---
title: "Adidas vs Gaiam: Which is more popular by branded search?"
description: "Which is more popular in search, Adidas or Gaiam? Compare estimated monthly branded-search demand and Share of Search inside the Exercise mats set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/adidas-vs-gaiam"
publisher: "Brandwave"
---

# Adidas vs Gaiam: Which is more popular by branded search?

Which is more popular in search, Adidas or Gaiam? Compare estimated monthly branded-search demand and Share of Search inside the Exercise mats set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Adidas and Gaiam
- **Competitive set**: Exercise mats
- **Market**: Global
- **Month measured**: Aug 2026
- **Adidas Share of Search**: 39.3%
- **Gaiam Share of Search**: 0.03%

## Which is more popular in search, Adidas or Gaiam?

- In August 2026, Adidas had more branded searches than Gaiam among exercise mats worldwide. Adidas was estimated to have 20.4M branded searches compared to Gaiam’s 18.1K, and held a 39.3% Share of Search versus Gaiam’s 0.03%.
- Adidas was ahead of Gaiam in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among exercise mats worldwide moved from 32.8% to 39.3%, and its estimated monthly branded searches moved from 16.6M to 20.4M.
- Across the 11 months ending August 2026, Gaiam’s estimated Share of Search among exercise mats worldwide held steady at 0.03%, and its estimated monthly branded searches moved from 14.8K to 18.1K.

## How did search popularity change for exercise mats worldwide in August 2026?

- Estimated monthly branded searches for Adidas worldwide rose 22.9% over 11 measured months, from 16.6M to 20.4M in August 2026.
- Estimated monthly branded searches for Gaiam worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.

## Month by month

| Month | Adidas estimated searches | Adidas Share of Search | Adidas rank | Gaiam estimated searches | Gaiam Share of Search | Gaiam rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 16.6M | 32.8% | 2 | 14.8K | 0.03% | 5 |
| Nov 2025 | 24.9M | 32.9% | 2 | 18.1K | 0.02% | 5 |
| Dec 2025 | 20.4M | 31% | 2 | 18.1K | 0.03% | 5 |
| Jan 2026 | 16.6M | 30.1% | 2 | 18.1K | 0.03% | 5 |
| Feb 2026 | 16.6M | 34.5% | 2 | 14.8K | 0.03% | 5 |
| Mar 2026 | 20.4M | 36.1% | 2 | 18.1K | 0.03% | 5 |
| Apr 2026 | 16.6M | 34.5% | 2 | 18.1K | 0.04% | 5 |
| May 2026 | 20.4M | 39.3% | 1 | 18.1K | 0.03% | 5 |
| Jun 2026 | 20.4M | 39.3% | 1 | 18.1K | 0.03% | 5 |
| Jul 2026 | 20.4M | 39.3% | 1 | 18.1K | 0.03% | 5 |
| Aug 2026 | 20.4M | 39.3% | 1 | 18.1K | 0.03% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Adidas’ and Gaiam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Adidas**: Measured on the search term “adidas”.
- **Gaiam**: Measured on the search term “gaiam”.

- [Adidas profile](/demand/global-en/brands/adidas)
- [Gaiam profile](/demand/global-en/brands/gaiam)
- [All exercise mats worldwide](/demand/global-en/categories/exercise-mats): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Adidas or Gaiam?

In August 2026, Adidas had more branded searches than Gaiam among exercise mats worldwide. Adidas was estimated to have 20.4M branded searches compared to Gaiam’s 18.1K, and held a 39.3% Share of Search versus Gaiam’s 0.03%.

## Cite this page

Brandwave. "Adidas vs Gaiam: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/adidas-vs-gaiam

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adidas-vs-gaiam. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.