---
title: "Adidas vs Canterbury: Which is more popular by branded search?"
description: "Which is more popular in search, Adidas or Canterbury? Compare estimated monthly branded-search demand and Share of Search inside the Rugby boot brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/adidas-vs-canterbury"
publisher: "Brandwave"
---

# Adidas vs Canterbury: Which is more popular by branded search?

Which is more popular in search, Adidas or Canterbury? Compare estimated monthly branded-search demand and Share of Search inside the Rugby boot brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Adidas and Canterbury
- **Competitive set**: Rugby boot brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Adidas Share of Search**: 39.3%
- **Canterbury Share of Search**: 0.06%

## Which is more popular in search, Adidas or Canterbury?

- In August 2026, Adidas had more branded searches than Canterbury among rugby boot brands worldwide. Adidas was estimated to have 20.4M branded searches compared to Canterbury’s 33.1K, and held a 39.3% Share of Search versus Canterbury’s 0.06%.
- Adidas was ahead of Canterbury in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among rugby boot brands worldwide moved from 36.1% to 39.3%, and its estimated monthly branded searches moved from 16.6M to 20.4M.
- Across the 11 months ending August 2026, Canterbury’s estimated Share of Search among rugby boot brands worldwide moved from 0.07% to 0.06%, and its estimated monthly branded searches held steady at 33.1K.

## How did search popularity change for rugby boot brands worldwide in August 2026?

- In August 2026, Adidas lost estimated Share of Search among rugby boot brands worldwide, from 40.8% to 39.3%.

## Month by month

| Month | Adidas estimated searches | Adidas Share of Search | Adidas rank | Canterbury estimated searches | Canterbury Share of Search | Canterbury rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 16.6M | 36.1% | 2 | 33.1K | 0.07% | 5 |
| Nov 2025 | 24.9M | 38.6% | 2 | 14.8K | 0.02% | 5 |
| Dec 2025 | 20.4M | 37.4% | 2 | 9.9K | 0.02% | 5 |
| Jan 2026 | 16.6M | 32.8% | 2 | 9.9K | 0.02% | 5 |
| Feb 2026 | 16.6M | 37.3% | 2 | 9.9K | 0.02% | 5 |
| Mar 2026 | 20.4M | 37.4% | 2 | 12.1K | 0.02% | 5 |
| Apr 2026 | 16.6M | 36.1% | 2 | 12.1K | 0.03% | 5 |
| May 2026 | 20.4M | 40.7% | 1 | 18.1K | 0.04% | 5 |
| Jun 2026 | 20.4M | 41.1% | 1 | 18.1K | 0.04% | 5 |
| Jul 2026 | 20.4M | 40.8% | 1 | 22.2K | 0.04% | 5 |
| Aug 2026 | 20.4M | 39.3% | 1 | 33.1K | 0.06% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Adidas’ and Canterbury’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Adidas**: Measured on the search term “adidas”.
- **Canterbury**: Measured on the search term “canterbury rugby”.

- [Adidas profile](/demand/global-en/brands/adidas)
- [Canterbury profile](/demand/global-en/brands/canterbury)
- [All rugby boot brands worldwide](/demand/global-en/categories/rugby-boot-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Adidas or Canterbury?

In August 2026, Adidas had more branded searches than Canterbury among rugby boot brands worldwide. Adidas was estimated to have 20.4M branded searches compared to Canterbury’s 33.1K, and held a 39.3% Share of Search versus Canterbury’s 0.06%.

## Cite this page

Brandwave. "Adidas vs Canterbury: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/adidas-vs-canterbury

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adidas-vs-canterbury. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.