---
title: "Adidas vs Inov-8: Which is more popular by branded search?"
description: "Which is more popular in search, Adidas or Inov-8? Compare estimated monthly branded-search demand and Share of Search inside the Gym shoes set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/adidas-vs-inov-8"
publisher: "Brandwave"
---

# Adidas vs Inov-8: Which is more popular by branded search?

Which is more popular in search, Adidas or Inov-8? Compare estimated monthly branded-search demand and Share of Search inside the Gym shoes set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Adidas and Inov-8
- **Competitive set**: Gym shoes
- **Market**: Global
- **Month measured**: Aug 2026
- **Adidas Share of Search**: 44.5%
- **Inov-8 Share of Search**: 0.07%

## Which is more popular in search, Adidas or Inov-8?

- In August 2026, Adidas had more branded searches than Inov-8 among gym shoes worldwide. Adidas was estimated to have 20.4M branded searches compared to Inov-8’s 33.1K, and held a 44.5% Share of Search versus Inov-8’s 0.07%.
- Adidas was ahead of Inov-8 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among gym shoes worldwide moved from 38.5% to 44.5%, and its estimated monthly branded searches moved from 16.6M to 20.4M.
- Across the 11 months ending August 2026, Inov-8’s estimated Share of Search among gym shoes worldwide moved from 0.09% to 0.07%, and its estimated monthly branded searches moved from 40.5K to 33.1K.

## How did search popularity change for gym shoes worldwide in August 2026?

- Estimated monthly branded searches for Adidas worldwide rose 22.9% over 11 measured months, from 16.6M to 20.4M in August 2026.
- Estimated monthly branded searches for Inov-8 worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

## Month by month

| Month | Adidas estimated searches | Adidas Share of Search | Adidas rank | Inov-8 estimated searches | Inov-8 Share of Search | Inov-8 rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 16.6M | 38.5% | 2 | 40.5K | 0.09% | 6 |
| Nov 2025 | 24.9M | 39.6% | 2 | 49.5K | 0.08% | 6 |
| Dec 2025 | 20.4M | 39% | 2 | 33.1K | 0.06% | 6 |
| Jan 2026 | 16.6M | 34.8% | 2 | 40.5K | 0.08% | 6 |
| Feb 2026 | 16.6M | 39.5% | 2 | 33.1K | 0.08% | 6 |
| Mar 2026 | 20.4M | 39.6% | 2 | 40.5K | 0.08% | 6 |
| Apr 2026 | 16.6M | 39.4% | 2 | 40.5K | 0.1% | 6 |
| May 2026 | 20.4M | 44.4% | 1 | 40.5K | 0.09% | 6 |
| Jun 2026 | 20.4M | 44.5% | 1 | 33.1K | 0.07% | 6 |
| Jul 2026 | 20.4M | 44.5% | 1 | 33.1K | 0.07% | 6 |
| Aug 2026 | 20.4M | 44.5% | 1 | 33.1K | 0.07% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Adidas’ and Inov-8’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Adidas**: Measured on the search term “adidas”.
- **Inov-8**: Measured on the search term “inov 8”.

- [Adidas profile](/demand/global-en/brands/adidas)
- [Inov-8 profile](/demand/global-en/brands/inov-8)
- [All gym shoes worldwide](/demand/global-en/categories/gym-shoes): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Adidas or Inov-8?

In August 2026, Adidas had more branded searches than Inov-8 among gym shoes worldwide. Adidas was estimated to have 20.4M branded searches compared to Inov-8’s 33.1K, and held a 44.5% Share of Search versus Inov-8’s 0.07%.

## Cite this page

Brandwave. "Adidas vs Inov-8: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/adidas-vs-inov-8

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adidas-vs-inov-8. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.