--- title: "Adidas vs HOKA: Which is searched more?" description: "Is Adidas or HOKA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sneaker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/adidas-vs-hoka" publisher: "Brandwave" --- # Adidas vs HOKA: Which is searched more? Is Adidas or HOKA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sneaker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adidas and HOKA - **Competitive set**: Sneaker brands - **Market**: Global - **Month measured**: Sep 2026 - **Adidas Share of Search**: 23.4% - **HOKA Share of Search**: 2.4% ## Is Adidas or HOKA more popular in search? - In September 2026, Adidas had more branded searches than HOKA among sneaker brands worldwide. Adidas had about 21.8 million branded searches, while HOKA had 2.2 million. Adidas made up 23.4% of all sneaker brand searches we track, and HOKA accounted for 2.4%. - Adidas was ahead of HOKA in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Adidas’ share of searches among sneaker brands worldwide moved from 24.2% to 23.4%, and its estimated monthly branded searches moved from 23.3M to 21.8M. - Across the 12 months ending September 2026, HOKA’s share of searches among sneaker brands worldwide moved from 2.8% to 2.4%, and its estimated monthly branded searches moved from 2.7M to 2.2M. ## Top sneaker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Adidas appeared in all four answers. HOKA was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Adidas was listed before HOKA in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | New Balance | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Nike | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Adidas | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | ASICS | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Converse | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | HOKA | 6th | 2 of 3 | 1 of 1 | 3 of 4 | | Puma | 7th | 1 of 3 | 1 of 1 | 2 of 4 | | Reebok | 8th | 1 of 3 | 1 of 1 | 2 of 4 | | Vans | 9th | 0 of 3 | 1 of 1 | 1 of 4 | | Salomon | 10th | 1 of 3 | 1 of 1 | 2 of 4 | | Skechers | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Allbirds | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about sneaker brands - Asked ChatGPT "Which sneaker brand should I buy?": 1. New Balance, 2. Nike, 3. Adidas, 4. ASICS, 5. Converse - Asked ChatGPT "What are the best sneaker brands?": 1. Nike, 2. New Balance, 3. Adidas, 4. ASICS, 5. Converse, 6. HOKA, 7. Puma, 8. Salomon, 9. Reebok - Asked ChatGPT "What's the best sneaker brand for daily wear?": 1. New Balance, 2. ASICS, 3. Nike, 4. HOKA, 5. Adidas - Searched Google, AI Overview "sneaker brands": 1. Nike, 2. Adidas, 3. New Balance, 4. Converse, 5. Vans, 6. Reebok, 7. Puma, 8. ASICS, 9. Salomon, 10. HOKA Not named in any answer: Skechers and Allbirds. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for sneaker brands worldwide in September 2026? - In September 2026, Nike overtook Adidas to become the leader among sneaker brands worldwide, with 26.1% of the searches. - In September 2026, Adidas lost share of searches among sneaker brands worldwide, from 25% to 23.4%. - Estimated monthly branded searches for HOKA worldwide fell 18.2% over 12 measured months, from 2.7M to 2.2M in September 2026. ## Month by month | Month | Adidas estimated searches | Adidas Share of Search | Adidas rank | HOKA estimated searches | HOKA Share of Search | HOKA rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 23.3M | 24.2% | 2 | 2.7M | 2.8% | 9 | | Nov 2025 | 32.6M | 25.9% | 2 | 2.7M | 2.2% | 10 | | Dec 2025 | 27.4M | 25% | 2 | 2.7M | 2.5% | 9 | | Jan 2026 | 22.1M | 22.8% | 2 | 2.2M | 2.3% | 10 | | Feb 2026 | 21.8M | 24.7% | 2 | 2.2M | 2.5% | 9 | | Mar 2026 | 27.5M | 25.1% | 2 | 2.7M | 2.5% | 9 | | Apr 2026 | 23M | 23.3% | 2 | 2.7M | 2.8% | 9 | | May 2026 | 26.6M | 25.1% | 1 | 2.7M | 2.6% | 9 | | Jun 2026 | 25.2M | 26.5% | 1 | 2.7M | 2.9% | 9 | | Jul 2026 | 26M | 27.1% | 1 | 2.2M | 2.3% | 9 | | Aug 2026 | 26.5M | 25% | 1 | 2.7M | 2.6% | 9 | | Sep 2026 | 21.8M | 23.4% | 2 | 2.2M | 2.4% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Adidas’ and HOKA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adidas**: Measured on the search terms “adidas”, “adidas campus”, “adidas samba” and “adidas spezial”, summed into one figure. - **HOKA**: Measured on the search term “hoka”. - [Adidas profile](/demand/global-en/brands/adidas) - [HOKA profile](/demand/global-en/brands/hoka) - [All sneaker brands worldwide](/demand/global-en/categories/sneaker-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adidas or HOKA more popular in search? In September 2026, Adidas had more branded searches than HOKA among sneaker brands worldwide. Adidas had about 21.8 million branded searches, while HOKA had 2.2 million. Adidas made up 23.4% of all sneaker brand searches we track, and HOKA accounted for 2.4%. ## Cite this page Brandwave. "Adidas vs HOKA: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/adidas-vs-hoka This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adidas-vs-hoka. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.