---
title: "Addingwell vs Stape: Which is more popular by branded search?"
description: "Which is more popular in search, Addingwell or Stape? Compare estimated monthly branded-search demand and Share of Search inside the Server-side tagging platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/addingwell-vs-stape"
publisher: "Brandwave"
---

# Addingwell vs Stape: Which is more popular by branded search?

Which is more popular in search, Addingwell or Stape? Compare estimated monthly branded-search demand and Share of Search inside the Server-side tagging platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Addingwell and Stape
- **Competitive set**: Server-side tagging platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Addingwell Share of Search**: 1.8%
- **Stape Share of Search**: 91%

## Which is more popular in search, Addingwell or Stape?

- In August 2026, Stape had more branded searches than Addingwell among server-side tagging platforms worldwide. Stape was estimated to have 64.1K branded searches compared to Addingwell’s 1.3K, and held a 91% Share of Search versus Addingwell’s 1.8%.
- Stape was ahead of Addingwell in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Addingwell’s estimated Share of Search among server-side tagging platforms worldwide moved from 2.7% to 1.8%, and its estimated monthly branded searches moved from 2.4K to 1.3K.
- Across the 11 months ending August 2026, Stape’s estimated Share of Search among server-side tagging platforms worldwide moved from 87.9% to 91%, and its estimated monthly branded searches moved from 78.5K to 64.1K.

## How did search popularity change for server-side tagging platforms worldwide in August 2026?

- Estimated monthly branded searches for Addingwell worldwide fell 45.8% over 11 measured months, from 2.4K to 1.3K in August 2026.
- Estimated monthly branded searches for Stape worldwide fell 18.2% over 11 measured months, from 78.5K to 64.1K in August 2026.

## Month by month

| Month | Addingwell estimated searches | Addingwell Share of Search | Addingwell rank | Stape estimated searches | Stape Share of Search | Stape rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.4K | 2.7% | 4 | 78.5K | 87.9% | 1 |
| Nov 2025 | 1.6K | 1.8% | 4 | 78.5K | 90.1% | 1 |
| Dec 2025 | 1.6K | 2.2% | 4 | 64.2K | 89.7% | 1 |
| Jan 2026 | 1.9K | 2.6% | 4 | 64.9K | 88.8% | 1 |
| Feb 2026 | 1.9K | 2.6% | 4 | 64.2K | 87.9% | 1 |
| Mar 2026 | 2.4K | 2.7% | 4 | 78.4K | 89.2% | 1 |
| Apr 2026 | 1.9K | 2.6% | 4 | 64.2K | 88.7% | 1 |
| May 2026 | 1.6K | 2.2% | 4 | 64.2K | 89.2% | 1 |
| Jun 2026 | 1.9K | 2.7% | 4 | 63.4K | 88.8% | 1 |
| Jul 2026 | 1.6K | 1.9% | 4 | 77.7K | 91.1% | 1 |
| Aug 2026 | 1.3K | 1.8% | 4 | 64.1K | 91% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Addingwell’s and Stape’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Addingwell**: Measured on the search term “addingwell”.
- **Stape**: Measured on the search terms “stape”, “stape app”, “stape io” and “stape software”, summed into one figure.

- [Addingwell profile](/demand/global-en/brands/addingwell)
- [Stape profile](/demand/global-en/brands/stape)
- [All server-side tagging platforms worldwide](/demand/global-en/categories/server-side-tagging-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Addingwell or Stape?

In August 2026, Stape had more branded searches than Addingwell among server-side tagging platforms worldwide. Stape was estimated to have 64.1K branded searches compared to Addingwell’s 1.3K, and held a 91% Share of Search versus Addingwell’s 1.8%.

## Cite this page

Brandwave. "Addingwell vs Stape: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/addingwell-vs-stape

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/addingwell-vs-stape. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.