--- title: "Addi vs Clover: Which is searched more?" description: "Is Addi or Clover more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Crochet hooks brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/addi-knitting-vs-clover-needlecraft" publisher: "Brandwave" --- # Addi vs Clover: Which is searched more? Is Addi or Clover more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Crochet hooks brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Addi and Clover - **Competitive set**: Crochet hooks brands - **Market**: Global - **Month measured**: Sep 2026 - **Addi Share of Search**: 84.9% - **Clover Share of Search**: 0.25% ## Is Addi or Clover more popular in search? - In September 2026, Addi had more branded searches than Clover among crochet hooks brands worldwide. Addi had about 301,000 branded searches, while Clover had 880. Addi made up 84.9% of all crochet hooks brand searches we track, and Clover accounted for 0.25%. - Addi was ahead of Clover in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Addi’s share of searches among crochet hooks brands worldwide moved from 89.8% to 84.9%, and its estimated monthly branded searches moved from 368K to 301K. - Across the 12 months ending September 2026, Clover’s share of searches among crochet hooks brands worldwide moved from 0.21% to 0.25%, and its estimated monthly branded searches held steady at 880. ## Top crochet hooks brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Clover appeared in all five answers. Addi did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Clover | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Susan Bates | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Tulip | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Boye | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Addi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | KnitPro | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about crochet hooks brands - Asked ChatGPT "Which crochet hooks brand should I buy?": 1. Clover, 2. Tulip, 3. Susan Bates, 4. Boye - Asked ChatGPT "What are the best crochet hooks brands?": 1. Clover, 2. Tulip, 3. Susan Bates, 4. Boye - Asked ChatGPT "What's the best crochet hooks brand for comfortable handcrafting?": 1. Clover, 2. Tulip, 3. Susan Bates - Searched Google, AI Overview "crochet hooks": 1. Susan Bates, 2. Clover, 3. Boye - Searched Google, AI Overview "ergonomic crochet hooks": 1. Clover, 2. Susan Bates, 3. Boye Not named in any answer: Addi and KnitPro. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for crochet hooks brands worldwide in September 2026? - In September 2026, Addi lost share of searches among crochet hooks brands worldwide, from 87.9% to 84.9%. - In September 2026, Clover fell from 5th to 6th among crochet hooks brands worldwide. ## Month by month | Month | Addi estimated searches | Addi Share of Search | Addi rank | Clover estimated searches | Clover Share of Search | Clover rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 368K | 89.8% | 1 | 880 | 0.21% | 6 | | Nov 2025 | 368K | 87.7% | 1 | 1K | 0.24% | 6 | | Dec 2025 | 368K | 86.8% | 1 | 880 | 0.21% | 6 | | Jan 2026 | 301K | 82.5% | 1 | 1K | 0.27% | 6 | | Feb 2026 | 301K | 86% | 1 | 1K | 0.29% | 6 | | Mar 2026 | 368K | 88.5% | 1 | 1K | 0.24% | 6 | | Apr 2026 | 301K | 88.2% | 1 | 880 | 0.26% | 6 | | May 2026 | 301K | 89.1% | 1 | 880 | 0.26% | 6 | | Jun 2026 | 301K | 89.5% | 1 | 1K | 0.3% | 5 | | Jul 2026 | 301K | 88.8% | 1 | 880 | 0.26% | 6 | | Aug 2026 | 301K | 87.9% | 1 | 1K | 0.29% | 5 | | Sep 2026 | 301K | 84.9% | 1 | 880 | 0.25% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Addi’s and Clover’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Addi**: Measured on the search term “addi”. - **Clover**: Measured on the search term “clover needlecraft”. - [Addi profile](/demand/global-en/brands/addi-knitting) - [Clover profile](/demand/global-en/brands/clover-needlecraft) - [All crochet hooks brands worldwide](/demand/global-en/categories/crochet-hooks-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Addi or Clover more popular in search? In September 2026, Addi had more branded searches than Clover among crochet hooks brands worldwide. Addi had about 301,000 branded searches, while Clover had 880. Addi made up 84.9% of all crochet hooks brand searches we track, and Clover accounted for 0.25%. ## Cite this page Brandwave. "Addi vs Clover: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/addi-knitting-vs-clover-needlecraft This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/addi-knitting-vs-clover-needlecraft. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.