--- title: "Adidas vs Crocs: Which is searched more?" description: "Is Adidas or Crocs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kids shoe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/adidas-vs-crocs" publisher: "Brandwave" --- # Adidas vs Crocs: Which is searched more? Is Adidas or Crocs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kids shoe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adidas and Crocs - **Competitive set**: Kids shoe brands - **Market**: Global - **Month measured**: Sep 2026 - **Adidas Share of Search**: 30.1% - **Crocs Share of Search**: 10.3% ## Is Adidas or Crocs more popular in search? - In September 2026, Adidas had more branded searches than Crocs among kids shoe brands worldwide. Adidas had about 21.8 million branded searches, while Crocs had 7.5 million. Adidas made up 30.1% of all kids shoe brand searches we track, and Crocs accounted for 10.3%. - Adidas was ahead of Crocs in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Adidas’ share of searches among kids shoe brands worldwide moved from 30.2% to 30.1%, and its estimated monthly branded searches moved from 23.3M to 21.8M. - Across the 12 months ending September 2026, Crocs’ share of searches among kids shoe brands worldwide moved from 9.7% to 10.3%, and its estimated monthly branded searches held steady at 7.5M. ## Top kids shoe brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Adidas was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Crocs was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Adidas was listed before Crocs in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | New Balance | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Stride Rite | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Nike | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Adidas | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Ten Little | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Skechers | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Crocs | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | KEEN | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Clarks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bobux | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about kids shoe brands - Asked ChatGPT "Which kids shoe brand should I buy?": 1. New Balance, 2. Stride Rite, 3. Skechers - Asked ChatGPT "What are the best kids shoe brands?": 1. New Balance, 2. Stride Rite, 3. KEEN, 4. Crocs, 5. Skechers, 6. Ten Little - Asked ChatGPT "What's the best kids shoe brand for growing feet?": 1. New Balance, 2. Stride Rite, 3. Ten Little - Searched Google, AI Overview "kids trainers": 1. Nike, 2. New Balance, 3. Adidas - Searched Google, AI Overview "kids shoe brands": 1. Nike, 2. Adidas, 3. New Balance, 4. Stride Rite, 5. Ten Little, 6. Crocs, 7. Skechers Not named in any answer: Clarks and Bobux. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for kids shoe brands worldwide in September 2026? - In September 2026, Nike overtook Adidas to become the leader among kids shoe brands worldwide, with 33.5% of the searches. - In September 2026, Adidas lost share of searches among kids shoe brands worldwide, from 32.2% to 30.1%. - In September 2026, Crocs lost share of searches among kids shoe brands worldwide, from 11.1% to 10.3%. ## Month by month | Month | Adidas estimated searches | Adidas Share of Search | Adidas rank | Crocs estimated searches | Crocs Share of Search | Crocs rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 23.3M | 30.2% | 2 | 7.5M | 9.7% | 4 | | Nov 2025 | 32.6M | 31.4% | 2 | 9.1M | 8.8% | 4 | | Dec 2025 | 27.4M | 30.9% | 2 | 9.1M | 10.3% | 4 | | Jan 2026 | 22.1M | 28.9% | 2 | 6.1M | 8% | 4 | | Feb 2026 | 21.8M | 31.3% | 2 | 6.1M | 8.8% | 4 | | Mar 2026 | 27.5M | 31.2% | 2 | 9.1M | 10.4% | 4 | | Apr 2026 | 23M | 29.4% | 2 | 9.1M | 11.7% | 4 | | May 2026 | 26.6M | 33% | 1 | 9.1M | 11.3% | 4 | | Jun 2026 | 25.2M | 31.7% | 1 | 11.1M | 14% | 3 | | Jul 2026 | 26M | 32.7% | 1 | 11.1M | 14% | 3 | | Aug 2026 | 26.5M | 32.2% | 1 | 9.1M | 11.1% | 4 | | Sep 2026 | 21.8M | 30.1% | 2 | 7.5M | 10.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Adidas’ and Crocs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adidas**: Measured on the search terms “adidas”, “adidas campus”, “adidas samba” and “adidas spezial”, summed into one figure. - **Crocs**: Measured on the search term “crocs”. - [Adidas profile](/demand/global-en/brands/adidas) - [Crocs profile](/demand/global-en/brands/crocs) - [All kids shoe brands worldwide](/demand/global-en/categories/kids-shoe-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adidas or Crocs more popular in search? In September 2026, Adidas had more branded searches than Crocs among kids shoe brands worldwide. Adidas had about 21.8 million branded searches, while Crocs had 7.5 million. Adidas made up 30.1% of all kids shoe brand searches we track, and Crocs accounted for 10.3%. ## Cite this page Brandwave. "Adidas vs Crocs: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/adidas-vs-crocs This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adidas-vs-crocs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.