--- title: "Adidas vs Brooks: Which is searched more?" description: "Is Adidas or Brooks more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sports bra brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/adidas-vs-brooks" publisher: "Brandwave" --- # Adidas vs Brooks: Which is searched more? Is Adidas or Brooks more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sports bra brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adidas and Brooks - **Competitive set**: Sports bra brands - **Market**: Global - **Month measured**: Sep 2026 - **Adidas Share of Search**: 35.9% - **Brooks Share of Search**: 0.12% ## Is Adidas or Brooks more popular in search? - In September 2026, Adidas had more branded searches than Brooks among sports bra brands worldwide. Adidas had about 21.8 million branded searches, while Brooks had 74,000. Adidas made up 35.9% of all sports bra brand searches we track, and Brooks accounted for 0.12%. - Adidas was ahead of Brooks in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Adidas’ share of searches among sports bra brands worldwide moved from 35.2% to 35.9%, and its estimated monthly branded searches moved from 23.3M to 21.8M. - Across the 12 months ending September 2026, Brooks’ share of searches among sports bra brands worldwide moved from 0.14% to 0.12%, and its estimated monthly branded searches moved from 90.5K to 74K. ## Top sports bra brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Brooks was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Adidas did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Nike | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Lululemon | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Brooks | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Enell | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Under Armour | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Adidas | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Victoria's Secret | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sports bra brands - Asked ChatGPT "Which sports bra brand should I buy?": 1. Brooks, 2. Lululemon, 3. Nike - Asked ChatGPT "What are the best sports bra brands?": 1. Nike, 2. Lululemon, 3. Enell - Asked ChatGPT "What's the best sports bra brand for high impact support?": 1. Brooks, 2. Enell - Searched Google, AI Overview "best sports bra": 1. Nike, 2. Lululemon, 3. Under Armour - Searched Google, AI Overview "high impact sports bra": 1. Lululemon Not named in any answer: Adidas and Victoria's Secret. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for sports bra brands worldwide in September 2026? - In September 2026, Nike overtook Adidas to become the leader among sports bra brands worldwide, with 40% of the searches. - In September 2026, Adidas lost share of searches among sports bra brands worldwide, from 40% to 35.9%. - Estimated monthly branded searches for Brooks worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026. ## Month by month | Month | Adidas estimated searches | Adidas Share of Search | Adidas rank | Brooks estimated searches | Brooks Share of Search | Brooks rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 23.3M | 35.2% | 2 | 90.5K | 0.14% | 6 | | Nov 2025 | 32.6M | 34.6% | 2 | 90.5K | 0.1% | 6 | | Dec 2025 | 27.4M | 32.7% | 2 | 74K | 0.09% | 6 | | Jan 2026 | 22.1M | 31.9% | 2 | 74K | 0.11% | 6 | | Feb 2026 | 21.8M | 35.9% | 2 | 60.5K | 0.1% | 6 | | Mar 2026 | 27.5M | 37.7% | 2 | 90.5K | 0.12% | 6 | | Apr 2026 | 23M | 36.9% | 2 | 90.5K | 0.15% | 6 | | May 2026 | 26.6M | 40.3% | 1 | 90.5K | 0.14% | 6 | | Jun 2026 | 25.2M | 39.2% | 1 | 74K | 0.12% | 6 | | Jul 2026 | 26M | 39.8% | 1 | 74K | 0.11% | 6 | | Aug 2026 | 26.5M | 40% | 1 | 90.5K | 0.14% | 6 | | Sep 2026 | 21.8M | 35.9% | 2 | 74K | 0.12% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Adidas’ and Brooks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adidas**: Measured on the search terms “adidas”, “adidas campus”, “adidas samba” and “adidas spezial”, summed into one figure. - **Brooks**: Measured on the search term “brooks adrenaline”. - [Adidas profile](/demand/global-en/brands/adidas) - [Brooks profile](/demand/global-en/brands/brooks) - [All sports bra brands worldwide](/demand/global-en/categories/sports-bra-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adidas or Brooks more popular in search? In September 2026, Adidas had more branded searches than Brooks among sports bra brands worldwide. Adidas had about 21.8 million branded searches, while Brooks had 74,000. Adidas made up 35.9% of all sports bra brand searches we track, and Brooks accounted for 0.12%. ## Cite this page Brandwave. "Adidas vs Brooks: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/adidas-vs-brooks This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adidas-vs-brooks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.