: Which is more popular by branded search?"
description: "Which is more popular in search, Adidas or Mitre? Compare estimated monthly branded-search demand and Share of Search inside the Footballs set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/adidas-vs-mitre-sport"
publisher: "Brandwave"
---

# Adidas vs Mitre: Which is more popular by branded search?

Which is more popular in search, Adidas or Mitre? Compare estimated monthly branded-search demand and Share of Search inside the Footballs set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Adidas and Mitre
- **Competitive set**: Footballs
- **Market**: Global
- **Month measured**: Aug 2026
- **Adidas Share of Search**: 40.8%
- **Mitre Share of Search**: 0.02%

## Which is more popular in search, Adidas or Mitre?

- In August 2026, Adidas had more branded searches than Mitre among footballs worldwide. Adidas was estimated to have 20.4M branded searches compared to Mitre’s 8.1K, and held a 40.8% Share of Search versus Mitre’s 0.02%.
- Adidas was ahead of Mitre in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among footballs worldwide moved from 37.3% to 40.8%, and its estimated monthly branded searches moved from 16.6M to 20.4M.
- Across the 11 months ending August 2026, Mitre’s estimated Share of Search among footballs worldwide moved from 0.01% to 0.02%, and its estimated monthly branded searches moved from 6.6K to 8.1K.

## How did search popularity change for footballs worldwide in August 2026?

- In August 2026, Adidas lost estimated Share of Search among footballs worldwide, from 42.2% to 40.8%.
- Estimated monthly branded searches for Mitre worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.

## Month by month

| Month | Adidas estimated searches | Adidas Share of Search | Adidas rank | Mitre estimated searches | Mitre Share of Search | Mitre rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 16.6M | 37.3% | 2 | 6.6K | 0.01% | 4 |
| Nov 2025 | 24.9M | 38.6% | 2 | 8.1K | 0.01% | 4 |
| Dec 2025 | 20.4M | 38.6% | 2 | 5.4K | 0.01% | 4 |
| Jan 2026 | 16.6M | 33.9% | 2 | 5.4K | 0.01% | 4 |
| Feb 2026 | 16.6M | 37.3% | 2 | 4.4K | <0.01% | 4 |
| Mar 2026 | 20.4M | 37.5% | 2 | 6.6K | 0.01% | 4 |
| Apr 2026 | 16.6M | 36% | 2 | 6.6K | 0.01% | 4 |
| May 2026 | 20.4M | 37.5% | 1 | 8.1K | 0.01% | 4 |
| Jun 2026 | 20.4M | 42.2% | 1 | 8.1K | 0.02% | 4 |
| Jul 2026 | 20.4M | 42.2% | 1 | 9.9K | 0.02% | 4 |
| Aug 2026 | 20.4M | 40.8% | 1 | 8.1K | 0.02% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Adidas’ and Mitre’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Adidas**: Measured on the search term “adidas”.
- **Mitre**: Measured on the search term “mitre football”.

- [Adidas profile](/demand/global-en/brands/adidas)
- [Mitre profile](/demand/global-en/brands/mitre-sport)
- [All footballs worldwide](/demand/global-en/categories/footballs): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Adidas or Mitre?

In August 2026, Adidas had more branded searches than Mitre among footballs worldwide. Adidas was estimated to have 20.4M branded searches compared to Mitre’s 8.1K, and held a 40.8% Share of Search versus Mitre’s 0.02%.

## Cite this page

Brandwave. "Adidas vs Mitre: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/adidas-vs-mitre-sport

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adidas-vs-mitre-sport. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.