---
title: "Adidas vs Gilbert: Which is searched more?"
description: "Is Adidas or Gilbert more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rugby boot brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/adidas-vs-gilbert"
publisher: "Brandwave"
---

# Adidas vs Gilbert: Which is searched more?

Is Adidas or Gilbert more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rugby boot brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Adidas and Gilbert
- **Competitive set**: Rugby boot brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Adidas Share of Search**: 33.8%
- **Gilbert Share of Search**: 0.01%

## Is Adidas or Gilbert more popular in search?

- In September 2026, Adidas had more branded searches than Gilbert among rugby boot brands worldwide. Adidas had about 21.8 million branded searches, while Gilbert had 6,600. Adidas made up 33.8% of all rugby boot brand searches we track, and Gilbert accounted for 0.01%.
- Adidas was ahead of Gilbert in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adidas’ share of searches among rugby boot brands worldwide moved from 33.6% to 33.8%, and its estimated monthly branded searches moved from 23.3M to 21.8M.
- Across the 12 months ending September 2026, Gilbert’s share of searches among rugby boot brands worldwide moved from <0.01% to 0.01%, and its estimated monthly branded searches held steady at 6.6K.

## How did search popularity change for rugby boot brands worldwide in September 2026?

- In September 2026, Nike overtook Adidas to become the leader among rugby boot brands worldwide, with 37.6% of the searches.
- In September 2026, Adidas lost share of searches among rugby boot brands worldwide, from 35.9% to 33.8%.

## Month by month

| Month | Adidas estimated searches | Adidas Share of Search | Adidas rank | Gilbert estimated searches | Gilbert Share of Search | Gilbert rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 23.3M | 33.6% | 2 | 6.6K | <0.01% | 7 |
| Nov 2025 | 32.6M | 35.2% | 2 | 8.1K | <0.01% | 7 |
| Dec 2025 | 27.4M | 34.6% | 2 | 6.6K | <0.01% | 7 |
| Jan 2026 | 22.1M | 31.7% | 2 | 5.4K | <0.01% | 7 |
| Feb 2026 | 21.8M | 34.5% | 2 | 6.6K | 0.01% | 7 |
| Mar 2026 | 27.5M | 35% | 2 | 8.1K | 0.01% | 7 |
| Apr 2026 | 23M | 33.6% | 2 | 5.4K | <0.01% | 7 |
| May 2026 | 26.6M | 38.2% | 1 | 6.6K | <0.01% | 7 |
| Jun 2026 | 25.2M | 37.2% | 1 | 5.4K | <0.01% | 7 |
| Jul 2026 | 26M | 37.7% | 1 | 5.4K | <0.01% | 7 |
| Aug 2026 | 26.5M | 35.9% | 1 | 5.4K | <0.01% | 7 |
| Sep 2026 | 21.8M | 33.8% | 2 | 6.6K | 0.01% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using Adidas’ and Gilbert’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Adidas**: Measured on the search terms “adidas”, “adidas campus”, “adidas samba” and “adidas spezial”, summed into one figure.
- **Gilbert**: Measured on the search term “gilbert rugby”.

- [Adidas profile](/demand/global-en/brands/adidas)
- [Gilbert profile](/demand/global-en/brands/gilbert)
- [All rugby boot brands worldwide](/demand/global-en/categories/rugby-boot-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Adidas or Gilbert more popular in search?

In September 2026, Adidas had more branded searches than Gilbert among rugby boot brands worldwide. Adidas had about 21.8 million branded searches, while Gilbert had 6,600. Adidas made up 33.8% of all rugby boot brand searches we track, and Gilbert accounted for 0.01%.

## Cite this page

Brandwave. "Adidas vs Gilbert: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/adidas-vs-gilbert

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adidas-vs-gilbert. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.