---
title: "Adidas vs Head: Which is more popular by branded search?"
description: "Which is more popular in search, Adidas or Head? Compare estimated monthly branded-search demand and Share of Search inside the Sports bag brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/adidas-vs-head"
publisher: "Brandwave"
---

# Adidas vs Head: Which is more popular by branded search?

Which is more popular in search, Adidas or Head? Compare estimated monthly branded-search demand and Share of Search inside the Sports bag brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Adidas and Head
- **Competitive set**: Sports bag brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Adidas Share of Search**: 38.3%
- **Head Share of Search**: 0.02%

## Which is more popular in search, Adidas or Head?

- In August 2026, Adidas had more branded searches than Head among sports bag brands worldwide. Adidas was estimated to have 20.4M branded searches compared to Head’s 12.1K, and held a 38.3% Share of Search versus Head’s 0.02%.
- Adidas was ahead of Head in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among sports bag brands worldwide moved from 34.2% to 38.3%, and its estimated monthly branded searches moved from 16.6M to 20.4M.
- Across the 11 months ending August 2026, Head’s estimated Share of Search among sports bag brands worldwide moved from 0.03% to 0.02%, and its estimated monthly branded searches moved from 14.8K to 12.1K.

## How did search popularity change for sports bag brands worldwide in August 2026?

- In August 2026, Adidas lost estimated Share of Search among sports bag brands worldwide, from 39.5% to 38.3%.
- Estimated monthly branded searches for Head worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

## Month by month

| Month | Adidas estimated searches | Adidas Share of Search | Adidas rank | Head estimated searches | Head Share of Search | Head rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 16.6M | 34.2% | 2 | 14.8K | 0.03% | 5 |
| Nov 2025 | 24.9M | 35.9% | 2 | 14.8K | 0.02% | 5 |
| Dec 2025 | 20.4M | 35.3% | 2 | 14.8K | 0.03% | 5 |
| Jan 2026 | 16.6M | 31.3% | 2 | 14.8K | 0.03% | 5 |
| Feb 2026 | 16.6M | 34.7% | 2 | 14.8K | 0.03% | 5 |
| Mar 2026 | 20.4M | 34.8% | 2 | 14.8K | 0.03% | 5 |
| Apr 2026 | 16.6M | 33.5% | 2 | 14.8K | 0.03% | 5 |
| May 2026 | 20.4M | 35.3% | 1 | 12.1K | 0.02% | 5 |
| Jun 2026 | 20.4M | 39.5% | 1 | 9.9K | 0.02% | 5 |
| Jul 2026 | 20.4M | 39.5% | 1 | 9.9K | 0.02% | 5 |
| Aug 2026 | 20.4M | 38.3% | 1 | 12.1K | 0.02% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Adidas’ and Head’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Adidas**: Measured on the search term “adidas”.
- **Head**: Measured on the search term “head padel”.

- [Adidas profile](/demand/global-en/brands/adidas)
- [Head profile](/demand/global-en/brands/head)
- [All sports bag brands worldwide](/demand/global-en/categories/sports-bag-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Adidas or Head?

In August 2026, Adidas had more branded searches than Head among sports bag brands worldwide. Adidas was estimated to have 20.4M branded searches compared to Head’s 12.1K, and held a 38.3% Share of Search versus Head’s 0.02%.

## Cite this page

Brandwave. "Adidas vs Head: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/adidas-vs-head

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adidas-vs-head. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.